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Okaloosa County BOCC — May 15, 2013 — reading text
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Tolbert; Kathy Foster; Paula Hudson; Carol Edlund; Donald Bednar;
ejorgens@yahoo.com
Subject: Fwd: Additional Street Light Request on Okaloosa Island from The Breakers
Dear Amy Allen;
Mrs. Bednar said you were the proper contact as our liason for the OILA Street Lights MSBU with the
County. OILA approved the request for a streetlight to be added to the pole as described in the attached
letter. Please place this for approval before the Board of County Commissioners and let me know if any
questions. Once it is approved who contacts Gulf Power? Please let me know and thank you for your
help.
Catherine Taylor, President
Okaloosa Island Leaseholders Association
Begin forwarded message:
From: Eric Jorgensen <ejorgens@yahoo.com>
Subject: Additional Street Light Request on Okaloosa Island from The
Breakers
Date: April 8, 2013 11:51:29 PM CDT
To: "cattaylor1@cox.net" <cattaylor1@cox.net>
Reply-To: Eric Jorgensen <ejorgens@yahoo.com>
Cathy,
Here is the electronic version of the request I gave you at the meeting
Monday evening. If you need any other actions just let me know.
Eric
<Santa_Rosa_Blvd.pdf>
Board of Directors 8 April 2013
The Breakers of Fort Walton Beach
381 Santa Rosa Blvd
Fort Walton Beach, FL 32548
Okaloosa Island Leaseholders Association, INC.
P.O. Box 8116
Fort Walton Beach, FL 32548-8116
Subject: Additional Streetlight on Okaloosa Island
Request that a street light be placed on county pole P-172824 to provide illumination of the Santa Rosa
boulevard intersection adjacent to the West parking lot entrance of the Breakers of FWB condominium
complex under the Municipal Services Benefit Unit (MSBU) program for Okaloosa Island.
Current illumination of the East bound lanes of Santa Rosa Blvd from approximately 200 ft East of Abalone
Ct. East (P-172820) to beach freeway access #1 (P-172835), a total distance of approximately 1750 ft,
consists of only one light near the East boundary of The Breakers of FWB and the Best Western on county
pole P-172828. This light is approximately 1100ft from street light near Abalone Ct. (P-172820) and
approximately 650 ft from the street light near beach freeway access #1 (P-172835)
In comparison to other boulevard street lights, specifically street lights that are mounted on wooden poles,
the general spacing on both the North and South sides of the boulevard varies between approximately 180 ft
and 360 ft. The only exception to this spacing seems to be associated with the newer concrete high tension
poles on the South side of the boulevard.
As a method to illustrate this, a count of total poles and poles with county lights illuminating the South side
of the boulevard was conducted. The boulevard was divided into three areas with the East and West ends of
Okaloosa Island having wooden power poles and the central area having the concrete power poles.
• The East area consisted of 10 lights mounted on 12 wooden poles, approx 80% coverage.
• The Central area consisted of 9 lights mounted on 25 concrete poles, approx 40% coverage.
• The West area consisted of 21 lights mounted on 28 wooden poles, approx 75% coverage.
The spacing between county street lights, if the proposed light is installed, will still exceed the maximum
average spacing indicated above with a distance to Abalone Ct. (P-172820) being approximately 610 ft and
to P-172828 (East property boundary of The Breakers) being approximately 490 ft.
No new light pole is being requested and the use of the existing power pole is preferred. The distance from
power pole P-172824 to the entrance center line is approximately 40 ft. If approved, it is requested that the
light be oriented as much as feasibly possible to illuminate the intersection/entrance area of the boulevard.
Respectfully
Eric Jorgensen
Agent for the Board of Directors of
The Breakers of Fort Walton Beach, Fl
1057 E. John Sims Pkwy
Niceville, FL. 32578
April 19, 2013
Okaloosa Island MSBU
Okaloosa County
Fort Walton Beach, FL
To Whom It May Concern:
I am writing to you in reference to the intersection of Santa Rosa Boulevard and West
parking lot entrance of the Breakers of FWB on Okaloosa Island. There are Gulf Power
facilities which are existing here and this infrastructure can support another light on
the Gulf Power Pole P-172824. We can install a 250watt Cobrahead (this would match
the other lights in the area) and the additional cost would be around $14.62 per month
with no installation cost. This work could be completed within five business days.
We value you as a customer and enjoy doing business with you. If you have any
questions, I will be happy to assist you, call 850-244-4745.
Respectfully,
Carrie Ely
Gulf Power
Lighting Consultant
1057 E. John Sims Pkwy
Niceville, FL 32578
Office#: 850-244-4745
Fax#: 850-678-0095
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: May 21, 2013
TO: Honorable Chairman and Members of the Board
FROM: Rick Owen
SUBJECT: Support for Florida Legislative Budget
DEPARTMENT: County Administrator
BCC DISTRICT: All
STATEMENT OF ISSUE: Two items of significance to Okaloosa County appear on the
recently passed budget from the State Legislature. To emphasize importance as the budget passes
to Governor Scott, the Board needs to consider the two attached letters for the Chairman's
signature and approve transmittal to the Advocacy Group, Okaloosa County's State Lobbyist
firm, and the Governor's Office.
BACKGROUND: On Thursday, May 9, 2013, the State Legislature passed its budget and
transmitted to Governor Scott. Included in this budget were two items of significance to
Okaloosa County. The first of these inclusions is a one-time funding grant in the amount of
$86,635 for the Library Cooperative. Additionally, several items benefit the county Health
Department.
OPTIONS: Approve/Disapprove attached letters.
RECOMMENDATIONS: Staff recommends approval of the attached letters and transmittal to
the Advocacy Group and the Governor's Office.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: May 21, 2013
TO: Honorable Chairman and Members of the Board
FROM: Rick Owen
SUBJECT: Approval of letter for Laurel Hill Student
DEPARTMENT: County Administrator
BCC DISTRICT: 1
STATEMENT OF ISSUE: Ms. Chelsea Nichole Smith from Laurel Hill High School was the
first student to achieve perfect attendance for all 13 years she attended. The school requests a
letter of congratulations from the Okaloosa Board of County Commissioners.
BACKGROUND: Ms. Chelsea Nichole Smith is a 2013 graduating Senior of Laurel Hill High
School and is the first of its students to ever receive the perfect attendance award thirteen years
in a row. Her dedication to school attendance was not her only ambition as she has accomplished
the receipt of various awards, participation and leadership in numerous clubs and organizations
as well as sports activities, volunteering and graduating with a 3.6 GPA. Chelsea is also ranked
seventh in her class of thirty four. Her individualized character is summarized in the following
credentials:
Leadership Award-13 years, A-B Honor Roll Awards, Presidents Award of Educational
Excellence Award, Citizenship Award, Algebra 2 Honors Award, Advanced Topics in Math
Award. Member of the Future Farmers of America-3 years, National Beta Club-4 years, Student
Council-4 years, Garden Club-2 years, Laurel Hill Academic Team, Okaloosa County All Star
Academic Team, Jr. National Young Leaders Conference, National Society of High School
Scholars. Volunteer for United Way Day of Caring-3 years, Leadership Class-2 years, Relay for
Life-3 years and Blood Donor. Sports activities include Girls Basketball and Softball.
Chelsea is currently dual enrolled and seeking to further her education in the medical field.
OPTIONS: Approve/Disapprove congratulatory letter for Ms. Chelsea Nichole Smith.
RECOMMENDATIONS: Staff recommends approval of a letter of congratulations from the
Board for Ms. Chelsea Nichole Smith.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: May 21, 2013
TO: Honorable Chairman and Members of the Board
FROM: Daniel O'Byrne
SUBJECT: Peter Mayer Advertising Task Order 33
DEPARTMENT: Tourist Development Department
BCC DISTRICT: All
STATEMENT OF ISSUE: Pursuant to Okaloosa County Purchasing Policy, purchases in
excess of $50,000 require Board approval prior to purchasing. Attached is Task Order 33 from
Peter Mayer Advertising in an amount not to exceed $100,000 for Media Pass Through Costs
intended to "drive visitation between Memorial Day and Labor Day 2013." This initiative is part
of the Leisure Campaign/VISIT FLORIDA Partnership budget line item contained in the
approved March 1 - September 30 Marketing Plan.
BACKGROUND: On December 4, 2012 the Okaloosa County Board of Commissioners
entered into an agreement with Peter Mayer Advertising for the provision of marketing,
advertising, public relations, website and research services, and social media programming in
order to increase tourism and improve the overall economy of Okaloosa County.
"Compensation for Paid Media and Pass Through Costs" is specifically addressed in the
Agreement and states that "the Contractor will be paid for the actual paid media and pass through
costs incurred by the Contractor on behalf of the County with no markup. Such services
provided by the Contractor shall require a Task Order, which shall contain a detailed scope of
services/goods and an estimated not-to-exceed cost for performing such services or delivering
such goods."
A summary description of the services to be provided by Peter Mayer Advertising with regard to
this campaign is also attached.
The provision of these services was specifically contemplated in the approved Okaloosa County
Tourist Development Department March 1 - September 30, 2013 Marketing Plan, and identified
as a line item entitled "Leisure Campaign/Visit Florida Partnership" in the amount of $500,000
on the attached Marketing Plan Budget page from that document.
OPTIONS: Approve/Disapprove
RECOMMENDATIONS: Approve Task Order 33 from Peter Mayer Advertising in an amount
not to exceed $100,000 for Media Pass Through Costs intended to drive business to Okaloosa
County between Memorial Day and Labor Day 2013.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator
OKALOOSA TOURISM 2013 SUMMER LEISURE CAMPAIGN
ONLINE MEDIA RECOMMENDATION
MAY 21, 2013
© 2012 PETER MAYER
AGENDA
> Shoulder Season Campaign Results
> Planning Parameters
> Strategies & Tactics
> Top Line Recommendations
> Appendix
© 2012 PETER MAYER 2
SHOULDER SEASON CAMPAIGN RESULTS
SHOULDER SEASON RESULTS
> March 17 – May 10 Results (campaign runs through 5/17)
• 18.8M impressions served
• 7.8k visits to Emeraldcoastoffers.com
• 0.49% CTR (*.08% is industry average)
• 2,300 clicks from Emerald Coast Offers to OTA sites
• 1,783+ room nights booked, per OTAs
• 1,980 new FB fans
• 1,275 new Twitter followers
• 3,256 engagements (clicks, re-tweets) on Promoted Tweets
*Per DoubleClick 2010 Benchmark Report
© 2012 PETER MAYER 3
PLANNING PARAMETERS
