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Okaloosa County BOCC — January 22, 2015 — II.k. ECCC Sales Marketing Reports Nov-Dec — reading text
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Sales Marketing Report
November 1, 2014 - November 30, 2014
April Sarver, Sales Marketing Coordinator
PROPOSALS ISSUED
Number
ECCC Projected Comments Aramark
Company Event Dates Accom Req of
Revenue New/Repeat F&B Value
Attendees
October 12-14,
CDC TB Meeting 2015 $ 6,340.00 New Y $15,000.00 150
Histocompatibility
AFDT Course March 20-23, 2015 $ 3,777.50 New Y $8,000.00 80
Total ECCC Projected Revenue $ 10,117.50
Leads Generated to Partners
Company Event Total Room Nights
CDC TB Meeting 500
AFDT Histocompatibility 153
Total Room Nights 653
Site Inspections Tours Provided
Company/person Event
1
Sales Marketing Report
November 1, 2014 - November 30, 2014
April Sarver, Sales Marketing Coordinator
Leads *reactive
Company/Person Event Source Action Outcome
Date Not
Corey Performance Web Emailed available
K Rithika Event Visit Florida Emailed no response
Deanna / Childcare Chose a paint
Network Holiday Party Phone Spoke and Emailed party
Karen / Nav HS Band Boosters Web Emailed Considering
Lisa Greater Peace Church Christmas Banquet Web Emailed and Spoke Contract
11 Meeting Planners Various Xsite Face to face, email, cc 2 proposals
Kimberly Dawson Sister's Wedding Web Emailed & Spoke Considering
Commitment
Dallass Ceremony Web Emailed Considering
Jamese James Conference web Emailed Pricing out
Kathy Foster Banquet/Conference Web Emailed Considering
K. Simpson Reception Phone Emailed & Spoke Considering
Prospects *proactive
Company/Person Event Source Action Outcome
Susan Rodriguez City of Plano SDR Emailed Set follow up
Xsite Leads x 11 Various Xsite Constant Contact Set follow up
2
Sales Marketing Report
November 1, 2014 - November 30, 2014
April Sarver, Sales Marketing Coordinator
Contracts Issued
ECCC Projected Comments Aramark F&B Number of
Company Event Dates
Revenue New/Repeat Value Attendees
Air Commando Reunion Banquet 10/10/2015 $6,161.00 Repeat $25,000.00 700
Jackson Hewitt Preseason Meeting 1/3/2015 $385.00 Repeat $680.00 80
Crestview HS Prom 5/30/2015 $1,530.00 Repeat $6,000.00 600
Greater Peach Church Christmas Banquet 12/13/2015 $175.00 New $1,500.00 60
Tropical Smoothie Roadshow 7/27/2015 $760.00 Repeat $2,000.00 80
Total ECCC Revenue Projected $9,011.00 F&B Total $35,180.00
Lost/Denied Business
ECCC Projected Number of
Company Event Dates Comments
Revenue Attendees
Went to
Seacrest due to
Powerhouse Ministries Convention January8-9, 2015 $7,705.00 pricing 1000
Other priorities
taking
Gulf Coast Wedding Expo Expo 3/15/2015 $1,173.00 presidence 350
Total ECCC Revenue Lost $8,878.00
Marketing / Public Relations / Tradeshows 5. Attended FWB Chamber FF Breakfast
1. Sent Constant Contact Newsletter 6. Attended and Participated in Destin Sponsor Luncheon
2. Sales/Marketing Meeting 7. Tradeshow Re-think
3. Facebook and Twitter Posts 8. Finished Sales Goal Draft
4. Attended/Participated Xsite
3
Sales Marketing Report
November 2014
Tisha Maraj CMP, Sales Marketing Manager
PROPOSALS & Letters of Intent ISSUED
Number
ECCC Projected Comments Aramark F&B
Company Event Dates Accom Req of
Revenue New/Repeat Value
Attendees
SHRM Meeting TBD $300.00 Repeat No $800.00 30
Total ECCC Projected Revenue $300.00 $800.00
Leads Generated to Partners
Company Event Total Room Nights
Total Room Nights
Sales Marketing Report
November 2014
Tisha Maraj CMP, Sales Marketing Manager
Site Inspections Tours Provided
Company/person Event
Christine De Graan Destination Wedding
Kathy Foster Banquet
Ernest Lee Concert
Leads - Reactive
Company/Person Event Action Outcome
Phone call,
SHRM Meeting proposal Still Working it
Ashley Mixson Meeting Phone call Contract
Michele Sewall Holiday Party Phone/email Still Working it
Sameual Bridges Holiday Party phone/email Still Working it
Neely Calhoun Awards Ceremony Phone/email working on dates
Robin Cates Convention Phone/email working on event
Ernest Lee Concert site visit working on event plans
Leads - Proactive
Company/Person Event Action Outcome
SMMC Leads
Prospecting calls for our Bham Show Set sales appts Appts made
Sales Marketing Report
November 2014
Tisha Maraj CMP, Sales Marketing Manager
PYM Houston Live (45 PlannConstant contact 9 opens to pursue
Contracts Issued
ECCC Projected Comments Aramark Number of
Company Event Dates
Revenue New/Repeat F&B Value Attendees
ADS Tradeshow 3/10-11/2015 $6,000.00 Repeat $500.00 200
American Promotional
Events Training 5/30/2015 $800.00 Repeat $500.00 60
Total ECCC Revenue Projected $6,800.00 F&B Total $1,000.00
Sales Marketing Report
November 2014
Tisha Maraj CMP, Sales Marketing Manager
Lost/Denied Business
ECCC Projected Number of
Company Event Dates Comments
Revenue Attendees
Catering prices
Delta Sigma Theta Banquet 4/4/2015 $1,000.00 too high 500
Total ECCC Revenue Lost $1,000.00
Marketing / Public Relations / Tradeshows
Update ad for Military Directory
Peter Mayer Update Calls
Create PYM Eblast
Fort Walton Beach Chamber Tourism Mtg
Birmingham
