Okaloosa County BOCC — January 8, 2013 — Resolution for Marketing Plan updated 1-30 (2) — reading text

Resolution No. 13-______ Of The Board of County Commissioners Of Okaloosa County Florida To Adopt a Tourism Marketing Plan for 2013 WHEREAS, on September 18, 2012 the Board of County Commissioners (BOCC) adopted substantial revisions to the Operating and Procedures Manual governing the operations of the Tourist Development Department (TDD) and Tourist Development Council; and WHEREAS, the revisions included a new provision added to Section D.200 governing the review and adoption of the annual budget for expenditure of tourist development tax revenues requiring the adoption of a Marketing Plan as a component of each annual budget; and WHEREAS, the new provisions were adopted after the adoption of the 2013-2014 Fiscal Year Budget for the County by the BOCC; and WHEREAS, the County was also in the process of transitioning to a new Advertising and Marketing Consultant which would be responsible for advising the County on the development of the Marketing Plan for the transitional year after they were retained; and WHEREAS, the County retained the Peter Meyer Firm to perform the work of developing the Marketing Plan for review by the Tourist Development Council (TDC) and BOCC as soon as possible during the first quarter of 2013 in order to facilitate the County’s return to the market with a strategy and spending plan for the remainder of the fiscal year; and WHEREAS, the Firm and TDD staff worked diligently during December and January to produce a draft Marketing Plan meeting the new requirements of Section D.200(2) of the Operating and Procedures Manual and reviewed the Plan with the TDC at its monthly public meeting on January __ and at a specially called meeting on February __; and WHEREAS, the TDC approved the content of the Marketing Plan, and voted to recommend adoption to the BOCC; and WHEREAS, the BOCC has now reviewed the proposed Marketing Plan and heard a presentation from the Firm and TDD staff and input from the public. NOW THEREFORE, the Board of Commissioners of Okaloosa County hereby resolves as follows: SECTION 1. FINDINGS OF FACT A. The TDD and the Firm have worked diligently in producing the initial form of the formal Marketing Plan now required by Section D.200(2) as a part of each annual budget for the expenditure of Tourist Development Tax revenue by the County. While this plan will, in the future, be developed in concert with the development of the overall budget for TDT funds for the next fiscal year. This initial plan was required to be developed after the adoption of the 2013- 2014 budget and proposed to allocate and direct the expenditure of the funds already budgeted for this fiscal year.  B. The adoption of this initial, partial, plan is required in order to provide guidance and funding authorization to the Firm as it prepares a detailed marketing plan to allow the County to re-enter the regional market with the necessary campaign elements to maintain current momentum from last year’s record high year for TDT revenues and maintain competitive advantage in the crowded destination market. C. This initial plan is adopted with the express understanding that it is a work in progress from the Firm that will be further developed in scope and detail throughout the remainder of the fiscal year with input and approval from the TDC, TDD and the BOCC. The BOCC expressly recognizes that the TDC is authorized and encourages to review all specific marketing campaigns and work product generated by the Firm under this plan as provided for in Section E.700 of the Manual. D. The authorization for spending provided in this plan is limited to a general allocation of projected revenue receipts between the general tasks outlined therein and not to be construed as a blanket authorization for the expenditure of those funds. Rather, the BOCC understands and directs staff to process all expenditures of this revenue through the task order review and approval process adopted by the BOCC and codified in Section E.600 of the Manual and the provisions of the County contract for marketing services with the Firm. SECTION 2: CONCLUSIONS OF LAW NOW, THEREFORE, BE IT RESOLVED by the Board of County Commissioners of Okaloosa County, Florida, in public meeting, duly constituted and assembled on February __, 2013 that the Marketing Plan attached here as Exhibit A is hereby adopted: This resolution shall become effective upon being signed by the Chairman of the Board of County Commissioners of Okaloosa County and upon being attested to by the Clerk of the Circuit Court. Passed and adopted this ____ day of __________ 2013. ATTEST: ______________________________ _______________________________ Okaloosa County Clerk Chairman Okaloosa Board of County Commissioners