Okaloosa County BOCC — January 30, 2014 — reading text

surfaced by our community, travelers can discover wonderful accommodations, attractions and restaurants in all of these award- And with spectacular sugar-white sand beaches, emerald-green Gulf waters and an abundance of activities, for nearly every traveler. and water sports to golf and numerous other family- businesses or dining on fresh Gulf seafood at great local restaurants, a Destin vacation is one that will create lasting memories and have you wanting to return again and again. We encourage travelers to come experience what TripAdvisor users have discovered. For more information on visiting the Emerald Coast beaches of Destin, Ft. Walton Beach, and Okaloosa Island throughout the year, visit, www.EmeraldCoastFL.com or call 1-800-322-3319. ### Packet Pg. 35  6.d Tourist Development Council Meeting: 01/30/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2461) DOC ID: 2461 Agency Update Updated: 1/28/2014 11:53 AM by Aida Wilkinson Page 1 Packet Pg. 36  6.d.a Packet Pg. 37 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  Media A Very Emerald Christmas 6.d.a Packet Pg. 38 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  Regional Magazines ©2014 3 6.d.a Packet Pg. 39 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  6.d.a Attachment: VI.d. TDC Presentation Final (2461 : Agency Update) Digital Outdoor • Atlanta • Nashville • Birmingham National Satellite Radio • Aired 10/21 – 11/24/13 ©2014 4 Packet Pg. 40  Southern Living ©2014 5 6.d.a Packet Pg. 41 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  Trip Advisor ©2014 6 6.d.a Packet Pg. 42 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  Visit Florida ©2014 7 6.d.a Packet Pg. 43 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  A Very Emerald Christmas Public Relations 6.d.a Packet Pg. 44 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  ©2014 9 6.d.a Packet Pg. 45 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  ©2014 10 6.d.a Packet Pg. 46 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  ©2014 11 6.d.a Packet Pg. 47 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  ©2014 12 6.d.a Packet Pg. 48 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  ©2014 13 6.d.a Packet Pg. 49 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  6.d.a Public Relations Attachment: VI.d. TDC Presentation Final (2461 : Agency Update) • TV Morning Shows • Panama City • Tallahassee • Birmingham • Mobile • Dallas ©2014 14 Packet Pg. 50  WCTV, Tallahassee ©2014 15 6.d.a Packet Pg. 51 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  A Very Emerald Christmas Social Media 6.d.a Packet Pg. 52 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  6.d.a Subhead Attachment: VI.d. TDC Presentation Final (2461 : Agency Update) WE REACHED 959K USERS WITH EMERALD COAST FACEBOOK CONTENT ©2014 17 Packet Pg. 53  6.d.a Subhead Attachment: VI.d. TDC Presentation Final (2461 : Agency Update) 72K USERS SHARED, COMMENTED, LIKED AND CLICKED ON FACEBOOK CONTENT ©2014 18 Packet Pg. 54  6.d.a Subhead Attachment: VI.d. TDC Presentation Final (2461 : Agency Update) FACEBOOK USERS ENGAGED AT A GREATER RATE THAN ANY OTHER MONTH IN 2013 ©2014 19 Packet Pg. 55  6.d.a Subhead Greeting Card Style Posts Attachment: VI.d. TDC Presentation Final (2461 : Agency Update) • 54.7K: Viewed • 18.3K: Shared, Commented, Liked ©2014 20 Packet Pg. 56  6.d.a Subhead Beach Pictures Attachment: VI.d. TDC Presentation Final (2461 : Agency Update) • 34.6K: Viewed • 2.7K: Shared, Commented, Liked ©2014 21 Packet Pg. 57  Subhead Pinterest ©2014 22 6.d.a Packet Pg. 58 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  Twitter Subhead ©2014 23 6.d.a Packet Pg. 59 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  A Very Emerald Christmas Landing Page 6.d.a Packet Pg. 60 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  Subhead ©2014 25 6.d.a Packet Pg. 61 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  2014 Advertising Update 6.d.a Packet Pg. 62 Attachment: VI.d. TDC Presentation Final (2461 : Agency Update)  6.d.a National Cable Attachment: VI.d. TDC Presentation Final (2461 : Agency Update) • Destination America • Weather Channel • Travel Channel • WE TV Packet Pg. 63  6.d.a National Satellite Radio Attachment: VI.d. TDC Presentation Final (2461 : Agency Update) • :30 second placements Packet Pg. 64  6.d.a Leisure Print Attachment: VI.d. TDC Presentation Final (2461 : Agency Update) • Southern Living • Bon Appetit • Travel & Leisure • Food & Wine •