Okaloosa County BOCC — April 23, 2015 — III. o. ECCC Sales Marketing Report — reading text

Sales Marketing Report March 2015 Tisha Maraj, CMP, Sales Marketing Manager Contracts Issued ECCC Aramark F&B Number of Company Event Dates Comments New/Repeat Projected Value Attendees Teacher of the School Board of OK county Year Awards 2/11/2016 $1,500 Repeat $25,000 600 Andromeda Systems Conference 5/12‐15/2016 $4,000.00 Repeat $10,000.00 200 Alcohol Annonomous Conference 11/14‐15/2017 $5,000.00 Repeat $5,000.00 2000 Natural Awakenings Magazine Expo 10/16‐18/2015 $4,000.00 New $0.00 800 OK County BOCC Mtg 4/2/2015 $0.00 Repeat $0.00 40 HDR Bridge Mtg 4/23/2015 $1,600.00 New $0.00 800 School Board of OK county Band Concert 11/14/2015 $800.00 New $0.00 200 RDF & Associates Meeting 11/14/2015 $300.00 Repeat $800.00 50 FL Institute of CPAs Conference 6/4/2015 $3,000.00 New $1,800.00 40 Dance Masquerade Dance Competition 6/26‐7/3 $10,000.00 Repeat $0.00 2000 Fort Walton Beach High School Wrestling 12/21‐23/2015 $3,500.00 Repeat $0.00 250 First American Title Luncheon 5/4/2015 $60.00 New $2,000.00 60 Kerry's Network Conference 8/20/2015 $500.00 New $0.00 150 Professional Investors Guild Meeting 4/23/2015 $200.00 Repeat $0.00 25 $ $ 34,460.00 ECCC New Clients 6 Total ECCC Projected Revenue Goal $12,475.87 ECCC New Client Goal 6 ECCC Projected Revenue % to Goal 276.21%ECCC New Client % to Goa 100.00% 1  Sales Marketing Report March 2015 Tisha Maraj, CMP, Sales Marketing Manager Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Educational NCI Mtg 4/10‐12/2015 $500.00 Availability 75 Contact Pointe Training 12/14‐16/2015 $500.00 Chose not to hold event 35 American Promotional Events Training 5/30/2015 $550.00 F&B Policy Change 100 West FL Regional Planning Council Confernece 10/15‐16/2015 $800.00 Lost to differnect city 250 Martial Arts Institute Tournament 6/13/2015 $1,100.00 Chose not to hold event 500 Prince of Peace Church Sonfest 6/1‐5/2015 $6,000.00 Chose another location 300 Coastline Calvary Church Concert 10/25/2015 $1,500.00 Dates Changed 1700 Cobbs Reception Reception 6/20/2015 $550.00 No reason given 150 Total ECCC Revenue Lost $11,500.00 2  Sales Marketing Report March 2015 Tisha Maraj, CMP, Sales Marketing Manager Proactive Prospecting Company/Person Event Source Action Outcome 2019 or 2020 Hotel Welcome Alpha Omicron Pi National Event Collection Email/ call in process Petroleum & Convenience Gulf Coast Food Hotel Welcome Marketers of Al & Fuel Expo Collection Email/ call Only book in AL Big Rig Truck Hotel Welcome Gulf Coast Rig Truck Show Show Collection Email Scheduled Phone call Colinson Colinson Leads Media Intro Email in process Total ECCC Proactive Contacts Made 4 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 16% Reactive Leads Worked Several Phone Richard Hidago Job Fair Phone Call conversations Dates not agreeable Conmbat Control Association Convention CVB Lead Email In process Deepika Patel Indian Wedding Walk In Site Visit Dates not agreeable Jordan Lemons Orientation Website Email In process Lisa Glenn Fate Conventin Website email Incorrect info Michelle Chambers Reception Website Email Dates not agreeable Brad Roehrig Training Website Email Dates not agreeable 3  Sales Marketing Report March 2015 Tisha Maraj, CMP, Sales Marketing Manager FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue Deep South Cheer Competition 3/4‐5/2016 $8,000 New Yes No 2500 Total ECCC Projected Revenue $ 8,000.00 Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Company/person Event Deepika Patel wedding Jenny Lewis wedding Treair Concert Sandy Lord Banquet Gaye Banquet Total Room Nights Total # of leads to partners 0 Leads to partners Goal 4 Leads to Partners % to Goal 0% 4  Sales Marketing Report March 2015 Tisha Maraj, CMP, Sales Marketing Manager Activities such as Marketing / Public Relations / Tradeshows: 1.) Attended Destin Chamber Luncheon 2.)Site visit at Harbor Walk 3.) FAM Trip Planning Meetings 4.Training Courtney 5.)Sales Kit & Profile Sheet Meeting for updates 6.)Reserach on other sales kits, menus, and profile sheets in our comp set 7.) Particapted in Peter Mayer weekly update calls. 8. Research Hotel Collection Leads determined which were not a good fit for our area due to being state/city events specific to the venue. Summary of Measures REV % to Goal 276% New Client % to Goal 100% Lead distro % to Goal 0% Proactive Contacts % to Goal 16% 5  Sales Marketing Report March 2015 Courtney Henderson, Sales and Marketing Coordinator Contracts Issued ECCC Number of Company Event Dates Projected Comments New/Repeat Aramark F&B Value Attendees Revenue Law Offices of J Mark Fisher Estate Planning Strategies 6/2/2015 $200.00 Repeat $0.00 70 Coastal Conservation CCA Emerald Coast Chapter 3/10/2016 $1,215.00 New $6,500.00 150 Association Banquet Meigs Middle School End of the Year Awards 5/28/2015 $815.00 Repeat $0.00 900 Okaloosa County Republican Lincoln Dinner