Okaloosa County BOCC — June 23, 2016 — II. k. Sales Update May16

CVB SALES June Update – FAM for Yoga Journalist (UK) Martin Clarke – OM Yoga Lifestyle Magazine 6-9 to 6-12  Emerald Grande  Hot Yoga FWB  Dragonfly Yoga FWB  Sunshine Yoga Destin  Destin Pilates, Yoga & Arial  LexyLeah Yoga  Synergy  Brotula’s  Jackacuda’s  Grand Vista Bar  Whole Foods  The Fresh Market  Local Market 2 Hard Hat Tour – New Henderson Resort 3 I-10 Welcome Center – Summer Festival Deborah Dickerson – Public Relations Assoc. Friday, 6-10-2016 (4,000+ visitors) 4 June Travel Update – New Orleans, LA New Orleans Bridal 6/15/2016 600 NOLA Brides Gulf States MPI Chapter Event 6/16/2016 Meeting Planners & Suppliers 5 July Travel Schedule Your Military Reunion Connection 7-12 to 7-14 Boomtown Casino New Orleans, LA 6 June Groups Summer Housing for Kaloe College – 140 Students/Faculty 6-1 to 6-30 Global Series Session 1 – 1,500 ppl 6-20 to 6-25 Global Series Session 2 – 1,500 ppl 6-25 to 7-3 Ducks Unlimited (YR 2) – 100 ppl 6-23 to 6-25 19 Weddings, 8 Reunions and Retreats, 1 Church, Military, Business and Dance group. (more than 5,100 projected visitors) Julie Edison’s blog on EC Food is in this months partner newsletter. 7 Thank You 8 ECCC SALES Past Event – World’s Greatest Baby Shower Repeat Client Since 2007 1,000-1,500 Mothers to Be, New Mothers & Their Families 10 Past Event – Victory Athletics Cheer Competition Average attendance 1,700 with large economic impact. Dates have been requested for next year. 11 Upcoming Event – AmeriCheer/AmeriDance Booked as a result of Liz and Rachel attending the Collinson Fam Tour that we hosted in May 2015 12 Marketing/Selling the ECCC on Facebook ECCC Facebook statistics since early March: • 55% increase in number of likes • 72% increase in post reach • 411% increase in post engagement Largest Facebook audience is women ages 35-44 (21%) • Per MPI’s 2012 Annual Business Barometer, 75-80% of their meeting planner members are women • Per Forbes.com, women drive 70-80% of all consumer purchasing Why Facebook? • Per Forbes.com, social media has a 100% higher lead-to-close rate than outbound marketing • Unless we promote a post or run an ad, it is completely FREE! 13 New Team Member Meet our new Operations Manager, Allen Lassiter! Allen started his new position with us on June 8 and is excited to hit the ground running with all things operational at the ECCC. Allen is a lifetime resident of Fort Walton Beach and his work background includes over 33 years with the City of Fort Walton Beach in Operations/Facilities Maintenance.