Okaloosa County BOCC — January 8, 2013 — TDD Special Event-Sponsorship App 2-15 — reading text

Special Event and Sponsorship Funding Application BUSINESS/ORGANIZATION SUBMITTING APPLICATION: Business/Organization Name: Contact Person: Title: Phone: Alt Phone: Contact Email: Fax: Web Address: Street Address: City/ST/Zip: FESTIVAL, EVENT, MEETING OR CONVENTION (“EVENT”) INFORMATION: Event Name: Event Description: Event Dates – From: To: Event Location (include all locations in Okaloosa County where events will occur): Have locations been secured? YES NO If not, when will location be confirmed? Amount of Funding Requested: $ ______________________________________________________________________ Has your business/organization received Special Event or Sponsorship Funding from Okaloosa County in the past? ____ If YES, what was the amount and when was it received? ___________________________________________________ How many times have you received funding from Okaloosa County? __________________________________________ Explain the resources/support/history you have in place to ensure that this event will successfully attract visitors to the Emerald Coast. * If additional space is required, attach separate sheets as needed. EVENT MANAGEMENT EXPERIENCE: If applicant has no prior event management experience, please complete the information about this event in the first row and proceed to the next section. Limited or lack of prior event management experience will NOT disqualify the applicant for funding consideration. However, extensive event management experience may weigh in the applicant’s favor. Events Size of Event created/managed Location: Year Most Recent (i.e. number of by applicant City/State Created Year Held participants) PRE-EVENT ADVERTISING/MARKETING EXPENSES REQUESTED FOR FUNDING: Any of the following items may be disqualified individually without impacting other items listed below in the event that the Director does not feel that the related expense is being spent for the purposes intended for this funding program. Brief description of pre-event Quantities @ Unit Costs = Total Cost marketing/advertising expenses Additional Pre-Event Marketing/Advertising Expenses listed on any attached form: TOTAL: -2- Describe how the proposed pre-event advertising and marketing investments will increase awareness of the Emerald Coast as a tourist destination and generate increased occupancy for Okaloosa County lodging facilities during the event. Provide at least one example. Describe the audience that this event will attract – i.e. families, professionals, youth plus other demographic information as available. * If additional space is required, attach separate sheets as needed. Describe the distribution plan for pre-event promotional items and collateral. Please outline media plans, including social media, for out of market advertising and communications. PROJECTED ECONOMIC IMPACTS TO THE EMERALD COAST AREA: Please list the event’s lodging and non-lodging partners: Lodging Partners Non-Lodging Partners -3- How do event participants make reservations at Okaloosa County lodging facilities? How do you obtain follow-up information about room nights actually booked for your event from lodging partners? Approximately, how many out-of-town visitors will come to this event? Out-of-town Visitors Approximately, how many lodging rooms will be booked for this event on peak night? Lodging Rooms On average, how many nights do you project these visitors to remain in town? Nights per visitor How many total room nights do you estimate this event will generate for Okaloosa County? (number of rooms anticipated per night x number of event nights) ______________________________________ Upon completing this application in its entirety, please read the following statement and affix your signature accordingly. I have read, fully understand and agree to be bound by Okaloosa County’s Special Event and Sponsorship Funding criteria and guidelines contained in the Tourist Development Operations & Procedures Manual. I am submitting this application on behalf of my business/organization’s event or promotion and am aware that this application will be reviewed for final approval. I have completed this application fully and accurately. I understand that all information submitted will be used to determine funding eligibility and I have not misrepresented any information contained herein. Signature of Applicant Date of Application Printed Name of Applicant -4-