Okaloosa County BOCC — September 24, 2015 — II. l. TDC Marketing Presentation September 24

MARKETING REPORT September 24, 2015 Accomplishments 2 Flagler Award • 48th annual Florida Governor’s Conference on Tourism • Flagler Awards – statewide competition • Emerald Coast received a Silver Flagler Award for EmeraldCosting.com 3 Record Breaking July Reached over 135,000 visits in July • Goal was 87,000 • Record high for website visitation • Reached 166% of our website visitation goal and 181% of visits in July 2015 4  Social and PR Performance Update • We saw tremendous activity with our blog posts in July with help from paid and social media as well as search engine optimizations • Significant PR coverage included a destination weddings piece in USA Today • Facebook, Instagram and Twitter all outperformed July 2014 5 100 Days of #EmeraldCoasting RECAP 6  100 #EmeraldCoasting Spotlights • Featured 100 ways to go #EmeraldCoasting in Destin, Ft. Walton Beach and Okaloosa Island Live Events – The Heart of Tourism Award To build a community of contributing partners, the Emerald Coast launched the Heart of Tourism Award to show that #EmeraldCoasting starts with our local business partners. Live Events – 100th Birthday Celebration Okaloosa County’s 100th anniversary was the foundation for the campaign. Showing the destination’s 100 years of fishing, tourism, beach weddings and family fun gave context to the 100 days and a chance for local partners to get involved.  Strong Network of Contributing Partners • Two Guest bloggers • Three Instagram takeovers • Numerous local partners utilized content and reposted 2015 Chicago Takeover 11 Chicago Takeover – Specials Needed! • Wave I, October - December: • Transit advertising • Landing page • E-mail program • Wave II, November – December • Movie theatre advertising • Exclusive partner specials needed by October 1 • Valid October 1, 2015 – February 29, 2016 12 EmeraldCoasting.com • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event 13 Current Campaigns 14 Christmas Campaign • August – November • Campaign: • Online • Print • Social www.AVeryEmeraldChristmas.com Snowbird Campaign • August – November • Campaign: • Online • Print • Social Upcoming Initiatives 17 Upcoming Initiatives Atlanta Braves Partnership • October 2 game • Qualified meeting planners and families invited • Partnering with Aramark Gulf-to-Table Campaign • Begin development in October Campaign Refresh • Photography shoot in October 18 Thank You 19