Okaloosa County BOCC — August 11, 2015 — TDD Budget Presentation 8-11-15

FY 2015-16 TOURIST DEVELOPMENT DEPARTMENT BUDGET BCC Presentation 08/11/15 TDD Vision Establish Okaloosa County as the top travel destination on the Gulf Coast “#1 Florida Beach” US News & World Report “Top Winter Getaway Destination (Destin)” TripAdvisor “10 Most Popular U.S. Beaches” Yahoo! 2 TDT Revenue Increase in NW FL Through June 2015 Escambia Okaloosa Walton Bay 5% 6% 7% 8% 9% 10% 11% 12% 13% 14% 15% 3 FY15 Accomplishments Tourism Promotion • FAM Tours & Road Shows • Reintroduced the Annual Tourism Summit • Launched a quarterly Consumer E-Newsletter • Promoting Okaloosa County’s 100th Anniversary • TDT Collections through June are up $1.2M or 14% over the prior year 4 FY15 Accomplishments Tourism Promotion continued • Five advertising campaigns across print, digital, radio, and television – 242.4M impressions to date • EmeraldCoasting.com – 153% over Goal; Flagler award finalist • #EmeraldCoasting has reached 36.4M impressions • “All in” with VisitFlorida; Mommy Blogger FAM tour; 31 press releases; 10.7M impressions 5 FY15 Accomplishments Beaches & Parks • Staff member elected to Executive Board of the Florida Shore & Beach Preservation Association • Partnered with Eglin AFB, “Concrete to Reefs” initiative • Constructing 5 new dune walkovers on Okaloosa Island • Awarded FWC grant to construct two artificial reefs • ORAC finalist for Restore Act funds to construct snorkel reefs 6 FY15 Accomplishments Film Commission • Elected to State Film Commission leadership post • TV: MTV, Bravo “Don’t Be Tardy”, TLC “Kate Plus 8”, Brush of Honor • Documentary: “Quiet Courage” • Economic Impact through June is $3M, a 35% increase over the prior year 7 FY15 Accomplishments Convention Center • Four employees obtained Certified Meeting Planner designation • Conducted and serviced 130 events generating an estimated 16,532 room nights YTD through June • ECCC attendance through June is up by 4K or 7% over the prior year • ECCC revenues through June are up $126K or 26% over the prior year 8 FY16 Revenues (excluding reserves) 9 FY16 Revenues FY15 Budget FY16 Budget % Chg Tourist Development Taxes $13,400,000 $15,000,000 11.9% Service Fees $861,500 $810,750 -5.9% Interest & Other Earnings $306,000 $137,125 -55.2% Cash Balances / Reserves $20,000,000 $29,151,939 45.8% MSBU Assessment $350,000 $360,000 2.9% TOTAL $34,917,500 $45,459,814 30.2% 10 FY16 Expenditures (excluding reserves) 11 FY16 Expenditures FY15 Budget FY16 Budget % Chg Personnel $2,042,445 $2,261,942 10.7% Operating $3,496,865 $3,377,245 -3.4% Promotions $3,322,610 $4,460,868 34.3% Capital $5,307,058 $4,322,840 -18.5% Grants & Aid $958,502 $1,259,892 31.4% Interfund Transfers $1,349,281 $1,463,344 8.5% Debt Service $670,578 $670,793 0.03% Cash Balances / Reserves $17,770,161 $27,642,890 55.6% TOTAL $34,917,500 $45,459,814 30.2%