Okaloosa County BOCC — June 21, 2016 — Maureen Morgenthien Resume — reading text

MAUREEN MORGENTHIEN D IRECTOR OF S ALES & M ARKETING Highly skilled Sales & Marketing Director with extensive experience in the hospitality industry. Expertise extends to business development and sales within the luxury market. Analytical professional skilled in successfully navigating companies within the hospitality industry through periods of accelerated growth. Collaborative communicator focused on building relationships to drive positive change and enhanced profitability. Areas of Expertise include:  Strategic Planning & Forecasting  Capture Planning  Opening Experience  Business Development  Relationship Building  Project Management  Sales Planning & Marketing  Staff Training & Leadership  Problem Resolution W ORK E XPERIENCE & N OTABLE C ONTRIBUTIONS Bimini Big Game Club Resort & Marina/Horizon Hotel Group  Bimini, Bahamas  2/2015-12/2015 DIRECTOR OF SALES & MARKETING Charged with managing all sales and marketing functions for boutique island resort and marina. Duties extend to expanding client base from “fishing lodge” clientele to mainstream boutique property encompassing general travel, diving, and active sports clientele. Manage creating and social media agencies, and drive sales strategy, packages, and promotions. Develop sales plan for consumer, travel trade, wholesale, and small group markets.  Relaunched website with consumer-friendly graphics and interface, simplifying and focusing functionality.  Extended and retargeted marketing plan to include e-marketing and trackability functions.  Transitioned reservations services to Sabre Voice Agent call center.  Increased ADR by $27.00 with implementation of yield management. Melia Hotels International/Sol Group Corporation  Miami, FL  4/2013-11/2014 SENIOR MARKETING MANAGER/AMERICAS REGION Developed regional budget and marketing plan for four Melia brands, which included Paradisus Resorts, ME by Melia, Melia Hotels & Resorts, and Gran Melia, encompassing North and South America and the Caribbean. Managed a three-person team, and partnered with regional sales teams and resorts in supporting marketing efforts for leisure sales, meetings & events, business travel, contracting, and the melia.com website. Entrusted with developing strategic partnerships, and with leading marketing department activities, including marketing, public relations, social media, brand management, and strategy.  Created online travel agent training program covering all brands, and acted as main liaison between regional corporate office and hotels.  Responsible for multi-million dollar media budget.  Managed relationships with multiple advertising, PR, and social media agencies, printers, and freelance designers.  Partnered with global brand marketing team in Spain to support dissemination of campaigns and initiatives.  Collaborated with strategy and distribution team to deliver cohesive digital promotions and marketing initiatives.  Directed hotel photo shoots, and managed all collateral projects for each brand and multi brand. Scrub Island Resort, Spa & Marina  British Virgin Islands  1/2011-6/2012 DIRECTOR OF SALES & MARKETING Entrusted with directing implementation of strategic sales and marketing plans to maximize hotel service, sales, and profitability for a newly built five-star luxury property. Took active sales role in leisure, group, incentive, and wholesale markets, while managing three-person team. Duties extended to supervision of sales team and external creative and PR agencies. Conducted photo shoots, and drove marketing, e-marketing, and social media initiatives.  MORGENTHIEN, PAGE 2 Managerial functions included hiring, training, supervision, and evaluation of staff. Led the transition of the resort into the Autograph Collection by Marriott.  Developed sales collateral, in-room pieces, and advertising.  Re-focused sales efforts on luxury agencies, tour operators, and consortia, and incentive markets.  Increased occupancy by 16% and tour operator contracts and production by over 100% within 18-month period.  Contracted regional sales representation at a 50% savings. Morgenthien Consulting  Fort Lauderdale, FL  6/2009-present TRAVEL INDUSTRY MARKETING CONSULTANT Provided sales, marketing, and interactive marketing consulting services for range of clients in the hospitality industry. Carlson Hotels Worldwide  Fort Lauderdale, FL  12/2006-4/2009 DIRECTOR OF MARKETING Charged with developing and implementing marketing, advertising and media plans and budgets for two four- diamond resorts in the Caribbean. Duties extended to oversight of all creative agency projects, and direction of all e- marketing, e-commerce, and social media initiatives, including websites, search engine marketing, paid search, RSS feeds, data warehousing, CRM, email, and special programs.  Managed public relations firms on global basis, and gained hands-on experience in development, positioning, and opening of a new luxury resort property.  Produced all sales and marketing collateral for resorts, restaurants, and a marina in both English and French.  Developed in-house team and PPC program generating an 11:1 ROI. Prior positions include Director of Leisure Sales & Marketing for Greater Fort Lauderdale Convention & Visitors Bureau from 3/ 2001 to 11/2006, Sales Representative for Cayman Islands Department of Tourism and Cayman Airways from 8/1999 to 3/2001. E DUCATION & C OMPUTER S KILLS Bachelor of Business Administration in Marketing FLORIDA ATLANTIC UNIVERSITY | MAGNA CUM LAUDE Associate of Arts in Liberal Arts BROWARD COMMUNITY COLLEGE | Ft. Lauderdale, FL Microsoft Office Suite