Okaloosa County BOCC — February 18, 2014 — Action Item Printout

BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: February 18, 2014 TO: Honorable Chairman and Members of the Board FROM: Ed Schroeder SUBJECT: Approval of Peter Mayer Task Order 130 DEPARTMENT: Tourist Development Department BCC DISTRICT: STATEMENT OF ISSUE: Request approval for task order 130 for a television show with travel writer Colleen Kelly designed to target leisure family travelers. BACKGROUND: The following promotional activities will be received for $30,000: a 30- minute show exclusive to the Emerald Coast, episode featured on home page for a month, a dedicated Emerald Coast, FL destination page with opportunity for updates, and expansive, integrated programming during location shoot and full month of original broadcast. The Board approved the Strategic Marketing Plan on November 5, 2013, which included a line item for “Co-Op Opportunities” in the amount of $285,000. The co-op program is being reevaluated due to low partner participation. Additional opportunities are being designed for partner review, and some of the funding is being reallocated to other marketing plan components to make a larger promotional impact for our area. A revised Strategic Marketing Plan will be presented to the TDC on February 27, with presentation to the Board anticipated on March 4. Task order 130 reflects the reallocation of funding from co-ops to leisure for this unanticipated opportunity. Given the time-sensitive nature of this opportunity, staff respectfully requests Board approval for this task order, which will be included in the revised Strategic Marketing Plan. OPTIONS: Approve or Disapprove RECOMMENDATION: Approve task order 130. RECOMMENDED BY: APPROVED BY: Ernie Padgett, County Administrator