Okaloosa County BOCC — April 24, 2014 — VII.b. SMP Revision — reading text

$28,583 $28,583 Posts Run of Site Banners, CanadianTraveller.net $8,700 $8,700 Newsletter, Social Media Mind Ad Server Ad Serving Fees $10,855 $10,855 FP ad, online banners, Collinson Media $0 $24,999 winter event listing PBS, Family Travel Show 30 minute show exclusive $0 $30,000 Fall (task orders approved prior to 10/1/13) $93,657 $185,273 Christmas (task orders approved prior to 10/1/13) $0 $163,131 Pass Through (Aviation, Powerboat) $24,000 $24,000 2014 Media Planning & Purchasing $101,120 $101,085 Contingency $61,797 $0 Total $1,194,800 $1,371,629 TDC 4/24/14 BCC 5/6/14 (anticipated) 6  C O Summary Co‐Op S M k t Market O Opportunity t it Original O i i l Revised R i d Budget Budget Canadian Traveler FP, ad in Visit Florida’s Canadian Guide $4,976 $4,976 Canadian Traveler FP ad in Visit Florida’s Spring Issue FP, $4 976 $4,976 $4 976 $4,976 Southwest Airlines FP Ad, August $0 $15,000 All Others Various $275,048 $0 Total $285 000 $285,000 $24 952 $24,952 TDC 4/24/14 BCC 5/6/14 (anticipated) 7  Meetings/Conventions Summary Vendor Opportunity Original Budget Revised Budget SGMP HP4C ad in Annual Show Guide – March $2,000 $2,000 Bonus FP4C ad in November and 100 hours Meetings Focus $6,500 $6,500 for Lead Generation Program Custom package: k Print, i Online, li E‐blasts, bl Plan Your Meetings $5,000 $5,000 Events, 80 hours for Lead Generation Collinson Media Print, Online, E‐blasts and Lead Generation $17,450 $17,450 HP4C ad in Sep/Oct “Florida/The South Prevue Central Meeting”, online, E‐blasts, online $3,865 $3,865 Q&A interview Group Travel Family FP4C ad in Nov/Dec and custom package: $8,500 $8,500 P i Online, Print, O li E‐blasts E bl TDC 4/24/14 BCC 5/6/14 (anticipated) 8  Meetings/Conventions Summary Vendor Opportunity Original Budget Revised Budget GaMPI Workshop p Educational Workshop p Sponsorship p p $2,750 $ , $5,500 $ , CVENT 2 Diamond Listing and Suggested Ad Test $5,802 $5,802 Google Text Ads Targeted to Relevant Search Queries $13,206 $13,206 Media Mind Ad serving fees $0 $500 Conventions South HP ad $0 $2,278 CMCA QP, newsletters (4x) $0 $800 SMERF E‐blast, newsletter and banner ad $0 $3,450 GSAE Banner ads $0 $2,025 Small Market Meetings 1/3 page print ads, e‐newsletter $0 $895 Convention Center Development of creative needs $0 $9,200 Creative Ads Contingency 2‐page, 4C spread – Jan issue $35,000 $0 Total $100,073 $86,971 TDC 4/24/14 BCC 5/6/14 (anticipated) 9  Groups Summary Vendor Opportunity Original Budget Revised Budget HP4C ad in Southern Destination Atlanta Weddings $3,339 $3,339 Weddings ‐ February HP4C ad in Winter and Fall Birmingham Weddings $2,336 $2,336 Weddings & Destinations 12‐month digital package with The Knot $8 520 $8,520 $8 520 $8,520 access to direct mail list and e‐blast Southern Bride HP4C ad in Winter/Spring edition $1,850 $1,850 HP4C ad in Visit Florida’s Jan/Feb Annual Worldwide Guide and Destination Weddings & May/June in Destination Weddings $11,270 $11,270 Honeymoons & Honeymoons. Includes 12 month online presence, including ee‐newsletter newsletter & weekly leads Revised from inclusion in show Dallas Bridal Show bags: business card & brochure to $500 $500 an E‐blast TDC 4/24/14 BCC 5/6/14 (anticipated) 10  Groups Summary Vendor Opportunity pp y Original g Revised Budget g Budget FP4C ad in Directory and QP4C ad in Spring Alabama Motorcoach $800 $800 Newsletter Fl id Motorcoach Florida M t h FP4C ad d in i Directory Di t $1 500 $1,500 $0 Enhanced Display Listing in 2014 American Bus Association Motorcoach Marketer and 4 months of $2,446 $0 digital banners on buses.org 1/3P4C ad in February edition and Reunions Military Reunions Workbook in August. Print & Online Annual $3,220 $3,220 Listing for 12 months HP4C ad in January Planning Guide and 6 Religious Travel Directory $4,395 $4,395 months h off d digitall b banners HP4C ad in September planning Guide – Sports Planning Guide available in print and online. Inclusion in e‐ $3,400 $0 newsletter to 8,800 sports events planners Sports Events Media Group Customized digital package in development $4,000 $3,525 HP4C ad in Visit Florida March. Includes Convene bonus distribution at ASAE & DMAI $4,500 $0 conferences 12 Month Digital banner on GSAE‐TV Home GSAE $4,050 $2,025 Page (1 of only 5 pages) – links back to site TDC 4/24/14 BCC 5/6/14 (anticipated) 11  Groups Summary Vendor Opportunity Original Revised Budget