Okaloosa County BOCC — May 4, 2013 — Add'l Info Guide Printing — reading text

Emerald Coast Vacation Guide Printing Proposals (# TDD 06-13) were received on February 9, 2013 by Okaloosa County Purchasing. Of the eight bids received, additional print samples were requested from the two lowest bidders, NPC, Inc. ($75,595 bid) and Target Response Group ($84,988 bid). All NPC, Inc. print samples received displayed extremely poor color bleed reproduction of print files, as well as unclear, fuzzy and difficult to read text throughout all print samples. All Target Response Group print samples received displayed excellent color reproduction of print files, as well as clear, concise and easy to read text throughout all of print samples. Target Response Group’s methodology of printing is far superior to that of NPC, Inc., as evidenced by the quality of all of their print samples. A prepress proof simulates how a print job will appear on press, with the closer match revealing a commercially superior printer. Ia ll The Emerald Coast Vacation Guide is the Okaloosa County Tourist Development Department's coffee table guide” mailed to potential Emerald Coast visitors from website, print and broadcast advertisement leads. The Emerald Coast Vacation Guide represents Okaloosa County in the tourism marketplace and in competition with other tourist destinations. The Tourist Development Department has created a reputation for excellence in the production and printing of its Emerald Coast Vacation Guide, with a tradition of award winning guides in prestigious tourism industry print advertisement competitions, such as the Addy Awards. The Tourist Development Department therefore requests award of the Printing Proposal to Target Resource Group at $84,988.00 as its excellent print quality meets the customary high print standards of the Emerald Coast Vacation Guide.