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Okaloosa County BOCC — July 30, 2015 — III. o. ECCC & Group Sales Marketing Update — reading text
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7. Visit/Lunch with Doug Couch 8. Visit with Missy Cole, Masquerade Owner 9. Film OK Today
10. Weekly Managers Meetings 11. VIP Luncheon at Lulus 12. Hurricane Season County Training 13. Tourism Committee Mtg 14. Conference Call w/
Athletic Championships Cheer Group.
Summary of Measures
REV % to Goal 399%
New Client % to Goal 33%
Lead distro % to Goal 50%
5
Sales Marketing Report
April 2015
Courtney Henderson, Sales and Marketing Coordinator
Contracts Issued
ECCC
Number of
Company Event Dates Projected Comments New/Repeat Aramark F&B Value
Attendees
Revenue
EOD Warrior Foundation EOD Ball 5/6-8/2015 $12,805 Repeat $65,283 1250
Letisha Green Wedding 7/11/2015 $400 New $2,659.41 60
Beyond Expectations Seminar 7/11/2015 $190.00 New $180 40
21st Century Oncology Luncheon 11/14/2015 $300.00 New $1,500 50
Covenant Hospice Training 10/20-10/21 $3,265.00 Repeat $10,000 450
Total ECCC Revenue Projected $ 16,960.00 ECCC New Clients 3
Total ECCC Projected Revenue Goal $13,867.00 ECCC New Client Goal 5
ECCC Projected Revenue % to Goal 122.30% ECCC New Client % to Goal 60.00%
Lost/Denied Business
ECCC
Number of
Company Event Dates Projected Lost Reason
Attendees
Revenue
Armament Directorate Holiday Luncheon 12/3/2015 $650.00 food too expensive 300
Total ECCC Revenue Lost $650.00
1
Sales Marketing Report
April 2015
Courtney Henderson, Sales and Marketing Coordinator
Proactive Prospecting
Company/Person Event Source Action Outcome
Metabolic Endrocine Education
3-4 Annual Events Collinson 2nd email (4th attempt at contacting) Still No response
Foundation
Lido Advisors Annual Conference Collinson 2nd email (4th attempt at contacting) Still No response
14 Events and 1 Large
Grantmakers In Health Collinson 2nd email (4th attempt at contacting) Still No response
Conference
American Bar Association Tort
Plans 20 Annual
Trial & Insurance Practice Collinson 2nd email (4th attempt at contacting) Still No response
Events
Section
Covert Operations
1 Large Conference Collinson 2nd email (4th attempt at contacting) Still No response
(Third party planner)
5-7 Annual Events
Card Services For Credit Unions and 1 Large Collinson 2nd email (4th attempt at contacting) Still No response
Conference
InterFace Conference Group 12-15 Annual Events Collinson 2nd email (4th attempt at contacting) Still No response
Masters Ophthalmology 15-20 Events varying
Collinson 2nd email (4th attempt at contacting) Still No response
(Third Party Planner) in size
6-7 Annual Events
Pitney Bowes HQ and 1 Large Collinson 2nd email (4th attempt at contacting) Still No response
Conference
2
Sales Marketing Report
April 2015
Courtney Henderson, Sales and Marketing Coordinator
Proactive Prospecting Cont.
Company/Person Event Source Action Outcome
Collaborate Appointment at Collaborate, Follow Up Still communicating about event
Vacon Vacon Icon Awards
MP 2015 Email needs
Incentive Trip (Sales Collaborate Appointment at Collaborate, Follow Up
Lennox Industries No response, will follow up again
Meeting) MP 2015 Email
Incentive Trip
Collaborate Appointment at Collaborate, Follow Up
CSM Bakery Solutions (National Sales No response, will follow up again
MP 2015 Email
Meeting)
Annual Business Collaborate Appointment at Collaborate, Follow Up Will let me know when interested in
Kingspans Insulation
Meeting MP 2015 Email planning event in the area.
Mpact Wealth (Conference Collaborate Appointment at Collaborate, Follow Up Will let me know when interested in
MPACT Wealth
Direct) MP 2015 Email planning event in the area.
Collaborate Appointment at Collaborate, Follow Up
Duke Energy (Helms Briscoe) Disaster relief No response, will follow up again
MP 2015 Email
Collaborate Appointment at Collaborate, Follow Up
OSIsoft LLC Sales Kickoff Meeting No response, will follow up again
MP 2015 Email
Mediware Information Collaborate Appointment at Collaborate, Follow Up
ELEVATE No response, will follow up again
Systems MP 2015 Email
Momentive Performance Collaborate Appointment at Collaborate, Follow Up
Incentive Trip No response, will follow up again
Materials MP 2015 Email
Incentive/ Collaborate Appointment at Collaborate, Follow Up
Verizon No response, will follow up again
Symposium MP 2015 Email
Buick GMC VIP Collaborate Appointment at Collaborate, Follow Up Will let me know when interested in
BI Worldwide
Meeting MP 2015 Email planning event in the area.
3
Sales Marketing Report
April 2015
Courtney Henderson, Sales and Marketing Coordinator
Collaborate Appointment at Collaborate, Follow Up Will let me know when interested in
Teva Pharmaceuticals Incentive, Citywide
MP 2015 Email planning event in the area.
Annual Fall Fellows Collaborate Appointment at Collaborate, Follow Up
Automated Logic (HPN Global) No response, will follow up again
Course MP 2015 Email
Boad of Directors Collaborate Appointment at Collaborate, Follow Up
Attorney's Title Guaranty Fund No response, will follow up again
Meeting MP 2015 Email
Nike (Professional Planning City Specialty Retailer Collaborate Appointment at Collaborate, Follow Up
No response, will follow up again
Concepts, Inc) Summit MP 2015 Email
Global Sales Boot Collaborate Appointment at Collaborate, Follow Up
Hitachi Data Systems No response, will follow up again
Camp MP 2016 Email
Collaborate Appointment at Collaborate, Follow Up
