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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: September 2, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: PM TO 149 FY15 SMP Leisure Online Packages Pass-Through Costs
DEPARTMENT: Tourist Development Department
BCC DISTRICT:
STATEMENT OF ISSUE: Request approval for Chairman to sign Task Order 149 “FY15 SMP
Leisure Online Packages Pass-Through Costs”, contract C12-2007-TDC Peter A Mayer
Advertising, in the amount of $555,874.
BACKGROUND: The Board approved the FY 2014-2015 Strategic Marketing Plan on August
19, 2014, which included a line item for Media Campaign (Fall/Winter, Christmas, Snowbird,
Spring/Summer, Non-Seasonal/Niche, Groups, Meetings/Conventions) in the amount of
$1,914,775.
Task Order 149 authorizes online marketing tactics targeting leisure travelers. Online packages
negotiated by the agency may include non-online components.
OPTIONS: Approve or Disapprove
RECOMMENDATION: Approve Peter Mayer task order 149 “FY15 SMP Leisure Online
Packages Pass-Through Costs” in the amount of $555,874.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator