Okaloosa County BOCC — February 25, 2016 — Agenda Packet — reading text

TDC and BCC Voting Schedule FY 2016 Jan Feb Mar Apr May Jun Jul Aug Sep 2/2 BCC approved reorganization plan 2/25 TDC votes on PMA Contract Extension (Mar‐May) 3/1 BCC votes on PMA Contract Extension (Mar‐May) 3/25 TDC votes on Final PMA Contract Extension (Jun – Sep) 4/5 BCC votes on Final PMA Contract Extension (Jun – Sep) 6/1 – 9/30 Final PMA Contract Extension Packet Pg. 49 2.i.a Attachment: II. i. Marketing Reorg (5304 : Marketing Reorganization Update (Ed Schroeder))  Marketing Transition FY 2016 Mar Apr May Jun Jul Aug Sep PMA Fulfill FY16 Advertising Campaign Scale back TDD Assumes PMA Fulfill Social Media Activity Social Media Activity Activity Transition PMA Fulfill Website Activity New Website Host Website PMA Fulfill PR Activity TDD Assumes PR Activity Packet Pg. 50 2.i.a Attachment: II. i. Marketing Reorg (5304 : Marketing Reorganization Update (Ed Schroeder))  Questions or Comments? Packet Pg. 51 2.i.a Attachment: II. i. Marketing Reorg (5304 : Marketing Reorganization Update (Ed Schroeder))  2.j Tourist Development Council Meeting: 02/25/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5305) DOC ID: 5305 Sales Update (Sherry Rushing & Tisha Maraj) Updated: 2/22/2016 5:02 PM by Aida Wilkinson Page 1 Packet Pg. 52  CVB SALES Packet Pg. 53 2.j.a Attachment: II. j. Sales Update Report (5305 : Sales Update (Sherry Rushing & Tisha Maraj))  January Trade Show - Update Attendance: 23,912 Leisure Travelers Chantel Luxem of LX MGMT Talent management and film – former producer of Oprah Packet Pg. 54 2 2.j.a Attachment: II. j. Sales Update Report (5305 : Sales Update (Sherry Rushing & Tisha Maraj))  New Orleans Attendance: 2,500 Brides, Grooms and Guests Packet Pg. 55 3 2.j.a Attachment: II. j. Sales Update Report (5305 : Sales Update (Sherry Rushing & Tisha Maraj))  Louisville Attendance: 925 Tour Operators 3,400 total attending professionals Packet Pg. 56 4 2.j.a Attachment: II. j. Sales Update Report (5305 : Sales Update (Sherry Rushing & Tisha Maraj))  Tampa Attendance: 600-700 Delegates Packet Pg. 57 5 2.j.a Attachment: II. j. Sales Update Report (5305 : Sales Update (Sherry Rushing & Tisha Maraj))  February Trade Show Schedule 2-24-2016, 28th Annual Travel Extravaganza 2-26-2016, The Amazing World of Travel and Recreation Packet Pg. 58 6 2.j.a Attachment: II. j. Sales Update Report (5305 : Sales Update (Sherry Rushing & Tisha Maraj))  February Groups DeNure Tours – Canada. 2 Motor Coaches for Feb – Pelican Beach Resort Red Hat Airborne ADC Detach – Ramada 5th Battlefield Corp – Ramada 2 Weddings, 2 Reunions and 1 Trade Show Packet Pg. 59 7 2.j.a Attachment: II. j. Sales Update Report (5305 : Sales Update (Sherry Rushing & Tisha Maraj))  Thank You Packet Pg. 60 8 2.j.a Attachment: II. j. Sales Update Report (5305 : Sales Update (Sherry Rushing & Tisha Maraj))  ECCC SALES Packet Pg. 61 2.j.a Attachment: II. j. Sales Update Report (5305 : Sales Update (Sherry Rushing & Tisha Maraj))  Past Event – Winter Guest Fest More than 1,000 attendees Packet Pg. 62 10 2.j.a Attachment: II. j. Sales Update Report (5305 : Sales Update (Sherry Rushing & Tisha Maraj))  Past Event – Jacobs Service Award Banquet Beautiful lighting effects and buffet for over 200 attendees Packet Pg. 63 11 2.j.a Attachment: II. j. Sales Update Report (5305 : Sales Update (Sherry Rushing & Tisha Maraj))  Upcoming Event - February 27-28 Building Industry Association Home Show 2015 Home Show over 1,850 in attendance Packet Pg. 64 12 2.j.a Attachment: II. j. Sales Update Report (5305 : Sales Update (Sherry Rushing & Tisha Maraj))  Upcoming Event – March 6, 2016 A Performance of Classical Japanese Dance SHO NO RYU Dance Studio of Japan presents A Performance of Classical Japanese Dance Packet Pg. 65 13 2.j.a Attachment: II. j. Sales Update Report (5305 : Sales Update (Sherry Rushing & Tisha Maraj))  Upcoming Event – RV Connections Show March 17 – 20, 2016 Packet Pg. 66 14 2.j.a Attachment: II. j. Sales Update Report (5305 : Sales Update (Sherry Rushing & Tisha Maraj))  Plan Your Meetings Live Atlanta – February 18 PYM LIVE Events provide: 1. Education that's relevant, engaging and cutting-edge 2. Meaningful relationships with vendors and other planners 3. Top event trends and technical information Packet Pg. 67 15 2.j.a Attachment: II.