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Okaloosa County BOCC — April 24, 2014 — VII.b. SMP Revision — reading text
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$300
Atlanta, GA MPI/GSAE Corporate Meetings $600
Jackson, MS n/a Corporate/Association Planners $700
Montgomery, AL ACAE Association Planners $300
Tallahassee FL
Tallahassee, TSAE Govt/Corp/Assn Planners $300
Transportation/Lodging/Meals* $3500*
$6,300
TRADE SHOWS & SALES TRIPS Budget
Promotional Items $8200
Collateral $5000
$13,200
*not accounted for in a ‐548xxx promotions account
TDC 4/24/14 BCC 5/6/14 (anticipated)
18
Events Team Marketing Plan
Market Budget
Exhibition Pad Grand Opening/Familiarization Tour Local & Out of Area Clients $77100
Exhibition Pad Branding/Integrated Collateral ECCC Clients $15000
Exhibition Pad Familiarization Tours Existing Clients $5000
Exhibition Pad Familiarization Tours Potential Clients $5000
Todd Oliver Show Leisure $1600
$103,700
LOGO’D ITEMS FOR CLIENTS Budget
Gift Items (e.g. hat, cup, lip balm, towel, etc) $5000
Stationary Sets $650
Golf Sets $1800
$7,450
TDC 4/24/14 BCC 5/6/14 (anticipated)
19
Film Commission Marketing Plan
Location Budget
Film Commissioner Salary $38000
Rally in Tally (March) Tallahassee, FL $0
Tribeca Film Festival (April) New York, NY $2000
Producers Guild Conference (June) Los Angeles, CA $3000
Indie Slate Sundance Promotional Ad $1000
Website Hosting & SEO (filmemeraldcoast.fl) $4068
Postage/Freight* $532*
Transportation/Lodging/Meals* $16400*
Location Photo Gallery Platform* $900*
Film Florida Membership* $600*
$66,500
*not accounted for in a ‐548xxx promotions account
TDC 4/24/14 BCC 5/6/14 (anticipated)
20
Local Event Participation
LOCAL EVENTS Market Budget
Okaloosa Island Mardi Gras Leisure $1000
Sock Hop Snowbirds $2000
Winter Guest Fest Snowbirds $500
Destin Snowbird Welcome Snowbirds $100
Fort Walton Snowbird Welcome Snowbirds $100
Burning Up the Beaches 2013* Niche – Car Enthusiasts $7500
Burning Up the Beaches 2014*
2014 Niche – Car Enthusiasts $7500
$18,700
*Prior Director initiative pending resolution
TDC 4/24/14 BCC 5/6/14 (anticipated)
21
Other Marketing Activities
Market Current Budget New Budget
Airport Displays Groups/Meetings/Conventions $4100 $4100
Destin Chamber of Commerce Directory Groups/Meetings/Conventions $1000 $1000
FWB Chamber of Commerce Directory Groups/Meetings/Conventions $1000 $1000
emeraldcoastfl.com Leisure $6660 $6660
emeraldcoastconventioncenter.com Groups/Meetings/Conventions $1500 $1500
myemeraldcoastevent.com
ECCC website enhancements Groups/Meetings/Conventions $50000 $50000
Communications (e.g. newsletters, press releases) Various $6000 $6000
Environmental Council Beach Cleanups $9000 $9000
GeoCaching Leisure $10000 $10000
EcoTourism Leisure $10000 $10000
Promotional Items Leisure $10000 $10000
Social Media Content Development Leisure $10000 $10000
Entertainment Expenses/Meals for Meetings Tourism Industry Professionals $2600 $2600
Last Minute Deals Promotional Reserve Various $131,248 ‐
$253,108 $121,860
TDC 4/24/14 BCC 5/6/14 (anticipated)
22