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Memorandum of Understanding (MOU)
Between
Enterprise Florida, Inc. (EFI)
And
EDC of Okaloosa County
. Background
Enterprise Florida, Inc. is a 501(c)(3) non-profit corporation. It is not a unit or entity of state government
(§288.901(1) F.S.). Enterprise Florida is the principal economic development organization for the State of
Florida, designed and structured as a public-private partnership for the express purpose of improving the
quality of life for Floridians through the enhancement of the state's economy and economic
competitiveness in the global economy (§288.901(2) F.S.).
To facilitate job creation in the most efficient manner Enterprise Florida has established a primary partner
approach to distributing lead referrals and coordinating prospect proposals. Each of Florida’'s 67 counties
designates the organization that will be its primary partner contact for Enterprise Florida.
ll. Purpose of this Memorandum
1. Allow Florida counties to name the primary partner it designates to receive lead referrals from and
work with Enterprise Florida to develop prospect proposal responses; and
2. Facilitate Enterprise Florida’s desire to effectively communicate strategies and information with
local and regional partners that will maximize their contribution toward the achievement the
Florida’s economic development goals; and
3. Establishes the parameters for a successful partnership between Enterprise Florida and its
primary partner, and outlines general responsibilities to be carried out by both parties.
lll. Non-Binding Agreement
This MOU establishes the basic tenements of a collaborative working relationship between Enterprise
Florida and its primary partner to create more jobs for Florida, but does not impose a legal obligation on
either party.
IV. Designation Of Primary Partner
Okaloosa County designates EDC of Okaloosa County as its primary economic development
organization to receive lead referrals from and work with Enterprise Florida to develop prospect proposal
responses. By written notice, Okaloosa County may change its primary partner designation at any time.
Under this MOU Enterprise Florida and EDC of Okaloosa County will maintain their own autonomy
while collaborating to increase job creation for the local area, region and state.
V. Parties’ Roles & Responsibilities
As the competition for job creation opportunities becomes more intense, Enterprise Florida and EDC of
Okaloosa County can greatly improve chances of success by performing tasks that coordinates efforts
and leverages the strengths of both entities.
Memorandum of Understanding | 2015 1
VI. Partnership
EDC of Okaloosa County will share information about Enterprise Florida programs and activities to local
constituents, local government, chambers of commerce and other organizations that support local
economic development initiatives. This information may be shared through EDC of Okaloosa County’s
website, brochures, pamphlets, area broadcast media, and other appropriate channels.
EDC of Okaloosa County agrees to serve as the primary point of contact for Enterprise Florida to
supply disaster recovery information and assistance to businesses throughout Okaloosa County.
VIl. Business Development
Enterprise Florida is responsible for generating prospect leads at the state level and disseminating those
leads to the primary partner in each county that meets the project's stated criteria for a
relocation/expansion site. EDC of Okaloosa County will make every effort to connect with Enterprise
Florida early in the prospect development phase to maximize Florida's chances of success. Enterprise
Florida will provide continuing technical assistance and project support as needed.
1. As mutually agreed, Enterprise Florida will support projects, initiatives and prospect development
activities of EDC of Okaloosa County. In turn, EDC of Okaloosa County will alert Enterprise
Florida of said activities and needed assistance with as much advance notice as possible.
2. EDC of Okaloosa County agrees to the best of their ability to conduct regular business retention
visits with Okaloosa County companies to ensure that existing businesses receive the assistance
necessary to stay and grow in Florida. Enterprise Florida offers programs and services to assist
primary partner with business retention & expansion efforts.
3. Upon request Enterprise Florida will provide EDC of Okaloosa County with information and
technical assistance on state-level business incentive programs and other resources that support
job growth. Working in cooperation with the Florida Department of Economic Opportunity and
other agencies, as appropriate, Enterprise Florida will offer advice and guidance to EDC of
Okaloosa County in completing applications for state incentives programs.
4. EDC of Okaloosa County will make every effort to inform Enterprise Florida of job
announcements at the earliest opportunity.
5. Enterprise Florida will establish standards for local primary partner responses to prospect
inquiries. EDC of Okaloosa County agrees to adhere to the established standards and respond
“Yes” or “No” about its intent to respond to project referrals.
6. Enterprise Florida regularly produces time sensitive reports, documents and publications on
economic development in Florida. EDC of Okaloosa County will provide data to Enterprise
Florida on a timely basis that supports these efforts. Information requested may include data
relative to strategies, industries, community assets, trends, analysis, marketing, funding, et.al.
VIIl. Marketing & Communication
1. Enterprise Florida will lead the efforts for statewide economic development marketing, research,
advertising and public relations, with input and involvement by primary partners. EDC of
Okaloosa County agrees to support Enterprise Florida's cooperative marketing programs, when
appropriate, including statewide coordinated prospect events, trade missions, and
advertising/public relations campaigns.
2. Enterprise Florida is responsible for marketing and branding Florida as a pro-business
destination. EDC of Okaloosa County is responsible for marketing its respective communities,
defining its economic vision and image, and ensuring that the messaging does not contradict
established statewide marketing/branding strategy.
Memorandum of Understanding | 2015 2
3. EDC of Okaloosa County may use the eflorida.com logo on marketing materials, ads and
promotional material with prior approval. Use of the logo does not imply that the organization
represents EFI or is affiliated in anyway outside of the scope of this agreement. EDC of
Okaloosa County will provide Enterprise Florida with a courtesy copy of any materials that
include the eflorida.com logo.
IX. Terms of Agreement
This MOU will become effective upon signing by both Enterprise Florida and EDC of Okaloosa County
and will remain in force until Enterprise Florida is notified in writing that Okaloosa County has appointed
a different organization to lead its economic development efforts or is no longer interested in continuing
this agreement.
This MOU may be amended by mutual agreement of both parties in writing.
X. Approvals
Okaloosa County's approving signatory shall be the Chairman of the County Commission or
his/her designee.
Okaloosa County EDC of Okaloosa County
Name, Title Nathan Sparks, Executive Director
Okaloosa County EDC of Okaloosa County
nl4lis
Date Date
Enterprise Florida, Inc.
e i—
Bill Johnson, President & CEO
Enterprise Florida, Inc.
November 2, 2015
Date
Memorandum of Understanding | 2015 3
