Okaloosa County BOCC — July 30, 2015 — III. o. ECCC & Group Sales Marketing Update — reading text

Sales Marketing Report June 2015 Tisha Maraj, CMP, Sales Marketing Manager Contracts Issued ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Value Attendees Revenue 9/15- AA Convention 17/2017 $8,000 Repeat $20,000 1000 4/21- Victory Athletics Spirit Cheer Competition 24/2016 $14,000.00 Repeat $5,000.00 1500 1st Special Ops Civil Engineering Holiday Party 12/4/2015 $700.00 Repeat ZT Motors Holiday Party 12/18/2015 $3,000.00 Repeat $18,000.00 500 BAE Systems, Inc Conference 6/9-12/2016 $4,000.00 Repeat $5,000.00 120 Arbonne International Meeting 6/22/2015 $200.00 New $0.00 40 OK County Public Schools Foundation Expo 8/25/2015 $1,500.00 New $0.00 1000 Professional Investors Guild Meeting 7/23/2015 $250.00 Repeat $0.00 40 OK County Restore Act Mtg 7/15/2015 $0.00 Repeat $0.00 60 4th Maintenance Squadron Holiday Party 12/4/2015 $700.00 Repeat $9,000.00 350 3/31- Athletic Championship Cheer Competition 4/4/2016 $58,000.00 Repeat $10,000.00 14000 Multi Chamber Expo Expo 3/15/2016 $1,500.00 Repeat $2,000.00 400 Total ECCC Revenue Projected $ 91,850.00 ECCC New Clients 2 Total ECCC Projected Revenue Goal $22,993.00 ECCC New Client Goal 6 ECCC Projected Revenue % to Goal 399.47%ECCC New Client % to Goa33.33% 1  Sales Marketing Report June 2015 Tisha Maraj, CMP, Sales Marketing Manager Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Total ECCC Revenue Lost $0.00 Proactive Prospecting Company/Person Event Source Action Outcome Michelle Turner Re-commitment web email waiting to hear back Hotel Collection Phone in process and queue to FL Thespians Calendar call,LVM and followup if call not Lindsay Painter Annual Festival Prospect Email returned Not interested in convention centers Packet -USPS right now because of Phone call to budgeting issues. Not Voya Financial Annual Meeting SDR Lead discuss event having a meeting in ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 0% 2  Sales Marketing Report June 2015 Tisha Maraj, CMP, Sales Marketing Manager Reactive Leads Worked Company/Person Event Source Action Outcome Searching for other Hurst Review Services Training Web email/phone locations long phone Gregg Chapel Annual Conference Call call Long call to plan event Denise Henderson Wedding web email waiting to hear back. Client setting up a time to Penny Messer Expo Referral email meet Depart. Of the Army Training Cvent email waiting to hear back. Brandolyn Barnes Family Reunion Website Site visit/email No Availability LOTUS 2016 Woman's Conference Conference website email Still negotiating dates Pat Lowery Annual Conference website email No Availability Crane Electronics Meeting website phone call No Availability Aurea Lopez wedding/reception website email Chose another location Marilyn Cole Tradeshow website email Chose another location Still trying to contact, not a Phoebe Garner Event website email lot of info on lead sheet Availability -still looking Stacy Powell Take Shape for Life website email at calendar. OK County Head Samantha McCabe Start website email/phone Pricing Michele Rogers Holiday Party website email Booked Event email/site DeMaricia Local Bday Party Website visit Cost too high 3  Sales Marketing Report June 2015 Tisha Maraj, CMP, Sales Marketing Manager FORMAL PROPOSALS ISSUED ECCC Aramark F&B Company Event Dates Projected Comments New/Repeat Accom Req Number of Attendees Value Revenue Helms Briscoe Strong Bond 8/7-9/2015 $1,000 New Yes $12,000.00 40 9/12- Gregg Chapel AME Church Annual Conference 16/2016 $20,000 New Yes $15,000.00 1200 7/17- Helms Briscoe Army Training Evt 19/2016 $2,000 New Yes $0.00 230 Total ECCC Projected Revenue $ 23,000.00 Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Dance Dupree Dance Competition 1200 Company/person Event Army - Strong Helms Briscoe - Bond 200 Pat Swartz Mtg Planner Debra Gnomes BAE Wedding Remika Planner Holiday Gail Speed Party Gregg Chapel Convention Vanessa & Family Quincenera Brandolyn Barnes Reunion Total Room Nights David Westcott Convention Total # of leads to partners 2 Leads to partners Goal 4 Leads to Partners % to Goal 50% 4  Sales Marketing Report June 2015 Tisha Maraj, CMP, Sales Marketing Manager Activities such as Marketing / Public Relations / Tradeshows: 1. Call with PYM Rep 2. Conference Call with Collinson 3. Call with Stephanie Smith to discuss video shoot. 4. Call with SDR to review lead generation strategy. 5. Attend County Required 1/2 day training 5. (4 Mtgs)EBMS V20 Training 6. EBMS V20 Manual Writing