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Okaloosa County BOCC — January 18, 2013 — Attorney General P&T Audit — reading text
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the contracts for advertising and marketing services firms should
include provisions to competitively procure goods and services in accordance with County purchasing
policies and procedures, and require the firms to submit cost estimates, obtain BCC approval prior to
starting work on an advertising project or marketing campaign, and state the advertising project or
marketing campaign with which invoices are associated.
Finding No. 9: Contract Monitoring and Preauditing Invoices
As discussed in finding Nos. 7 and 8, the County contracted with two advertising and marketing firms and made
significant payments to the firms during the period May 2010 through May 2012 as indicated in the following table:
Table 4
5 1 10 to 10 1 10 to 10 1 11 to Total
9 30 10 9 30 11 5 31 12
$ 1,603,223.05 $ 6,175,224.70 $ 4,929,601.44 $ 12,708,049.19
Source: General Ledger
Our review of the contracts with the firms and the related contract payments disclosed significant deficiencies in
County procedures relating to contract monitoring and preauditing invoices.
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****PRELIMINARY AND TENTATIVE FINDINGS****
. The contracts with one of the firms provided that the firm would perform various services,
including advertising, marketing, promotions, and public relations, for a specified monthly fee. Prior to September 20,
2011, this fee was $26,000 per month. Beginning on September 20, 2011, pursuant to a new contract, this fee was
$38,400 per month, a 47.7 percent increase. Our review of the invoices submitted by the firm disclosed that County
personnel did not effectively monitor contract payments to ensure that the invoices submitted were in accordance
with provisions of the contracts. For example, in addition to the monthly fees noted above, the County paid the firm
an additional $142,942.30 for the services of an integrated marketing associate and a sales/public relations associate.
However, based on the description of services to be provided pursuant to the contracts, these services appear to be
the types of services covered by the monthly fee, in which case the firm would not be entitled to the additional
payments for services. In addition, during the period covered by the contract in effect prior to September 20, 2011,
the firm was paid $3,351.23 for out-of-pocket expenses and $20,500 for social media management and support
services although the contract did not provide for the firm to be paid for such expenses.
. Our review of payments made by the County to the two advertising and marketing firms
disclosed that payments totaling $12.1 million from tourist development taxes or BP grant funds were inadequately
supported at the time the invoices were approved and paid. In many instances, the payment requests were only
supported by invoices, with no supporting documentation of the services provided by the respective firms or invoices
and documentation from third-party vendors evidencing the goods or services they provided. In these instances, the
County?s records did not evidence how the purchases served a public purpose or that the purchases were allowable
uses of restricted resources. Details concerning support for specific payments were provided to the County.
Additional related internal control deficiencies are discussed in finding Nos. 10, 11, 15, 16, 18, and 22.
Upon beginning our audit fieldwork, we became aware that a payment for promotion and advertising services had
allegedly been misappropriated for the purchase of a house by the former TDC Executive Director. Our further
review of supporting documentation for this transaction disclosed that the County paid $747,000 from BP grant funds
for an item described on an advertising and marketing firm?s invoice as “Boast the Coast National Television
Campaign and Promotion.” After the payment was made to the firm, the former TDC Executive Director instructed
the firm, via e-mail, to wire the moneys to a designated bank account. The moneys were used for the purchase of a
house titled to a revocable trust for the former TDC Executive Director and his wife.
The two advertising and marketing firms subsequently provided additional documentation to the County related to
certain inadequately supported payments. While it was not practical for us, upon post-audit, to review all of the
additional documentation provided to the County, we reviewed the documentation provided by the firms relating to
certain payments, totaling $1.4 million, which we judgmentally selected based on amount, invoice description, or other
factors. Our review of the documentation for the selected payments disclosed the following:
Four payments, totaling $155,400, were paid to one firm on invoices that incorrectly or inadequately described
the goods or services purchased. The goods or services purchased were not allowable expenditures of tourist
development taxes or BP grant funds and included the following:
The County paid the firm $48,000 from tourist development taxes for an item described on the
firm?s invoice as a “prize for 2010-2011 Internet/viral video contest.” The item actually purchased
was a Porsche that was titled to the former TDC Executive Director.
The County paid the firm $47,000 from tourist development taxes for items described on the firm?s
invoice as “convention center marketing services.” The items actually purchased included $19,620.69
in food and drinks in connection with a County Christmas party, a TDC holiday party, and a harbor
cruise for employees. The remaining $27,379.31 of the $47,000 invoice was paid to a vendor that
provided food services to the convention center. County personnel indicated that the moneys were
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****PRELIMINARY AND TENTATIVE FINDINGS****
paid to the vendor to establish a marketing fund for the purpose of promoting the vendor?s off-
premise catering sales on which the County receives a 17 percent commission. However, County
records indicate that $5,000 of the moneys was donated to a local charity at the request of the former
TDC Executive Director; $576.50 was spent on a floral arrangement at one of the County?s visitor
centers; $640.50 was spent on cake pops as part of a welcome package to attendees at a local
chamber of commerce luncheon; $244 was spent on alcoholic beverages, sodas, and water provided
to band members who performed at the County Christmas party; and $207.76 was spent on vendor
brochures. As of November 16, 2012, almost 13 months after the disbursement to the vendor,
$20,710.55 of the moneys had not been spent.
While reviewing these expenditures, we identified other firm invoices and invoices paid directly to
other vendors that, when combined with the $19,620.69 and $244 in food and drinks discussed
above, showed that the County paid a total of $42,871.20 for the County Christmas party that
included food and drinks, bar setup, cocktail reception and tables, stage décor, and entertainment;
$3,921.77 for the TDC holiday party; and $991.72 for the harbor cruise.
The County paid the firm $31,400 from tourist development taxes for what was described on the
firm?s invoice as “Harbor Walk/Destin Harbor Advertising.” The $31,400 was actually used to
purchase furniture for the Destin TDC office, except for three pieces of furniture, totaling $6,250,
that were ultimately located in the former TDC Executive Director?s home.
The County paid the firm $29,000 from tourist development taxes for what was described on the
firm?s invoice as “Destin Harbor Marketing and Advertising.” Upon inquiry by County personnel,
firm personnel stated that the payment was invoiced at the former TDC Executive Director?s request
and that they did not know what the payment was for. The firm subsequently returned the moneys
to the County.
Nine payments, totaling $1.1 million, were paid to the two firms based on their invoices for goods or services
provided to, or on behalf of, an airline company. According to descriptions provided on the invoices, the
goods and services purchased included, but were not limited to, such items as advertising, monthly retainer
fees, unspecified marketing and advertising initiatives, and out-of-pocket expenses. County records did not
evidence a contract between the County and the airline company regarding these payments, how the payments
benefited the County, or how the goods or services purchased were allowable uses of tourist development
taxes or BP grant funds from which they were paid.
Two payments, totaling $95,021.30, were paid to one firm from tourist development taxes for a branding
reception to unveil a newly developed logo for the Emerald Coast and to discuss plans to brand the area to a
national audience. The cost of the reception included $55,906.38 for audio-visual equipment and marketing
services; $15,250.80 for event décor; $7,855 for media services; and $16,009.12 in labor, food, and beverages,
including $2,898 in alcoholic beverages. County records did not evidence that these expenditures were
reasonable or necessary or that the BCC had established guidance on the reasonableness or necessity of TDC
expenditures.
When payments are made without adequate supporting documentation, the County is at an increased risk that
expenditures do not serve an authorized public purpose, are unallowable uses of restricted resources, are not
necessary and reasonable costs associated with an existing advertising project or marketing campaign approved by the
BCC, or are not properly billed in accordance with contract provisions. Had County personnel who approved the
payments, or CCC personnel who paid the invoices, required the firms to submit adequate supporting documentation
to the County before the payments were made, the questioned billings noted above may have been detected and
denied.
In May 2012, the BCC approved procedures that require a written task order be prepared and approved for all
subsequent payments made to the firms. In June 2012, the BCC terminated the contracts with both firms effective
September 30, 2012. In September 2012, the BCC adopted contract payment policies and procedures as part of the
TDC?s operations and procedures manual. These policies and procedures provide that no invoice will be processed
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****PRELIMINARY AND TENTATIVE FINDINGS****
by the CCC without an approved task order and that no invoice will be approved unless the actual invoice from the
provider of the goods or services has been received.
Recommendation: The County should continue to strengthen its monitoring and preaudit procedures to
ensure that contract provisions are properly monitored and payments are supported by adequate
documentation to allow for an effective preaudit. The County should also continue its efforts to obtain
supporting documentation for payments made to the two advertising and marketing firms. In addition, the
BCC, in consultation with its legal counsel, should
