Okaloosa County BOCC — November 4, 2014 — 2014-11-04 FY14 SMP Revised — reading text

Various $5,500 AAA Show Montgomery, AL Leisure $79 Military Familiarization Tour Emerald Coast Military $4,500 Collateral/Promotional Items $10,000 Transportation/Lodging/Meals* $25,150* $77,569 *not accounted for in a -548xxx promotions account TDC 10/23/14 BCC 11/4/14 16  Sales Team Marketing Plan TRADE SHOW Location Market Budget Small Market Meetings Conference Mesa, AZ Corporate/Meeting Planners $6,495 TSAE Education Day & Trade Show Tallahassee, FL Corporate/Meeting Planners $870 MSAE-LSAE Joint Conference Orange Beach, AL Association Planners $1,650 Rejuvenate – Collinson Media & Events Daytona Beach, FL Religious Meeting Planners $1,450 PCMA Annual Conference Boston, MA Association Planners $3,000 GAMPI Meetings & Exploration Conference Atlanta, GA Corporate/Association Planners $2,000 SGMP National Education Conference Portland, OR Government Planners $1,995 CMCA Conference Colorado Springs, CO Religious Meeting Planners $3,250 Collaborative Marketplace – Collinson Media Portland, OR Corporate Meeting Planners $3,000 ASAE Springtime in the Park Washington, DC Govt/Corp/Assn Planners $3,795 MPI Professional Education Conference Minneapolis, MN Regional, National, Corporate $1,100 Plan Your Meetings Dallas, TX Govt/Corp/Assn Planners $1,500 MPI SE Education Conference Amelia Island, FL Govt/Corp/Assn Planners $2,500 Connect – Collinson Media & Events Orlando, FL Govt/Corp/Assn Planners $2,150 Transportation/Lodging/Meals* $7,500* $42,255 *not accounted for in a -548xxx promotions account TDC 10/23/14 BCC 11/4/14 17  Sales Team Marketing Plan SALES TRIPS Affiliation Market Budget Birmingham/Montgomery, AL ACAE Corporate/Association Planners $300 Huntsville/Montgomery, AL n/a Government/Corporate Planners $300 New Orleans, LA LSAE Corporate/Association Planners $300 Atlanta, GA MPI/GSAE Corporate Meetings $600 Jackson, MS n/a Corporate/Association Planners $700 Montgomery, AL ACAE Association Planners $300 Tallahassee, FL TSAE Govt/Corp/Assn Planners $300 Transportation/Lodging/Meals* $3,500* $6,300 TRADE SHOWS & SALES TRIPS Budget Promotional Items $8,200 Collateral $5,000 $13,200 *not accounted for in a -548xxx promotions account TDC 10/23/14 BCC 11/4/14 18  Events Team Marketing Plan Market Budget Exhibition Pad Grand Opening/Familiarization Tour Local & Out of Area Clients $77,100 Exhibition Pad Branding/Integrated Collateral ECCC Clients $15,000 Exhibition Pad Familiarization Tours Existing Clients $5,000 Exhibition Pad Familiarization Tours Potential Clients $5,000 Todd Oliver Show Leisure $1,600 $103,700 LOGO’D ITEMS FOR CLIENTS Budget Gift Items (e.g. hat, cup, lip balm, towel, etc) $5,000 Stationary Sets $650 Golf Sets $1,800 $7,450 TDC 10/23/14 BCC 11/4/14 19  Film Commission Marketing Plan Location Budget Film Commissioner Salary $38,000 Rally in Tally (March) Tallahassee, FL $0 Tribeca Film Festival (April) New York, NY $2,000 Producers Guild Conference (June) Los Angeles, CA $3,000 Indie Slate Sundance Promotional Ad $1,000 Website Hosting & SEO (filmemeraldcoast.fl) $4,068 Postage/Freight* $532* Transportation/Lodging/Meals* $16,400* Location Photo Gallery Platform* $900* Film Florida Membership* $600* $66,500 *not accounted for in a -548xxx promotions account TDC 10/23/14 BCC 11/4/14 20  Local Event Participation LOCAL EVENTS Market Budget Okaloosa Island Mardi Gras Leisure $1,000 Sock Hop Snowbirds $2,000 Winter Guest Fest Snowbirds $500 Destin Snowbird Welcome Snowbirds $100 Fort Walton Snowbird Welcome Snowbirds $100 Burning Up the Beaches 2013 Niche – Car Enthusiasts $7,500 Burning Up the Beaches 2014 Niche – Car Enthusiasts $7,500 $18,700 TDC 10/23/14 BCC 11/4/14 21  Other Marketing Activities Market Current Budget New Budget Airport Displays Groups/Meetings/Conventions $4,100 $4,100 Destin Chamber of Commerce Directory Groups/Meetings/Conventions $1,000 $1,000 FWB Chamber of Commerce Directory Groups/Meetings/Conventions $1,000 $1,000 emeraldcoastfl.com Leisure $6,660 $6,660 emeraldcoastconventioncenter.com Groups/Meetings/Conventions $1,500 $1,500 myemeraldcoastevent.com ECCC website enhancements Groups/Meetings/Conventions $50,000 $50,000 Communications (e.g. newsletters, press releases) Various $6,000 $6,000 Environmental Council Beach Cleanups $9,000 $9,000 GeoCaching Leisure $10,000 $10,000 EcoTourism Leisure $10,000 $10,000 Promotional Items Leisure $10,000 $10,000 Social Media Content Development Leisure $10,000 $10,000 Entertainment Expenses/Meals for Meetings Tourism Industry Professionals $2,600 $2,600 Last Minute Deals Promotional Reserve Various $131,248 - $253,108 $121,860 TDC 10/23/14 BCC 11/4/14 22