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from any Internet connected computer, without the need for a complex
IT set up. This enabled rapid growth of the operator with minimum staff and overheads,
and permitted seamless links to web sites including on-line bookings. It also provided for
home-workers and resort staff to access the system remotely without complex systems.
* Created marketing and sales infrastructure and successfully sold this to a number of tour oper-
ators and management companies in the UK and overseas.
* Specified and advised the development team to create an availability server to link tour opera-
tors with property management companies and villa owners - effectively a mini GDS for
the accommodation-only tour operators. This low cost and low support solution enables in-
stant availability to be made available at all stages of the sales process.
* Took the Viewtivity and Viewtivity Travel project to market and in a position to attract outside
investment.
Establishment of Partner Agreements with a number of major overseas and UK organizations
(EG Plaxo Inc,, Clickatell, Postcode Anywhere, EasyDial, etc) to add facilities (VoIP, SMS, Ad-
dress Book Synchronization etc) and marketing opportunities to the Viewtivity product.
Consultancy (January 1997 - January 2000 and June 2001 - January 2003)
New Generations Travel, UK. Planned and implemented marketing for niche product intro-
duction via the Internet.
VEO, a Paris based consultancy aimed at the financial services, technology and travel and
tourism sectors. Appointed as Head of Travel & Tourism, based in London. Projects for
American Express and other cross sector projects.
Joffin's London. Expansion of business into associated fields. Development of strategic
marketing plan.
Olivia Charles Management. Set up new venture. Strategic and Marketing plan. Launched
company using on line marketing.
2807 Lee Trevino Court
Shalimar
Florida
32579
United States
Home +1 850 651 2559
Office +1 850 301 3422
Mobile +1 850 420 1934
The Apartment Service. Re-organised overseas distribution channels. Negotiated sole sup-
plier agreements with major travel distributors. Increased travel industry bookings. Devel-
oped on-line bookings and web sites.
The Port Philip Group (Part of Thomson Travel Group). Opened retail offices in San Francis-
co, Hamburg, Berlin, Munich, Frankfurt, Dusseldorf, Melbourne and Edinburgh. Restruc-
tured overall company IT infrastructure, including implementing IT system in 13 US loca-
tions,
USAirtours. Strategic plan to attract outside investment, negotiation with prospective in-
vestors to successful conclusion. Restructure of sales and marketing operation. Developed
expansion into retail sales and sales of new products.
Other projects for major US based corporate travel provider; large UK membership based
travel company; start-up UK/Canadian consolidator; leading UK travel insurance company.
Sabre Inc. — Director European Technical Services, and Director Business Development -
(January 2000 - June 2001)
Re-organized technical consulting team
Changed culture to include sales and service delivery amongst technical team.
Planned re-organization of all European technical groups
Implemented new product roll-out saving £2m across Europe
Management of major customer systems installations
e-Commerce investment, corporate purchases and investment in other related industries.
Assessment of marketing and sales plans of target investments.
Negotiated investment in major French on-line travel company. Led other successful in-
vestment opportunities.
Acted as Account Director (EMEA) for American Express Travel Service, Sabre’s largest cli-
ent.
Travelbag plc — Operations Director- (December 1983 - November 1996) Operations
Director/General Manager and part of founding management team that:
Built company from £2 million turnover to £90 million
Grew staff from 12 to 350+
Expanded product from flight-only to full long-haul tour operator featuring Australasia, Far
East and North America.
Acquired and operated 8 sites in UK including two major London retail offices and a resort
complex in Central Australia.
Worked closely with national and regional tourist boards to market their products to the UK
population.
Set up project for major regional expansion into retail offices.
Initiated and implemented major technology projects, fully automating the enterprise.
Set up staff and management training schemes.
Established customer relations department, significantly reducing complaints and in con-
junction with other departments to increase customer satisfaction.
2807 Lee Trevino Court
Shalimar
Florida
32579
United States
Home +1 850 651 2559
Office +1 850 301 3422
Mobile +1 850 420 1934
1970 - 1983 Various operational management positions in UK and European travel com-
panies and airlines including:
Ickenham Travel Group, Sundowners, Twickenham Travel, Williames Travel Group, Turkish Air-
lines (THY) and Windsorian Travel
Education
Institute of Directors (UK) - Diploma in Company Direction
Institute of Travel & Tourism (UK) - Fellowship by Examination
Brunel University - Diploma in Photography
Licensed Victuallers’ School
Professional bodies
Fellow of the Institute of Directors (F.lnst.D.)
Fellow of the Institute of Travel & Tourism (F.Inst.T.T.)
Member of The Chartered Management Institute (M.C.M.I.)
Member of The Chartered Institute of Marketing (M.C.I.M.)
Community Service
VisitFlorida
Advertising & Internet Committee 2013
Florida Restaurant & Lodging Association
Marketing Council Member 2010 - Current
Chair 2013
Okaloosa County
RESTORE Act Advisory Committee, Travel Industry Representative 2013 - Current
Fort Walton Beach Chamber of Commerce.
Chairman 2012
Board Member, 2010 -2013.
Member of the FWB Chamber Foundation Board 2014 -Current.
Chairman, Uptown Shopping District Committee 2010.
City of Fort Walton Beach Community Redevelopment Agency.
Commissioner, 2010-2011.
Okaloosa County Economic Development Council
Policy Committee Member 2010 - Current
Walton Area Chamber of Commerce.
Vice-Chairman, Military Affairs Committee (2009 - current).
5
2807 Lee Trevino Court
Shalimar
Florida
32579
United States
Home +1 850 651 2559
Office +1 850 301 3422
Mobile +1 850 420 1934
Member, Defense Coalition Washington Briefing 2009, 2010 & 2011
BRAC Family Relocation Council, 2009/2010.
Okaloosa and Walton Counties Mental Health Association
Board member 2014 - current.
Coastal Vision 3000 (TheBeach)
Marketing Committee.
Responsible for developing website. 2008 - 2009.
