Okaloosa County BOCC — January 5, 2016 — Jacqueline Luberto 120415 — reading text

THE HEART OF FLORIDA'S «EM-ERALD Okaloosa County Tourist Development Council COAST 2015 Membership Application (Deadline: August 14) DESTIN | FT. WALTON BEACH OKALOOSA ISLAND BE(AE” YvE BI:’_C fi 4 ?,,fllfi Thank you for expressing interest to be considered for appointment to the Okaloosa County Tourist Development Council (“Council’). The Okaloosa Board of County Commissioners appreciates your willingness to serve your fellow citizens in a volunteer capacity. Please complete this application to the best of your ability and include a resume. Name: /QC(DU&O)U //(/LD(ZIQTD emai._HIOUCLIG . Wbty ® Wy V. Conn Home Address: X/ (/AL 5? Ct Dty %/jé?@/ Phone Number W/HO S5D[- 553~ YQJH Alt. Phone Number (W / H / C): Place of Employment: 2S04 (1007 M Mé/md han Vi itze Boitado Are you a registered voter in Okaloosa County, Florlda? YES \/ NO __ Voter ID# [0 15%¥5%5¢/ Do you now serve, or have you ever served, on an Okaloosa County Board or Committee? YES NO K If YES, please list the board(s)/committee(s) and time period(s) served: | am interested in serving in the following capacity (CHECK ONE): \/ Owner or Operator of one of the following in Okaloosa County: Motels Hotels Recreational vehicle parks or other tourist accommodations (please list) P,{SM W é“i«\ U(K_ Individual involved in the tourist industry who has demonstrated an interest in tounst development, but does not own or operate motels, hotels, recreational vehicle parks or other tourist accommodations in Okaloosa County. Please attach a summary of your demonstrated interest in tourist development. Include a statement as to why you are interested in serving on the Council: 4 am (ntiaate A un émamm/ O el ) Hu OF aleusa. Co. TDHC MLMMMM%« mflmw kew Yoo piracot accommocl atievs Dot o NWEC, a4 wotl ap & Aocel /ufizwu L Wt oo Vet et i hadpi m@tu Mp@do f Nect v poae?. Include a statement about what rme bersh will add to the sa nanpe Flonpuae— aund a/l/h/w: U bed for +m32m«~/1movammm q Commeree a0 weld ao i muZewrrent posihios with Resat Quueats A Wie @ Venn apod undi idand oo NG Al B2 ocal hvshusses aud oW a/vu%(/m Codtue . J All information provided will become a matter of public record and will be subject to public disclosure. | certify that the above information is true and accurate to the best of my knowledge. | understand that a volunteer position provides for no compensation except that as may be provided by Florida Statute. Mljrfifl\/ ujad] 15 X 7 tu ig Date ( /acazuz; Lo Lubereto Printed Name Please return completed application and resume to: Ed Schroeder Tourist Development Director Okaloosa County Tourist Development Department 1540 Miracle Strip Parkway SE Fort Walton Beach, FL 32548 2015 TDC Membership Application Page 2 Jacqueline Luberto 501-553-8934 o Jacqueline.luberto@wynvr.com Career Summary: [ 'am a highly-organized, efficient and experienced administrative and marketing professional. I bring detailed knowledge and skills in marketing, office organization management, human resources, special project management and multiple computer operating and software systems. I have superb abilities in meeting deadlines in a fast-paced environment and [ am well-versed in interacting with various professional levels. Experience: ResortQuest by Wyndham Vacation Rentals, Ft Walton Beach, FL, Nov 2015-Present Marketing Manager -Maintain relationships and organize advertising co-ops with CVBs, VISIT FLORIDA, Visit South Walton, local chambers, and other regional destination marketing organizations -Manage media FAM and blogger stays via partner referrals and actively vetting new opportunities -Communicate and align marketing team’s accomplishments with senior management objectives -Define and track campaign effectiveness and adjust strategies accordingly -Coordinate 15+ event sponsorships annually, from negotiating contract to day-of preparation -Preserve brand integrity by ensuring consistency and quality of content and communication -Instrumental in email campaign redesign, as well as increasing open rate and database leads -Launched and currently oversee content creation and advertising for eight social media accounts Destin Area Chamber of Commerce, Destin, FL, Aug 2014-Oct 2015 Membership Consultant -Sold new Chamber memberships to businesses and organizations located throughout the Destin area while maximizing retention -Worked with business owners/decision-makers to determine marketing, advertising and budgetary needs and assist in implementing through membership -Ensured all sales processes were integrated and strategic, support strategic plan objectives, create brand position and adhere to brand standards and effective expenditures of resources -Continually developed objectives and research-based strategies for prospecting businesses -Reviewed and expanded strategies for partnerships and sponsorship programs and opportunities -Supported and participated in Chamber monthly, annual and non-recurring events and programs -Cultivate relationships in order to upgrade current investment levels with members to higher levels of membership as well as working renewal accounts and targeted major accounts -Educated Chamber members in membership benefits including participation and volunteerism in the Chamber United States Air Force, 19th Medical Group, Little Rock AFB, Dec 2012-May 2014 Manpower Analyst and Civilian Liaison, GS-09 -Key advisor to squadron and group leaders on HR issues, staffing models and implementation as well as civilian discipline issues -Verify manpower staffing levels by applying objectives and regulations governing staffing standards and allowances -Assist Medical Group managers and higher-level functional and manpower specialists with Program Objective Memorandum short- and long-range planning for medical assets -Coordinate manpower studies, advises leadership on project impacts — both short and long-term, and contract initiatives -Primary contact at group-level for organization structure integrity, authorization data and overcoming deployment-related shortages -Gather training requirements as required to obtain funding for ensuring healthcare providers retain credentials -Work directly with section supervisors to recommend selection of candidates for vacancies, promotions, details, and reassignments in consideration of skills and qualifications, mission requirements, EEO and diversity objectives -Coordinate employee and group grievances or complaints and refers serious unresolved complaints to higher-level management -Group POC for furloughed employees through two government shut-down operations; effectively managed pay and personnel issues Jacqueline Luberto 501-553-8934 o Jacqueline.luberto@wynvr.com United States Air Force, 61st Airlift Squadron, Little Rock AFB, Aug 2010-Dec 2012 Unit Program Manager, GS-06 -Manager for all commander-directed programs for 180+ member squadron. -Technical expert for correspondence, reports, guidance, continuity, editing, Microsoft Office and various electronic documents -Managed performance evaluation process, promotion recognition and coordinating assignment and sponsorship requirements -Records Manager over eight sections with zero write-ups or corrective actions ordered in two years -Subject matter expert for technical writing, package preparation and routing, tracking and historical retention United States Air Force, 19th Force Support Squadron, Little Rock AFB, Mar 2010-Aug 2010 Advertising Sales, Sponsorship and Special Functions Coordinator -Created action plans for events/functions and executed marketing for grand openings, promotions, contests, ceremonies -Marketing and Sponsorship POC Little Rock AFB’s Air Show and Open House event, hosting 225,000 attendees -Prepared and submitted financial reports and after action reports to higher-level headquarters, sponsors and base leadership -Lobbied for and created the squadron’s first social media outlet and in turn increased overall event awareness and attendance -Actively sought out new commercial partnerships while maintaining established relationships, increasing sponsorship dollars >200% -Sold and managed advertising in monthly magazine highlighting events, sponsorships as well as community information -Negotiated and executed mutually beneficial sponsorship contracts while working with Staff Judge Advocate to ensure agreements follow all procedural guidelines, laws and Air Force Instructions United States Air Force, 48th Force Support Squadron, RAF Lakenheath, Nov 2008-Feb 2010 Management Technician and Civilian Pay Coordinator, GS-07 -Verified manpower staffing levels by applying objectives and regulations governing staffing standards and allowances -Managed civilian pay and allowances for >100 Department of Defense employees -Administrator for IDEA (Innovative Development through Employee Awareness) and Productivity Enhancement programs and developed marketing strategies to promote and publicize, increase awareness and participation in the programs -Maintained Unit Manning Document (UMD) and provided leaders with data regarding level changes and adjustments -Reviewed Authorization Change Requests for required justification and tracked until changes complete and requestor notified -Analyzed manpower products and transaction registers for quality control; identifying discrepancies, and ensuring corrections made -Reviewed manpower documents for accuracy and ensured products’ timely distribution to customers United States Air Force, 48th Force Support Squadron, RAF Lakenheath, Dec 2007-Nov 2008 Adbvertising Sales, Sponsorship and Special Functions Coordinator -Created action plans for events/functions and executed marketing for grand openings, promotions, contests, ceremonies -Marketing and Sponsorship POC for biannual Wine Festival featuring >100 wines and spirits for tasting and for sale -Prepared and submitted financial reports and after action reports to higher-level headquarters, sponsors and base leadership -Actively sought out new commercial partnerships while maintaining established relationships, increasing sponsorship dollars -Negotiated and executed mutually beneficial sponsorship contracts while working with Staff Judge Advocate to ensure agreements follow all procedural guidelines, laws and Air Force Instructions Jacqueline Luberto 501-553-8934 e Jacqueline.luberto@wynvr.com Soaring Heights Communities, Holloman AFB, NM, Dec 2006-Aug 2007 Assistant Property Manager -Managed property with 1,413 units and coordinated, planned and implemented social and recreational activities for on- base residents -Supervised seven employees and coordinated with multiple government, non-government and contract agencies -Presenter at multiple “Town Hall Meetings™ regarding privatized housing and implication to Active Duty members and their families -Designed and implemented new forms, processes and procedures as needed for start-up utilizing Air Force Instructions for guidance -Placed in charge of “Colonel’s Row” housing area as a direct result of rapport and professionalism -Took personal responsibility for securing 1,400 signed, financial documents directly affecting members finances -Held meetings, issued press releases and gave interviews with multiple media outlets promoting Soaring Heights Communities Alamogordo Daily News, Alamogordo, NM, Jun 2003-Sep 2006 National Advertising Sales and Marketing Executive -Account list of 500+ local and national clients including Wal-Mart, JC Penny, Toyota, Chevrolet, Ford, Stage Stores -Exceeded personal selling goals 38 months straight while increasing revenue 400% for weekly Air Force Base newspaper -Created alliance between military and private entities to implement changes to print products and improve working relationships -Hand-picked to train sales representatives resulting in increased revenue for all niche products and decreased credits and errors Education: Trident