Okaloosa County BOCC — October 4, 2013 — Radio and Digital Outdoor Media Pass Through Costs — reading text

Okaloosa TDD BP Print & Radio Media Pass Through Costs 1 BACKGROUND & PROJECT ASSIGNMENT Okaloosa County, through Okaloosa County Tourist Development Department (hereafter referred to as “Client”) has asked Peter Mayer (hereafter referred to as “Agency”) to develop a new project – a series of radio ads and digital outdoor boards. The project, which will run from October 2013 through September 2014, will consist of paid media, as well as advertising tactics to support it. This task order reflects the Paid Media hard (pass through) costs for the campaign as noted on page 17 of the contract. Agency fees for Media planning and purchasing for the campaign as well as production to support it have been provided in a supplemental Task Orders for Client review and approval. The County approved the Strategic Marketing Plan on November 5, 2013, which included a line item for “Leisure Media” in the amount of $1,194,800. The following Task Orders fall within the “Leisure Media” line item: Previously Approved *Task Order 59, Fall Campaign Media Pass Through, Task Order 71, Additional Fall Media Pass Through Costs, Task Order 75, Emerald Christmas Campaign Media Pass Through Costs $160,474.00 *Task Order 64, Fall Campaign Aviation Marketing Pass Through Costs $16,500.00 Task Order 68, Fall Campaign Coastal Living Media Pass Through Cost $23,175.00 *Task Order 72, Powerboat Media Pass Through Costs $7,500.00 *Task Order 76, 2014 Media Planning $8,970.00 Task Order 82, Visit Florida Magazine Pass Through $15,995.00 Task Order 88, Co-op, Groups/Conventions/Meetings Media Planning & Purchasing $41,400.00 Task Order 93, Christmas Campaign Satellite Radio $21,930.00 Task Order 94, Emerald Christmas Campaign Digital Outdoor Media Pass Through Costs $20,000.00 Task Order 97, 2014 Media Purchasing $28,750.00 Task Order 98, 2014/2015 Media Planning $21,965.00 Pending Approval Task Order 113, Strategic Marketing Plan, Print Media Pass Through Costs $533,197.00 Task Order 114, Strategic Marketing Plan, Radio and Digital Outdoor Media Pass Through Costs $50,895.00 Task Order 115, Strategic Marketing Plan Online Media Pass Through Costs $244,049.00 $1,194,800.00 *Task Orders were approved in the prior fiscal year and this is the amount remaining to be allocated for 2013/2014 Strategic Leisure Marketing ACTIVITIES & DELIVERABLES 1. Fulfillment of a Client approved Media Plan/Recommendations, which includes: • Digital Outdoor, 3 metro markets • Satellite Radio, :30 spots to run nationally from January – September Peter Mayer Okaloosa TDD-- Page 3 Confidential 1111242v2