Okaloosa County BOCC — July 21, 2016 — II. o. Sales Update — reading text

50 $700.00 Zurixx Co. Meeting 10/7/2016 $1,000.00 Date was not available 150 $1,000.00 Total ECCC Revenue Lost $8,582.00 1  Sales and Marketing Report June 2016 Emma Thompson, Business Development Coordinator Proactive Prospecting Company/Person Event Source Action Outcome Foodservice Follow up with Bobby Sysco Gulf Coast Food Show VM leads list Collins. GK Tina Follow up with Kristen Food Fanatics Foodservice Hearst, Montgomery US Foods Food Show Leads list VM ofc. Food Foodservice PFG Show/Meeting Leads list Contact form Follow up Foodservice Gordon FoodService Trade Show Leads list Emailed Follow up Foodservice Reinhart FoodServivce Meeting Leads list Emailed Follow up Food Foodservice Maines Paper & Food Service Show/Meeting Leads list Contact form Follow up Food Foodservice Cheney Brothers, Inc Show/Meeting Leads list Emailed Follow up Food Foodservice Consolidated Companies Show/Meeting Leads list Contact form Follow up Food Foodservice Pate Dawson Co. Show/Meeting Leads list Emailed Follow up Food Foodservice Wood Fruitticher Grocery Co. Show/Meeting Leads list Contact form Follow up Food Foodservice Merchants Foodservice Show/Meeting Leads list Contact form Follow up Food Foodservice Ben E. Keith Show/Meeting Leads list Contact form Follow up Goal: 25 2  Sales and Marketing Report June 2016 Emma Thompson, Business Development Coordinator Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome Heather Cummings Wedding Website Lead Sent sales kit Wait to hear back Vow Renewal Emailed sales kit Taquita Davis Call in Wait to hear back Service and wedding guide Marriage Pastor Mickey Bell Call in Emailed sales kit Follow up in one week Conference Spoke with Connie Zurixx Co.-Connie Meeting Call in No follow up required about event Marley Diaz Quinceneara Call in Emailed sales kit wait for follow up Gave her Angela ALAE Meeting Call in Wait to hear back availability Change of Charma Retherford Call in Sent sales kit She will call back command Daddy Daughter Emailed wedding Call him if October 7 John Danelz Call in Dance guide opens up Katherine Shaver Air Force Ball Call in Emailed Sales kit Wait to hear back Jason Air Force Ball Call in Checked calendar Wait to hear back Wedding Desire Patterson Call in Sent sales kit Wait to hear back Reception Wedding/Recept Hold space and wait to Gloria Moore Walk in Gave site tour ion hear back 3  Sales and Marketing Report June 2016 Emma Thompson, Business Development Coordinator FORMAL PROPOSALS ISSUED ECCC Projected Comments Aramark F&B Number of Company Event Dates Accom Req Revenue New/Repeat Value Attendees The EAAC Annual 9/12/18- The Enlisted Association $3,175.00 New 1055 rooms $37,750.00 250 Convention 9/16/18 Gluten Free For Gluten Free For Life TBD $3,285.00 New 60 rooms $0.00 TBD Life Expo End of Summer $3,645.00 May Day Committee Blues Festival 10/28/2016 New 50 rooms TBD 500 2017 AL Forensics Marc Bass Training TBD $4,300 New 80 rooms TBD 80-100 Total ECCC Projected Revenue $ 14,405.00 Aramark Projected Revenue $37,750.00 Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Company/person Event AFSOC protocol Total Room Nights 0 Kelly Gwin change of 505th CCW Total # of leads to partners 0 Curtis Floyd Icebreaker Activities such as Marketing / Public Relations / Tradeshows: El Matador site tour, ProposalPath presentation, FWB Chamber First Friday Breakfast, LED light training 4  Sales and Marketing Report June 2016 Karen Rossi, Client Services Coordinator Constant Contact Emails Report May Upcoming Events email had a 16.5% open rate and a 6.4% click rate with 2 new subscribers Activities such as Marketing / Public Relations Created and sent Constant Contact email for June Upcoming Events Created and uploaded six Marquee slides Created five new slides and loaded PPT on Internal TVs for upcoming events Input and scheduled internal TV directional signage for 15 events, each with a variety of information Wrote the text for Sales Department's portion of the Newsletter Created Sales Department's portion of the TDC Meeting Update PPT Hand write client Thank You cards for regular mail for 11 events Create Excel spreadsheet to track Event RFP Accommodation Responses & input/track responses for two events Research, fill out travel forms & book conference for Florida Governor's Conference on Tourism for Tisha Maraj Many miscellaneous items for the Chris Janson concert i.e., selling tickets, making seating/room signage, shopping for snacks requested by the entertainers, creating guidelines for ticket takers, organizing wrist bands, working the concert, etc. Various other miscellaneous administrative tasks in support of the ECCC Sales Department, too many to list individually 1