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activities of collecting, accounting for, and disbursing restricted resources, including tourist development
taxes and funds received from BP.
Procurement of Goods and Services
Finding No. 7: Competitive Procurement by the County
County purchasing policies and procedures in effect during the period May 2010 through May 2012 required a
minimum of three written quotes for nonexempt purchases (i.e., purchases that were not sole source, per State
contract, etc.) in excess of $2,500 up to $50,000, and formal bids were required for nonexempt purchases in excess of
$50,000. County purchasing policies and procedures that governed the selection of firms providing professional
services required the following:
The requesting department must seek BCC approval to distribute a request for proposal (RFP) and establish a
selection committee to review the responses to the RFP, prioritize the contending firms, and negotiate an
agreement with the selected firm;
The selection committee’s rankings of prospective firms should be based on the firm’s capabilities, including
ability, adequacy of personnel, past record, recent experience, current workload, and location; and
The selection committee’s recommended priority list must be presented to the BCC for approval prior to the
commencement of negotiations with the selected firm.
Our test of six purchases made by the County during the period May 2010 through May 2012, totaling $134,260.41
and funded from tourist development taxes or BP grant funds, disclosed three purchases, totaling $68,650, for which
three written quotes were not obtained. These purchases included $49,500 for production services at beach concerts,
$12,800 for towing and deployment of a tug boat, and $6,350 for an artist to provide custom artwork for the
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convention center. County personnel indicated the custom artwork was a sole source purchase, but they could not
provide a sole source purchase data sheet that, per County purchasing policies and procedures, must be completed
and attached to the purchase requisition.
In January 2011, the County issued an RFP for “marketing/advertising/public relations/Web site/research for the
TDC, Emerald Coast Convention and Visitors Bureau, Inc., Okaloosa Film Commission, and Emerald Coast
Convention Center.” Prior to that time and through September 19, 2011, the County operated under an existing
contract with an advertising and marketing firm that was negotiated prior to May 2010. Our review of the selection
process of the firms that were awarded contracts based on their responses to the RFP disclosed that the County did
not follow the purchasing policies and procedures noted above, as follows:
The TDC did not obtain BCC approval to distribute the RFP or establish a selection committee to review the
responses to the RFP, contrary to County purchasing policies and procedures. An initial evaluation committee
composed of four TDC members, the former TDC Executive Director, and the General Manager of the
convention center ranked the responses to the RFP and selected four firms to make subsequent presentations
to the TDC. However, TDC records did not document the discussions or decisions of the initial evaluation
committee.
A final selection committee composed of seven TDC members and the former TDC Executive Director
ranked the four firms based on their presentations. However, the ranking sheets provided for our review were
not signed by the seven TDC members. In addition, only three of the seven ranking sheets listed the
individual criteria evaluated by the selection committee, and these criteria were not the same as the criteria
required by County purchasing policies and procedures. In April 2011, the TDC approved the former TDC
Executive Director’s recommendation to award contracts to two advertising and marketing firms ranked first
and second on the ranking sheets. One of the two firms was the same firm already under contract with the
County as previously discussed above. The selection committee’s recommendation was not presented to the
BCC for approval prior to the commencement of negotiations with the firms, contrary to County purchasing
policies and procedures. Instead, negotiations with the firms were conducted by the former TDC Executive
Director. Although the BCC approved the contracts, which were effective June 7, 2011, and September 20,
2011, respectively, the County’s selection procedures were not followed.
Failure to adequately document the selection process for professional services, including the criteria used in each
selection committee member’s ranking and signed ranking sheets for each selection committee member, could expose
the County to legal action should a firm wish to challenge the County’s selection. In addition, failure to follow
County purchasing policies and procedures regarding the selection of professional services puts the County at an
increased risk that firms may be selected without the requisite qualifications and experience to address the County’s
needs.
Recommendation: The County should ensure that purchases are procured in accordance with County
policies and procedures. In addition, the County should strengthen its procurement procedures to ensure
that the selection process for the acquisition of professional services is documented and services are
acquired pursuant to County purchasing policies and procedures. These procedures should require
maintenance of documentation evidencing the basis for decisions made by selection committees and the
signing of ranking sheets by each selection committee member.
Finding No. 8: Contract Design
As a matter of good business practice, contracts should be designed to effectively protect the interests of the
contracting parties. Contracts should include specific information about the requirements of all contracting parties
and avoid the use of ambiguous or undefined terminology. As discussed in finding No. 7, the County contracted with
two advertising and marketing firms in 2011. The County’s contractual relationship was such that the firms provided
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total turn-key services for the County. Generally, the firms provided advertising management and artistic services and
contracted with other vendors to deliver the actual services and products. The firms paid the other vendors and
claimed reimbursement on invoices submitted to the County for payment. Each of the contracts with the firms
detailed the scope of services to be provided, the compensation for these services, and various general provisions and
requirements.
Our review of the 2011 advertising and marketing contracts with these firms disclosed that the contracts did not
contain necessary provisions to protect the County’s interests. We noted that the contract with one of the firms did
not require the firm to submit cost estimates, obtain BCC approval prior to starting work on an advertising project or
marketing campaign, or state the advertising project or marketing campaign with which invoices were associated.
Neither contract required the firms to competitively procure goods and services in accordance with County
purchasing policies and procedures. In addition, the firms were not required to submit invoices, including invoices
from third-party vendors, in sufficient detail to allow for an effective preaudit to ensure the goods or services
purchased were actually received and that the correct amounts were charged. The deficiencies in the design of both
contracts may have contributed to the unauthorized and inadequately supported expenditures noted in finding No. 9.
The County also entered into an agreement with a contractor that assisted County personnel in responding to the oil
spill. The County generally issued task orders to the contractor for specific services at specific amounts of
compensation. However, we noted one task order that provided for various services to be compensated at “time plus
expenses,” and the task order did not specify the types or amounts of contractor expenses that would be reimbursed
by the County. The deficiencies in the design of this contract may have contributed to the inadequately supported
expenditures noted in finding No. 20.
Recommendation: The County should strengthen its procurement procedures to ensure that all
contracts include provisions that specify the types and amounts of contractor expenses for which the
contractor is to be reimbursed and require the contractor to submit sufficiently detailed invoices to allow for
an effective County preaudit. Additionally the contracts for advertising and marketing services firms should
include provisions to competitively procure goods and services in accordance with County purchasing
policies and procedures, and require the firms to submit cost estimates, obtain BCC approval prior to
starting work on an advertising project or marketing campaign, and state the advertising project or
marketing campaign with which invoices are associated.
Finding No. 9: Contract Monitoring and Contract Payments
As discussed in finding Nos. 7 and 8, the County contracted with two advertising and marketing firms and made
significant payments to the firms during the period May 2010 through May 2012 as indicated in the following table:
Table 4
5‐1‐10 to 10‐1‐10 to 10‐1‐11 to Total
9‐30‐10 9‐30‐11 5‐31‐12
$ 1,603,223.05 $ 6,175,224.70 $ 4,929,601.44 $ 12,708,049.19
Source: General Ledger
Our review of the contracts with the firms and the related contract payments disclosed significant deficiencies in
County procedures relating to contract monitoring and preauditing of contract invoices.
Contract Monitoring. The contracts with one of the firms provided that the firm would perform various services,
including advertising, marketing, promotions, and public relations, for a specified monthly fee. Prior to September 20,
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2011, this fee was $26,000 per month. Beginning on September 20, 2011, pursuant to a new contract, this fee was
$38,400 per month, a 47.7 percent increase. Our review of the invoices submitted by the firm disclosed that County
personnel did not effectively monitor contract payments to ensure that the invoices submitted were in accordance
with provisions of the contracts. For example, in addition to the monthly fees noted above, the County paid the firm
an additional $142,942.30 for the services of an integrated marketing associate and a sales/public relations associate.
However, based on the description of services to be provided pursuant to the contracts, these services appear to be
the types of services covered by the monthly fee, in which case the firm would not be entitled to the additional
payments for services. In addition, during the period covered by the contract in effect prior to September 19, 2011,
the firm was paid $3,351.23 for out-of-pocket expenses and $20,500 for social media management and support
services although the contract did not provide for the firm to be paid for such expenses.
Support for Invoices. Our review of payments made by the County to the two advertising
