Okaloosa County BOCC — July 30, 2015 — III. o. ECCC & Group Sales Marketing Update — reading text

Fresh Horses, Inc. Realty TV Film Crew No response, will follow up again MP 2017 Email Collaborate Appointment at Collaborate, Follow Up Southern Pipe & Supply Souther Pipe Club No response, will follow up again MP 2018 Email L.E.A.D. (Leadership Collaborate Appointment at Collaborate, Follow Up National Vision, Inc. No response, will follow up again Development) MP 2019 Email Collaborate Appointment at Collaborate, Follow Up Imerys Strategy Conference No response, will follow up again MP 2020 Email Collaborate Appointment at Collaborate, Follow Up Booz Allen Hamilton USMCmax Training No response, will follow up again MP 2021 Email Agvantage Annual Collaborate Appointment at Collaborate, Follow Up Agvantage Software No response, will follow up again Meeting MP 2022 Email Collaborate Appointment at Collaborate, Follow Up OFS Optics IWCS No response, will follow up again MP 2023 Email 4  Sales Marketing Report April 2015 Courtney Henderson, Sales and Marketing Coordinator Reactive Leads Worked Company/Person Event Source Action Outcome Neon Nightmares site visit and he is waiting to hear from his board on preferred dates since our United EDM Walk in EDM Party email initial date wasn't available Rodan and Fields Seminar phone call emailed info wants a contract as of early July Marvin Fisher Wedding phone call emailed info haven't heard back Emily Hutchison Wedding website emailed info no response Angelle Lafayette Wedding website emailed info no response Filipino American Assn of 39th FAAOC Barrio website emailed info no response Okaloosa County Fiesta called and Heart of the Bride Fundraising Banquet website waiting to line up dates with speaker and confirm availability emailed 823 Red Horse Holiday Party called emailed info client still undecided Krystle Kelhoffer Bridal Shower called emailed info no response Arbonne International Discover Arbonne website emailed info scheduled event and then cancelled due to change in venue called and Levi & Maggie Wedding emailed info chose other venue stopped by site tour and Tammy's Journey Travel Expo/Show stopped by Trying to get enough interest in event before booking sales kit 5  Sales Marketing Report April 2015 Courtney Henderson, Sales and Marketing Coordinator Leads Generated to Partners Site Inspections Tours Provided Total Room Company Event Company/person Event Nights Amy Bridge Travel Show Levi & Chris Wedding United EDM EDM Party/Concert Total Room Nights 0 Total # of leads to partners 0 Leads to partners Goal 4 Leads to Partners % to Goal 0% Activities such as Marketing / Public Relations / Tradeshows: 1.) Attended FWB Chamber First Friday Coffee 2.) Attended Collaborate Marketplace 3.) Went to TDC Meeting 4.) Attended Hotel Collection After Hours meeting 5) Attended Wild Willy Opening 6) Attended LuLu's Opening Summary of Measures REV % to Goal 122% New Client % to Goal 60% Lead distro % to Goal 0% Proactive Contacts % to Goal 6  2015/Group Business Assisted by CVB Jun Estimated - Dollars Spent in Number of Days Visitors are Estimated Direct Projected Number of Economic Impact = Dollars Spent X Days in Bed Start Date Bed Taxing District in Bed Taxing District Taxing District Type Location End Date Property Visitors Name Of Group Business Vaughn Boykin R D/OI/FWB 6/19/2015 6/21/2015 Various 75 $19,950 3 $59,850 Melanie Baumart R OI 6/21/2015 6/26/2015 El Matador 80 $21,280 6 $127,680 Tabitha Covington W D/OI/FWB 6/10/2015 6/14/2015 Various 50 $13,300 5 $66,500 Courtney Laure W D/OI/FWB 6/19/2015 6/21/2015 Various 85 $22,610 3 $67,830 Tammy Holden- Hudson Reunion RR D/OI/FWB 6/11/2015 6/14/2015 Various 200 $53,200 4 $212,800 Nichole Valentine W D/OI/FWB 6/4/2015 6/8/2015 Holiday Inn Express-D 25 $6,650 5 $33,250 Mobolaji Haroun Wedding W D/OI/FWB 6/19/2015 6/21/2015 Various 50 $13,300 3 $39,900 Iesha Dinwiddie W D/OI/FWB 6/2/2015 6/8/2015 Various 35 $9,310 7 $65,170 Michelle Castleberry Wedding W D/OI/FWB 6/12/2015 6/14/2015 Various 20 $5,320 3 $15,960 Crystal Collins W D/OI/FWB 6/11/2015 6/18/2015 Various 60 $15,960 8 $127,680 Walls/Hardin Wedding W D/OI/FWB 6/6/2015 6/12/2015 Waterscape Resort 70 $18,620 7 $130,340 Jankia Smith Wedding W D 6/3/2015