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Okaloosa County BOCC — January 30, 2014 — reading text
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the SMP, and is the
mechanism for actually authorizing individual promotional expenses/activities. To date, task orders in the
amount of $1.9M have been issued to the ad agency and $88K has actually been paid to date. Another
$241K in payments is pending here in January for October activities, primarily related to the fall and
christmas campaigns.
Co-Op Opportunities are being reevaluated. Additional opportunities are being designed for partner
review, and some of the funding is being reallocated to other marketing plan components to make a
larger promotional impact for our area. To date, $32K has been reallocated from co-op to leisure.
BP SPEND PLAN $957,471
The FY 2014 BP Spend Plan was approved by the Board of County Commissioners in November 2013.
Task orders have been issued for all recovered funds and $50K has actually been paid to date. All funds
must be expended no later than March 31, 2014.
January 28, 2014 Tourist Development Department, Okaloosa County, FL
5 of 5 Packet Pg. 27
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Tourist Development Council Meeting: 01/30/14 02:00 PM
1540 Miracle Strip Parkway Department: Tourist Development Council
Fort Walton Beach, FL 32548 Category: Report
Prepared By: Aida Wilkinson
SCHEDULED Initiator: Aida Wilkinson
Sponsors:
TDC ITEM (ID # 2458) DOC ID: 2458
Special Event & Sponsorship Funding
Updated: 1/28/2014 11:30 AM by Aida Wilkinson Page 1
Packet Pg. 28
Special Event Funding
FY 2014 Summary
Date
Out of Total Approved Post Event Actual
Event Town Lodging Nights per Room Application Amount TDD Date TDD Amount Date Invoice Payment Report Room
Event and Contact Information Dates Visitors Rooms Visitor Nights Submitted Requested Approved Approved PO Number Approved Amount Received Nights
65th Annual Destin Fishing Rodeo 10/1/13 to 16,450 501 6 2,899 4/30/13 $ 20,000.00 6/21/13 $ 20,000.00 21301624 8/1/13 $ 20,000.00
Helen Donaldson 10/31/13
Destin Fishing Rodeo Inc
Emerald Coast Fall Classic 10/2/13 to 1,290 323 5 1,680 7/24/13 $ 8,277.69 7/26/13 $ 8,277.69 21301835 10/24/14 $ 8,277.69 10/10/13 2,400
Mike Minich 10/6/13 on time over
Southern Events Management, Inc.
1 Destin Seafood Festival 10/4/13 to 25,000 800 3 2,400 3/21/13 $ 29,066.00 8/2/13 $ 19,166.00 21301928
Mile Eller 10/6/13
Destin Charter Boat Association
Florida State HOG Rally 10/21/13 to 2,500 1,000 4 4,625 10/22/13 $ 35,000.00 11/6/13 $ 30,000.00 21301626 7/25/13 $ 16,000.00 3,141
Bruce Fuller 10/26/13 10/18/13 $ 9,000.00 under
Florida State HOG Rally Inc
Festival of the Arts 10/26/13 to 730 185 3 555 6/28/13 $ 4,950.00 8/8/13 $ 4,950.00 21301927 1/14/14 $ 4,936.00 11/25/13 354
Marcia Hull 10/27/13 on time under
Mattie Kelly Arts Foundation
1 Emerald Coast Golf Tour Fall Champs 11/20/13 to 600 150 4 600 9/17/13 $ 8,125.00 9/30/13 $ 6,000.00 21400077
Geno Celano 11/25/13
Emerald Coast Golf Tour
2 Round the Bay Relay & Ultra 12/28/13 to 100 30 2 60 10/22/13 $ 2,095.00 10/28/13 $ 600.00 21400225
Dennis Samac 12/28/13
Northwest Florida Track Club
A Collection of Black American Music 2/3/14 to TBD TBD 2 TBD 5/22/13 $ 10,000.00
Marlayna Goosby 2/9/14
Emerald Coast Performing Arts Alliance
Emerald Coast Sports Camp 3/29/14 to 2,150 538 6 3,228 9/4/13 $ 20,000.00 9/19/13 $ 20,000.00 21400003
Greg Conant 4/12/14
Emerald Coast Sports Camp Inc
Emerald Coast Volleyball Week-Spring 4/23/14 to 2,088 522 5 2,714 10/22/13 $ 19,904.69 10/28/13 $ 19,904.69 21400224
Mike Minich 4/27/14
Southern Events Management, Inc.
Burning Up the Beaches 5/1/14 to 750 330 4 1,155 9/6/13 $ 20,000.00 9/19/13 $ 9,000.00 21400002
LA Woodall 5/4/14
Horizons of Okaloosa County
Total Approved $ 137,898.38 Total Paid $ 58,213.69
Notes:
1) Documentation under review for payment
2) Documentation not yet received
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\\TDCSV1\TDCMedia\Special Events\SPECIAL EVENTS AND SPONSORSHIPS 2014\2014 Funding Summary.xlsx 1/23/2014 12:36 PM
Attachment: IV.c. Special Event Funding (2458 : Special Event & Sponsorship Funding)
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Tourist Development Council Meeting: 01/30/14 02:00 PM
1540 Miracle Strip Parkway Department: Tourist Development Council
Fort Walton Beach, FL 32548 Category: Information
Prepared By: Aida Wilkinson
SCHEDULED Initiator: Aida Wilkinson
Sponsors:
TDC ITEM (ID # 2460) DOC ID: 2460
2013 Readers' Choice & Travelers' Choice
Updated: 1/28/2014 11:49 AM by Aida Wilkinson Page 1
Packet Pg. 30
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Attachment: VI.a. 2013 Readers' Choice (2460 : 2013 Readers' Choice & Travelers' Choice)
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Attachment: VI.a. 2013 Readers' Choice (2460 : 2013 Readers' Choice & Travelers' Choice)
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Attachment: VI.a. 2013 Readers' Choice (2460 : 2013 Readers' Choice & Travelers' Choice)
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Attachment: VI.a. 2013 Readers' Choice (2460 : 2013 Readers' Choice & Travelers' Choice)
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FOR IMMEDIATE RELEASE
Attachment: VI.a. 2013 Readers' Choice (2460 : 2013 Readers' Choice & Travelers' Choice)
CONTACT: Larry Lovell
Peter Mayer Public Relations
PR Management Supervisor
lovelll@peteramayer.com
TripAdvisor names Destin to national top 10 list
Florida Panhandle beach city named third for Destinations on the Rise in the U.S.
DESTIN, Fla. (January 6, 2014) Leading travel website TripAdvisor named Destin, Fla., to its 2013 annual
top 10 list of received the greatest
increase in positive traveler feedback and traveler interest from the s customers.
TripAdvisor is the dominant source of travel information on the Internet director of the
Emerald Coast Tourist Development Department.
and the Emerald Coast is fantastic. We agree Destin is the destination of choice for travelers visiting our special
Destin ranked third in the country after Kailua-Kona, Hawaii, and Anchorage, Alaska, and is the only
destination in the Southeastern U.S. to be recognized by TripAdvisor in the annual poll.
ir 2014 travel planning, TripAdvisor travelers have helped us put a
m and off-the-beaten-path spots
