Okaloosa County BOCC — January 30, 2014 — reading text

website, social media and radio spots as well as paraphernalia and special events. Ms. Clarke shared good news. The Doolittle Raiders coverage garnered two awards for Peter Mayer from the prestigious Hospitality Sales and Marketing Association International. They won both a Bronze and Gold award. This places them in the next level of competition for the Platinum Award. The team is now working with Dr. Bryan Harris at UWF Haas. Emerald Coast demographics surveys and research should begin in mid-January. This will help the firm, TDC Council, TDD Department and local stakeholders better understand where the best returns on investment are, how the industry is growing and where opportunities are available. Okaloosa County Tourist Development Department Page 3 of 5 Packet Pg. 5  2.a Two 2014 Visitors Guide production and printing bids were received already and Peter Mayer is waiting on the last bid, which should be in this week. Discussions on which Minutes Acceptance: Minutes of Dec 12, 2013 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale vendor to choose will begin next week. Mr. Rice exclaimed he was delighted to hear an advertisement on Sirius Radio for the area and complimented the agency. VII. New Business (Dale Peterson – Chairman) Introduction of Ed Schroeder, New Tourist Development Department Director (Rick Owen) Mr. Peterson introduced Mr. Schroeder, the new Tourist Development Department Director. Mr. Schroeder has many years in the industry, many awards, military experience and is a University of Georgia graduate. VIII. Schedule Quarterly TDC Meeting Thursday, January 30, 2014, 2:00 p.m., Emerald Coast Convention Center Next Meeting to Be Held January 30, 2014, 2:00 p.m., at the Emerald Coast Convention Center. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Gossom AYES: Empson, Guidry, Rigdon, Windes, Peterson The following meeting tentatively set for Thursday, February 27, 2014, 2:00 p.m., Emerald Coast Convention Center IX. Public Comment (3 minutes each) No public comment. Mayor Sam Seevers from the City of Destin was recognized for her efforts resulting in great cost savings to the City. Mr. Guidry queried Commissioner Windes about the contract for beach cleaning. Commissioner Windes shared the contract should be cleared up by February 2014 for rebid. Public Works’ Parks Department is currently renting beach cleaning equipment and cleaning the beaches. Okaloosa County Tourist Development Department Page 4 of 5 Packet Pg. 6  2.a X. Adjourn Mr. Peterson adjourned the meeting at 2:54 p.m. Minutes Acceptance: Minutes of Dec 12, 2013 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Motion to Adjourn December 12, 2013 TDC meeting RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Rigdon AYES: Empson, Guidry, Gossom, Windes, Peterson APPROVED: APPROVED: By: By: Name: Dale E. Peterson Name: Ed Schroeder Title: Chairman Title: Director, Tourist Development Dept. Date: Date: Okaloosa County Tourist Development Department Page 5 of 5 Packet Pg. 7  3.a Tourist Development Council Meeting: 01/30/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2455) DOC ID: 2455 December Month End Lodging Reports Updated: 1/28/2014 11:12 AM by Aida Wilkinson Page 1 Packet Pg. 8  ADR 2004 2013 Emerald Coast Lodging Average Annual Daily Lodging Rate 2004 2013 $150 $130 $117 48 $117.48 $119.87 $ $122 13 $122.13 $117.40 $113.04 $106.63 $109.91$106.15 $110 $97.00 $89 62 $89.62 $90 $70 $50 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Smith Travel Research, Inc. Republication or Other Re Use of this Data without the express written permission of STR is strictly prohibited. 3.a.a Packet Pg. 9 Attachment: III.a. (2455 : December Month End Lodging Reports)  AVERAGE DAILY RATE Room revenue divided by rooms sold, displayed as the average rental rate for a single room. $250.00 Emerald Coast Average Daily Lodging Rate $230.00 $210 $210.00 00 $189.08 $ $178.07 $190.00 $170.00 $145.91 $142.25 $150.00 $129.99 $133.54 $130.00 $115.38 $107.60 $110.00 $86.35 $77.21 $80.89 $79.34 $90.00 $70.00 $50.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $71.93 $77.30 $110.14 $120.62 $128.40 $157.45 $147.47 $113.41 $102.78 $93.78 $77.43 $73.12 2011 $72.53 $75.67 $113.41 $124.73 $133.68 $163.26 $171.81 $128.14 $108.94 $102.81 $82.93 $78.59 2012 $74.09 $78.97 $122.63 $134.92 $144.46 $175.64 $182.75 $139.44 $112.62 $107.88 $84.78 $80.21 2013 $$77.21 $80.89 $ $129.99 $$133.54 $ $ $145.91 $$178.07 $ $189.08 $$142.25 $ $115.38 $$107.60 $$86.35 $$79.34 Source: Smith Travel Research, Inc. Republication or Other Re Use of this Data without the express written permission of STR is strictly prohibited. 3.a.a Packet Pg. 10 Attachment: III.a. (2455 : December Month End Lodging Reports)  OCCUPANCY Occupancy is a percentage of rooms occupied. Emerald Coast Lodging Occupancy 100% January December 81.31% 84.02% 90% 80% 68.81% 70% 64.25% 63.66% 61.50% 55.65% 60%