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Okaloosa County BOCC — January 30, 2014 — VI.d. TDC Presentation Final — reading text
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A Very Emerald Christmas
Media
Regional Magazines
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Digital Outdoor
• Atlanta
• Nashville
• Birmingham
National Satellite Radio
• Aired 10/21 – 11/24/13
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Southern Living
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Trip Advisor
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Visit Florida
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A Very Emerald Christmas
Public Relations
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Public Relations
• TV Morning Shows
• Panama City
• Tallahassee
• Birmingham
• Mobile
• Dallas
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WCTV, Tallahassee
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A Very Emerald Christmas
Social Media
Subhead
WE REACHED
959K USERS
WITH EMERALD COAST
FACEBOOK CONTENT
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Subhead
72K USERS
SHARED, COMMENTED, LIKED
AND CLICKED ON FACEBOOK
CONTENT
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Subhead
FACEBOOK USERS ENGAGED
AT A GREATER RATE
THAN ANY OTHER MONTH IN 2013
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Subhead
Greeting Card Style Posts
• 54.7K: Viewed
• 18.3K: Shared, Commented, Liked
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Subhead
Beach Pictures
• 34.6K: Viewed
• 2.7K: Shared, Commented, Liked
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Subhead
Pinterest
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Subhead
Twitter
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A Very Emerald Christmas
Landing Page
Subhead
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2014
Advertising Update
National Cable
• Destination America
• Weather Channel
• Travel Channel
• WE TV
National Satellite Radio
• :30 second placements
Leisure Print
• Southern Living
• Bon Appetit
• Travel & Leisure
• Food & Wine
• Canadian Traveller
• Crossings
• Toronto Life
Leisure Digital
Groups
THANK YOU