Okaloosa County BOCC — September 16, 2014 — Action Item Printout — reading text

BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: September 16, 2014 TO: Honorable Chairman and Members of the Board FROM: Ed Schroeder SUBJECT: Promotional Reserves Update DEPARTMENT: Tourist Development Department BCC DISTRICT: STATEMENT OF ISSUE: TDD is apprising the Board of the use of Promotional Reserves. BACKGROUND: The Board approved the Consolidated Strategic Marketing Plan on May 6, 2014, which included a category for Promotional Reserve in the amount of $150,061. To the greatest extent possible, such opportunities will be presented to the TDC for recommendation to the BCC for approval in advance. However, these funds may be appropriated in accordance with County approval authority and with concurrence of the TDC Chairman if an opportunity would be lost due to the timing of regular TDC and BCC meetings. In such case, the TDC and BCC will be apprised of the use of these dollars at their next regularly scheduled meetings. The TDC discussed and voted to approve the following uses of promotional reserves at its August 28 meeting. A. An amount not-to-exceed $30,000 for aerial promotional banners at Alabama and Auburn home football games and Talladega Nascar race to promote the destination. BCC approval subsequent to TDC approval was not possible in advance of the first football game. B. $3,500 for three pages of advertisement and editorial in Food & Travel Quarterly Magazine on sale Sep 30 - Dec 31. The cost is greatly reduced from regular pricing of $20,500 due to the last minute nature of the opportunity. BCC approval subsequent to TDC approval was not possible in advance of the insertion order deadline. RECOMMENDATION: For informational purposes only; no action required. RECOMMENDED BY: APPROVED BY: Ernie Padgett, County Administrator