Okaloosa County BOCC — February 25, 2016 — Agenda Packet — reading text

Attachment: II. l. Film Commission Reports & SEO Dec 15-Jan 16 (5307 : Film Commission Update (Gail Morgan)) Please see below your December 2015 analytics report. Highlights This Month Our focus keywords remain in the first position New users to your site have increased by over 76% from last month Other keyword searches the website was found by: • Talent Agent • Film Locations Keyword Website Ranking Position Film Production Destin #1 Film Production Emerald Coast #1 Film Production Okaloosa County #1 This Month’s Goals We continue to create engaging content for the Latest News section. We recommend optimizing the Locations page, as we have observed nearly 20% of users navigated to this page from the Home page. Attached- Detailed Analytics Your SEO Team Member Revive Media Services revivemediaservices.com 850-362-0001 Packet Pg. 86  2.l.a Location Dec 1, 2015 ­ Dec 31, 2015 ALL » COUNTRY: United States All Sessions 81.98% Map Overlay Summary Attachment: II. l. Film Commission Reports & SEO Dec 15-Jan 16 (5307 : Film Commission Update (Gail Morgan)) 1 178 Region Sessions Sessions 514 514 % of Total: 81.98% (627) % of Total: 81.98% (627) 1. Florida 178 34.63% 2. Texas 49 9.53% 3. California 35 6.81% 4. Georgia 34 6.61% 5. Illinois 19 3.70% 6. Louisiana 19 3.70% 7. Virginia 13 2.53% 8. (not set) 12 2.33% 9. Pennsylvania 11 2.14% 10. New Jersey 10 1.95% Rows 1 ­ 10 of 42 Packet Pg. 87  2.l.a Channels Dec 1, 2015 ­ Dec 31, 2015 ALL » DEFAULT CHANNEL GROUPING: Organic Search All Sessions 77.51% Explorer Attachment: II. l. Film Commission Reports & SEO Dec 15-Jan 16 (5307 : Film Commission Update (Gail Morgan)) Summary Sessions 50 25 … Dec 8 Dec 15 Dec 22 Dec 29 Source Sessions Sessions 486 486 % of Total: 77.51% (627) % of Total: 77.51% (627) 1. google 472 97.12% 2. bing 7 1.44% 3. yahoo 5 1.03% 4. ask 2 0.41% Rows 1 ­ 4 of 4 Packet Pg. 88  2.l.a January 2016 Film Commission Report January Leads: 14 Film Commissioner attended Visit Florida Tourism Day and Film Florida Legislative Meetings in Tallahassee, Florida at the Florida Capitol January 19-20, Attachment: II. l. Film Commission Reports & SEO Dec 15-Jan 16 (5307 : Film Commission Update (Gail Morgan)) 2016. Production Services Association (PSA) Meeting held January 13, 2016 at Ft. Walton Beach Chamber of Commerce Film Commissioner chaired the January 14, 2016 Film Florida Film Commissioners Council Meeting Sandestin Resorts Training Videos $16,000 Local production company (Revive), local crew Bloomberg TV/Showtime $3,100 Local crew (Baker/ NFL Networks Senior Bowl Interviews $3,500 Local crew (Baker/Rakoczy) Bookit.com Commercial $1,050 Local production company/producer (Legarreta) Attorney Commercial $3,500 Local production company/producer (Rakoczy). Local crew, local location Ernie’s Dockside Commercial $2,500 Local production company/producer (Quiet Wolf), local crew, local location Harbor Dock Commercial campaign $4,500 Local production company/producer (Color Earth), local location, local crew Destin Homebuilders Commercial $1,500 Local production company/producer (Lardner), local locations, local crew Local crew (Baker) FWB Mardi Gras Parade aired on Cox Channel 6 not yet reported Local producer (Murdock), local location, local crew Local production company (Murdock/Butler), local locations Crosspoint In House Video Series $1,500 Local production company, local crew, local locations PAWS Animal Shelter Video not yet reported Local production company (Quiet Wolf), local crew, local locations BOTE Paddleboard Lifestyle Video $3,500 Local production company/producer (Color Earth), local crew, local locations HGTV series Beachfront Bargain Hunt Renovation in pre-production Animated series L Production in pre-production Independent feature film “The Bathroom Accountant” in production Short film “Anew” wrapped production Independent feature film “Melany Rose” wrapped production Comedic short film “Swatted” in post-production Independent feature film “Catch 22” in post production January 2016 Economic Impact: $227,640 Study conducted by the Florida Legislature and released in 2014 shows the monies spent on production has an ROI of 5.6 Packet Pg. 89  2.l.a Please see below your January 2016 analytics report. Attachment: II. l. Film Commission Reports & SEO Dec 15-Jan 16 (5307 : Film Commission Update (Gail Morgan)) Highlights This Month Our focus keywords remain in the first position New users to your site have increased by over 7% from last month Other keyword searches the website was found by: • Film Production • Pensacola Film Keyword Website Ranking Position Film Production Destin #1 Film Production Emerald Coast #1 Film Production Okaloosa County #1 This Month’s Goals We continue to create content for the Latest News page to bring engaging information to users about the film industry in Florida. We also continue to optimize the Locations gallery. Attached- Detailed Analytics Your SEO Team Member Revive Media Services revivemediaservices.com 850-362-0001 Packet Pg. 90  2.l.a Jan 1, 2016 ­ Jan 31, 2016 Channels All Sessions 100.00% Explorer Summary Attachment: II. l. Film Commission Reports & SEO Dec 15-Jan 16 (5307 : Film Commission Update (Gail Morgan)) Sessions 50 25 … Jan 8 Jan 15 Jan 22 Jan 29 Default Channel Grouping Sessions Sessions 644 644 % of Total: 100.00% (644) % of Total: 100.00% (644) 1. Organic Search 479 74.38% 2. Direct 120 18.63% 3. Referral 42 6.52% 4. Social 3 0.47% Rows 1 ­ 4 of 4 Packet Pg. 91  2.l.a Location Jan 1, 2016 ­ Jan 31, 2016 ALL » COUNTRY: United States All Sessions 85.25% Map Overlay Summary Attachment: II. l. Film Commission Reports & SEO Dec 15-Jan 16 (5307 : Film Commission Update (Gail Morgan)) 1 217 Region