Okaloosa County BOCC — April 23, 2015 — III. o. ECCC Sales Marketing Report — reading text

5/12/2015 $1,325.00 New $23,000.00 500 Party Gulf Dunes Condo Annual Meeting 10/10/2015 $245.00 Repeat $500.00 50 Owners Association Total ECCC Revenue Projected $ 3,800.00 ECCC New Clients 2 Total ECCC Projected Revenue Goal $11,342.00 ECCC New Client Goal 5 ECCC Projected Revenue % to Goal 33.50% ECCC New Client % to Goal 40.00% Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Okaloosa County Republican Lincoln Dinner 5/12/2015 $1,325.00 Food Price too high 500 Party Total ECCC Revenue Lost $1,325.00 1  Sales Marketing Report March 2015 Courtney Henderson, Sales and Marketing Coordinator Proactive Prospecting Company/Person Event Source Action Outcome Total ECCC Proactive Contacts Made 0 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 0% Reactive Leads Worked Company/Person Event Source Action Outcome Emailed Patricia Enloe Kerek- Forrester Wedding ECCC Web no response Sales Kit Emailed Modern Tech SolidWorks Training ECCC Web no response Sales Kit Emailed Satema Nettles Wedding ECCC Web no response Sales Kit Emailed Tonya Jonese Wedding ECCC Web no response Sales Kit Emailed Leslie Milliken Baby Shower ECCC Web no response Sales Kit Emailed Cynthia Chambers Wedding ECCC Web no response Sales Kit Emailed B.E.T.A. Theatre of NW FL Youth Cabaret Production ECCC Web no response Sales Kit Emailed Cobham Military Seminar/Training ECCC Web no response Sales Kit Emailed 96th CE Booster Club CE Christmas Party ECCC Web no response Sales Kit He called, wanted to come for a site visit. Didn't show. I Emailed Branded for Christ Religious Conference ECCC Web followed up via phone and he said he would look at Sales Kit alternative dates because we don't have his date available 2  Sales Marketing Report March 2015 Courtney Henderson, Sales and Marketing Coordinator Company/Person Event Source Action Outcome Emailed Gaye Beaty Conference ECCC Sales no response Sales Kit Emailed Sales Kit and Christy Miller Personal ECCC Web no response Left a voicemail scheduled Brook Mclean Celebration of Life Phone Call Bill took over event with ECCC team and made it happen meeting FORMAL PROPOSALS ISSUED ECCC Accom Aramark Number of Company Event Dates Projected Comments New/Repeat Req F&B Value Attendees Revenue Strike Fighter Squadron Holiday Party 12/4/2015 $1,100.00 New No Yes 500 10/30/2015- Destin Harvest Emerald Con $4,852.00 New Yes Yes 10,000 10/31/2015 Total ECCC Projected Revenue $ 5,952.00 3  Sales Marketing Report March 2015 Courtney Henderson, Sales and Marketing Coordinator Leads Generated to Partners Site Inspections Tours Provided Total Room Company Event Company/person Event Nights Janice Harrison Celebrating the One We Love Chris Leaventworth EmeraldCon Gaye and Laurie Lincoln Dinner Andrea Hutchinson Wedding Sulannia Jacque Holiday Party Wes Fields Island Dance Party Anthony Sawyer EmeraldCon Total Room Nights 0 Total # of leads to partners 0 Leads to partners Goal 4 Leads to Partners % to Goal 0% Activities such as Marketing / Public Relations / Tradeshows: 1.) Attended Albany Miltary Trade Show with Hotel Partner 2.) Attended Leaders in Business Destin Chamber Luncheon 3.) Attended Hotel Collection meetings 4.) Trained on EBMS with Tisha 5.) Met with PM and Marketing to refresh our Sales Kit 6.) Attended Okaloosa County Multi Chamber Tradeshow 7.) Researched Hotel Collection Leads Summary of Measures REV % to Goal 34% New Client % to Goal 40% Lead distro % to Goal 0% Proactive Contacts % to Goal 0% 4