Okaloosa County BOCC — February 25, 2016 — Agenda Packet — reading text

social networking (the “Agreement”). WHEREAS, the initial term of the Agreement expired on September 30, 2015 and the Agreement provides for a total of two (2) one‐year extensions; and O N WHEREAS, the first extension was for an additional five (5) months through February 27, 2016 to align the contract term with the development of the annual strategic marketing plan; and IO WHEREAS, both parties mutually agree to extend the Agreement for an additional three (3) scope of services under the Agreement. SS months through May 31, 2016 to allow for development of transition dates related to the reduction of U NOW THEREFORE, in consideration of the mutual covenants herein and other good and valuable consideration, the parties hereby agree to amend the Agreement as follows: C 1. The term of the Agreement shall be extended for an additional three (3) months from IS February 28, 2016 through May 31, 2016. 2. Public Relations services will not be required after May 31, 2016. However, the County retains D the ability to extend the contract beyond May 31, 2016 for other services as needed. 3. The County agrees to provide Contractor sixty (60) days’ notice prior to any further reduction R in the scope of services under the Agreement. O 4. The County agrees to provide Contractor forty‐five (45) days’ notice prior to any extensions of the Agreement. -F 5. This AMENDMENT NO. 2 shall be effective on February 28, 2016. 6. All other provisions of the Agreement shall remain in full force and effect. IN WITNESS WHEREOF, the parties hereto have caused these presents to be executed on the last AF date herein written below. T OKALOOSA COUNTY, FLORIDA R ________________________________ Charles K. Windes, Jr., Chairman D Board of County Commissioners ATTEST: Date: ____________________________ ______________________________ J.D. Peacock, II Clerk and Comptroller Packet Pg. 20  1.e.a PETER A. MAYER ADVERTISING, INC. ___________________________________ Mark Mayer, President Witnesses: N Date: ______________________________ LY Attachment: I. e. Peter Mayer Amendment (5301 : Peter Mayer Contract Renewal (Ed Schroeder)) _____________________________ Signature ___________________________________ Print Name O ___________________________________ N Signature IO ___________________________________ Print Name SS U C IS D R O -F AF T R D Packet Pg. 21  1.g Tourist Development Council Meeting: 02/25/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5302) DOC ID: 5302 Chris Janson Concert (Bill Leaman) Updated: 2/22/2016 4:53 PM by Aida Wilkinson Page 1 Packet Pg. 22  1.g.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: February 25, 2016 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Bill Leaman, General Manager SUBJECT: Chris Janson Concert STATEMENT OF ISSUE: Requesting authorization to move forward with securing Chris Janson and Attachment: I. g. Chris Janson Concert (5302 : Chris Janson Concert (Bill Leaman)) LOCASH to perform at the Emerald Coast Convention Center. BACKGROUND: Emerald Coast Convention Center (ECCC) staff researches up and coming performance acts in an ongoing effort to attract people locally and regionally to visit the area and enjoy the venue. Staff considers. a) If the genre is conducive to ticket sales in our region (Christian, Country, Classic Rock, etc.) b) Notable recent achievements c) Whether the artist is currently playing for a fee that is affordable to generate an ROI for the venue d) If the artist is willing to perform in a mid-small size venue like ours e) If the artist approaches the ECCC Offer letters to have been submitted to country music singers Chis Jansen and LOCASH to perform at the Emerald Coast Convention Center on Thursday, May 12, 2016. The rationale is as follows: a) Country music is very popular in Northwest Florida. Similar concerts at the Gulf Shores Concerts at the Coast and Panama City Gulf Coast Jam were well attended. b) Chris Janson’s “Buy Me A Boat” reached #1 in September 2015 and he has performed on The Tonight Show. LOCASH’s “I Love This Life” reached #2 in February 2016. c) A $40,000 artist fee has been offered to Chris Janson and a $15,000 artist fee has been offered to LOCASH, along with providing production support, meals, accommodations, and ground transportation. The proposed amounts are based on research of current fees for these artists at similar venues and negotiations with agents. Production costs include audio, lighting, and video. Some will be done in-house, and audio will most likely be subcontracted at approximately $8,000 depending on artist rider needs. Industry partners may be able to provide meals, accommodations, and transportation needs. Event advertising will be done through billboards, radio, newspaper, and social media. Ticket scaling could produce the following revenue: Category Seats Price Revenue VIP 75 $75 $5,625 Front Section 925 $40 $37,000 Ballroom 462 $30 $13,860 Ballroom 461 $25 $11,525 $68,010 The ROI would be the net of ticket sales less artist fees and production expenses. Packet Pg. 23  1.g.a d) The artists have performed at similar-sized venues. e) The ECCC initiated contact to bring rising stars to the area before it becomes cost-prohibitive. Sufficient budget funds are available, and there is the potential to raise revenue for the ECCC. If the offers are accepted, contracts and concert-related expenses will be handled in accordance with the County’s normal procurement processes. TDC approval is requested to move forward with this concert. OPTIONS: Approve or Deny RECOMMENDATION TO BCC: Authorize staff to move forward with securing Chris Janson and LOCASH to perform at the ECCC. Attachment: I. g. Chris Janson Concert (5302 : Chris Janson Concert (Bill Leaman)) Packet Pg. 24  2.h Tourist Development Council Meeting: 02/25/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5303) DOC ID: 5303 Marketing Update (Ellen Kempner) Updated: 2/22/2016 4:54 PM by Aida Wilkinson Page 1 Packet Pg. 25  MARKETING REPORT February 25, 2016 Packet Pg. 26 2.h.a Attachment: II. h. TDC_Marketing_Presentation_2_25 (5303 : Marketing Update (Ellen Kempner))  Gulf to Table Campaign Packet Pg. 27 2.h.a 2 Attachment: II. h. TDC_Marketing_Presentation_2_25 (5303 : Marketing Update (Ellen Kempner))  Strategy • Objective • Own the Gulf to Table movement; develop a brand around the existing Gulf to Table culture • Target • Primary audiences • Spring and Fall travelers with a passion for food or fishing • Secondary audiences • Local seafood/restaurant business community Packet Pg. 28 2.h.a 3 Attachment: II. h.