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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: February 19, 2013
TO: Honorable Chairman and Members of the Board
FROM: Daniel O'Byrne
SUBJECT: TDD Stub Year Strategic Marketing Plan; March 1 - September 30, 2013
DEPARTMENT: Tourist Development
BCC DISTRICT: All
STATEMENT OF ISSUE: As required by Florida Statute 125.0104 (4) (e) the tourist
development council shall meet at least once each quarter and, from time to time, shall make
recommendations to the county governing board for uses of the tourist development tax revenue.
At their meeting on January 23, 2013, the Okaloosa County Tourist Development Council
reviewed a strategic Marketing Plan for March 1 - September 30, 2013 (attached) that
contemplates the potential deployment of up to $2,200,000 in Tourist Development Department
resources. The Council's recommendation of same must be presented to the Board for final
approval in the form of a Resolution.
BACKGROUND: On September 18, 2012 the Board approved an updated and revised version
of the Tourist Development Council's Operations & Procedures Manual, which had been
previously approved by the TDC on August 6, 2012.
Section D.200 Budget Adoption states "The Marketing Plan shall be presented to the Council for
review and recommendation. The Council's recommendations shall be presented to the Board
for final approval in the form of a resolution."
At it's meeting on January 23, 2013, the TDC reviewed the attached Marketing Pan, found it
satisfactory, and directed the Council's attorney to prepare the resolution; a draft of which is
attached. The resolution is presented in draft form only, because the TDC is currently unable to
meet the quorum requirements for formal action.
OPTIONS: Approve/Disapprove
RECOMMENDATIONS: Approve, as presented, the TDC's recommendation of the Okaloosa
County Tourist Development Department's Strategic Marketing Plan for the stub year March 1 -
September 30, 2013, and allow certain task orders generated by execution of the plan to be
brought forward for Board consideration. Implementation of the plan, as presented, is not to
exceed $2,200,000.00.
RECOMMENDED BY:
APPROVED BY:
James D. Curry, County Administrator