Okaloosa County BOCC — February 25, 2016 — Agenda Packet — reading text

Sessions Sessions 549 549 % of Total: 85.25% (644) % of Total: 85.25% (644) 1. Florida 217 39.53% 2. Texas 44 8.01% 3. Georgia 43 7.83% 4. California 31 5.65% 5. Virginia 29 5.28% 6. Tennessee 19 3.46% 7. North Carolina 14 2.55% 8. Alabama 12 2.19% 9. Louisiana 12 2.19% 10. New York 11 2.00% Rows 1 ­ 10 of 43 Packet Pg. 92  2.l.a Source Overview Jan 1, 2016 ­ Jan 31, 2016 ALL » DEFAULT CHANNEL GROUPING: Organic Search All Sessions 74.38% Explorer Attachment: II. l. Film Commission Reports & SEO Dec 15-Jan 16 (5307 : Film Commission Update (Gail Morgan)) Summary Sessions 40 20 … Jan 8 Jan 15 Jan 22 Jan 29 Source Sessions Sessions 479 479 % of Total: 74.38% (644) % of Total: 74.38% (644) 1. google 451 94.15% 2. bing 14 2.92% 3. yahoo 8 1.67% 4. ask 5 1.04% 5. aol 1 0.21% Rows 1 ­ 5 of 5 Packet Pg. 93  3.m Tourist Development Council Meeting: 02/25/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5308) DOC ID: 5308 Smith Travel Research Lodging Reports (Dec-15) Updated: 2/22/2016 5:08 PM by Aida Wilkinson Page 1 Packet Pg. 94  OCCUPANCY 3.m.a Occupancy is a percentage of rooms occupied. Attachment: III. m. DECEMBER EMERALD COAST OCCUPANCY ADR REVPAR 2015 (5308 Emerald Coast Hotel Lodging Occupancy January - December 100% 87.40% 90% 80.70% 80% 70.50% 67.00% 70% 65.00% 58.90% 60.80% 55.60% 59.42% 60% 49.90% 50% 42.40% 36.80% 38.00% 40% 30% 20% 10% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD* 2011 31.10% 46.40% 58.70% 61.30% 62.40% 76.90% 83.30% 59.20% 48.10% 46.80% 34.00% 29.40% 53.13% 2012 32.70% 47.50% 66.90% 65.80% 68.50% 79.80% 84.40% 59.30% 51.20% 50.00% 39.20% 32.80% 56.51% 2013 34.80% 47.60% 65.20% 62.60% 67.90% 81.50% 82.90% 63.90% 53.10% 45.80% 38.30% 34.30% 56.49% 2014 34.40% 48.30% 60.70% 65.00% 73.30% 82.70% 87.90% 68.30% 51.50% 53.90% 37.50% 35.40% 58.00% 2015 36.80% 49.90% 58.90% 70.50% 67.00% 80.70% 87.40% 65.00% 60.80% 55.60% 42.40% 38.00% 59.42% Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 95  3.m.a AVERAGE DAILY RATE Attachment: III. m. DECEMBER EMERALD COAST OCCUPANCY ADR REVPAR 2015 (5308 Room revenue divided by rooms sold, displayed as the average rental rate for a single room. $250.00 Emerald Coast Average Daily Hotel Lodging Rate $230.00 $210.00 $190.00 $179.93 $195.06 $170.00 $144.19 $140.45 $150.00 $136.27 $120.99 $117.49 $130.00 $106.47 $121.96 $110.00 $82.29 $83.85 $90.00 $77.93 $78.63 $70.00 $50.00 $30.00 Annual Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Avg 2011 $68.27 $72.38 $103.86 $111.25 $116.96 $143.37 $151.48 $116.91 $99.58 $99.36 $75.73 $71.58 $102.56 2012 $70.06 $73.94 $111.20 $119.89 $126.15 $154.24 $161.31 $122.66 $101.52 $96.45 $77.00 $73.13 $107.29 2013 $72.27 $74.89 $115.06 $117.23 $127.06 $155.40 $165.78 $126.27 $101.83 $95.87 $78.30 $72.43 $108.53 2014 $71.81 $77.59 $117.62 $126.51 $134.71 $167.91 $181.81 $137.10 $111.25 $110.73 $114.40 $74.98 $118.86 2015 $77.93 $82.29 $120.99 $136.27 $144.19 $179.93 $195.06 $140.45 $117.49 $106.47 $83.85 $78.63 $121.96 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 96  REVPAR 3.m.a Room revenue divided by rooms available. Attachment: III. m. DECEMBER EMERALD COAST OCCUPANCY ADR REVPAR 2015 (5308 Revenue Per Available Hotel Room $170 $170.39 $145.15 $130 $96.04 $96.59 $91.36 $90 $71.31 $71.39 $59.21 $41.05 $50 $35.58 $26.69 $29.84 $10 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2011 $21.22 $33.59 $60.96 $68.15 $72.94 $110.22 $126.17 $69.16 $47.90 $43.68 $25.78 $21.07 2012