Okaloosa County BOCC — May 8, 2015 — Minutes — reading text

Assist in Airline Recruitment” for $500,000 will be used to market this area to airlines in larger cities, and bring more direct flights to promote tourism. The Council will review for approval all cities considered and marketing plans presented. Mr. Owen said that this must be done to put this area on the same playing field with any other tourism destination. Motion: To approve the Second Percentage of the budget as presented. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Ketchel AYES: Peterson, Gossom, Guidry, Anderson, Owen, Joyce Mr. Schroeder explained that in order to balance the budget for the 3rd Percentage, certain categories were reduced by 16%. John Lefler, Destin History and Fishing Museum, said that with a reduction in funds, they may drop the last line item from their budget (HisTOURical Walking Tour in Harbor Boardwalk). Chairman Peterson and Mr. Gossom stated that funds available for marketing and consistency of advertising message may be better served if they work with the marketing team at the TDD. Mr. Schroeder said that they have made improvements to the Welcome Center with new siding and a new sign. They plan to create more office space, repair ceiling tiles and lighting. Everything inside the building is original. Mr. Tourist Development Council Page 3 May 8, 2015  Guidry asked if they have plans for upgrades and Mr. Schroeder answered that they are asking for a grant from ORAC for $84,000 to make technology upgrades. Mr. Guidry asked if there were plans for a satellite welcome center in Destin. Mr. Schroeder said the plans are for remote kiosks instead of a building staffed by personnel. Council instructed staff to go back and work with both museums. Motion: To approve the Third Percentage of the budget as presented with reductions. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Owen AYES: Peterson, Gossom, Guidry, Anderson, Ketchel, Joyce Ms. Dunworth mentioned 4th penny is intended to have funds built up and then spent for capital. OK for expenses to exceed revenues. No TDC discussion regarding the 4th Percentage of the budget. Motion: To approve the Fourth Percentage of the budget as presented. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Ketchel SECONDER: Dixon AYES: Peterson, Gossom, Guidry, Anderson, Joyce, Owen Ms. Dedicke informed the Council the Gulf-to-Table fishing initiative has taken priority over the Chicago Takeover and will be funded from the remaining BP funds. Therefore, the entire cost of the Chicago Takeover ($534K) rather than just the $300K shown in the draft budget will need to come from reserves. The objective of the Chicago Takeover is to promote the Emerald Coast during the spring. It will include a marketing campaign in November and December utilizing movie theater ads and Chicago Transit. Mr. Owen asked if this could tie in with the Visit Florida campaign already initiated in the area. TDD answered that the Visit Florida campaign is not scheduled yet, but they will be working with them to coordinate for the greatest impact. Motion: To approve the Fifth Percentage of the budget as presented with $534K for Chicago Takeover. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Owen SECONDER: Joyce AYES: Peterson, Gossom, Guidry, Anderson, Dixon, Ketchel II. Items for Information Purposes Only c. Destin History & Fishing Museum Budget Detail III. Public Comment (3 minutes each) No public comments. IV. Next TDC Meeting: May 28, 2015 2:00 p.m. Emerald Coast Convention Center (Dale Peterson) V. Adjourn (Dale Peterson) Chairman Peterson adjourned the meeting at 12:05pm. Tourist Development Council Page 4 May 8, 2015  APPROVED: APPROVED: By: By: Name: Dale E. Peterson Name: Ed Schroeder Title: Chairman Title: Director, Tourist Development Dept. Date: Date: Tourist Development Council Page 5 May 8, 2015