Okaloosa County BOCC — March 18, 2014 — 2014-03-18 SMP Resolution

RESOLUTION NO. 2014-__ A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA, ADOPTING THE REVISED AD AGENCY STRATEGIC MARKETING PLAN AND IN-HOUSE STRATEGIC MARKETING PLAN FOR FISCAL YEAR 2013-2014; AND PROVIDING FOR AN EFFECTIVE DATE. WHEREAS, the Tourist Development Operations and Procedures Manual (the “Manual”) requires the adoption of a Tourist Development Strategic Marketing Plan (the “Plan”) as a component of each annual budget submitted by the Tourist Development Department (the “TDD”); and WHEREAS, on November 5, 2013, the Board of County Commissioners (the “Board”) approved the Plan, which set forth the proposed marketing and promotional activities and expenditures to be performed by the TDD’s advertising agency during Fiscal Year 2013-2014 (the “Ad Agency Plan”); and WHEREAS, the Board has determined that, in addition to the Ad Agency Plan, it is also appropriate and beneficial to adopt a separate component of the Plan which sets forth the proposed marketing and promotional activities and expenditures to be performed by TDD staff during Fiscal Year 2013-2014 (the “In-House Plan”); and WHEREAS, the adoption of the revised Ad Agency Plan and In-House Plan to govern all expenditures for marketing and promotion during Fiscal Year 2013-2014 will provide clarity and transparency for the operations of the TDD; and WHEREAS, the Tourist Development Council at its February 27, 2014 meeting reviewed the revised Ad Agency Plan and In-House Plan and voted unanimously to recommend approval; and WHEREAS, the Board finds that adopting the revised Ad Agency Plan and In-House Plan, which sets forth the revised marketing and promotional activities and expenditures for Fiscal Year 2013-2014 is in the public interest and is consistent with the requirements of the Manual. NOW THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA, AS FOLLOWS: SECTION 1: RECITALS The recitals set forth above are true and correct and are incorporated into this Resolution. SECTION 2: ADOPTION OF THE TOURIST DEVELOPMENT MARKETING PLANS  A. The Board hereby adopts the attached Ad Agency Plan, which sets forth the revised marketing and promotional activities and expenditures for Fiscal Year 2013-2014 to be performed by the TDD’s advertising agency. B. The revised expenditures provided in the Ad Agency Plan constitute only a general allocation of projected revenues between the general tasks outlined therein and do not constitute the authorization for the expenditure of those funds. All such expenditures must be authorized pursuant to the task order review and approval process adopted by the Board and codified in Section E.600 of the Manual. C. The Board hereby adopts the attached In-House Plan, which sets forth the proposed marketing and promotional activities and expenditures for Fiscal Year 2013-2014 to be performed by TDD staff. D. The proposed expenditures provided in the In-House Plan constitute only a general allocation of projected revenues between the general tasks outlined therein and do not constitute the authorization for the expenditure of those funds. All such expenditures must be authorized pursuant to established County policies as codified in Section D.400 of the Manual. SECTION 3: EFFECTIVE DATE This resolution shall become effective immediately upon adoption by the Board of County Commissioners and shall govern all expenditures for marketing and promotion for Fiscal Year 2013-2014. ADOPTED this _____ day of __________ 2014. BOARD OF COUNTY COMMISSIONERS OKALOOSA COUNTY, FLORIDA By: ________________________________ CHARLES K. WINDES, JR., CHAIRMAN ATTEST: DON W. HOWARD CLERK OF CIRCUIT COURT By: _______________________________ Deputy Clerk