Okaloosa County BOCC — January 8, 2013 — Task Order Approvals 2 14 13 — reading text

TASK ORDER APPROVALS STATUS REPORT (FY 2012-2013) TASK ACTIVITY AMOUNT APPROVAL DATE STATUS AWARDED DELIVERABLES ORDER 1 • Research and $34,114 (D/CA) 1/10/2013 March 27: Peter Mayer • High-level competitive research strategic presentation to TDC Advertising and analysis of peer sites recommendation • Metrics analysis of existing sites concerning • Review of current sitemap and combining of four architecture existing websites • Development of Goals/Objectives into one website for the new site • Overarching strategic recommendations tied into the overall brand Technical Research: Provide Content Management System (CMS) Platform Review and Agency Recommendations • Development of use cases and Quality Assurance test plan • Content Strategy and Planning: • Content audit • Development of content outline for the possible, new site 2 • Capture footage $6,613 (D/P) 1/11/2013 1/14: Aerial Footage Alex Lau • Two days of Aerial Footage during Beach Re- Shot • Video Production nourishment, which began January 24 2/18: On ground images to be taken • Three bids acquired June: Final Aerial shoot to be taken once vegetation is complete 3 • Research and $6,840 (D/P) 1/23/2013 Monthly pass Radian 6 • Monitor conversations on both provide competitive through Cost Client owned pages and outside bids for use of third of their pages party social media • Monitor conversations on both listening tools Client owned pages and outside of their pages • Better understand passive and negative sentiment • Understanding of how key brand influencers impact brand conversations 4 • Develop a new $13,800 (D/P) 1/30/2013 Media has been Peter Mayer • Media Planning and Purchasing: project, a shoulder planned and to be Advertising • Development of Media Mix and season campaign, presented to BCC Strategy for period of March on 2/19. With • Planning and Purchasing for the to May 2013 approval on 2/19, campaign consisting of paid media to begin on • Online Banner Ad Serving and media and 3/19. Tracking advertising tactics • Tracking and Reporting of All Purchased Media 6 Develop a series of new $47,610 (D/CA) 2/6/2013 March 15 Peter Mayer • Design, Development and projects to support Advertising Implementation of Hog Rally various special events. landing page The initial project to be supported is the Hog Rally D - Director P - Purchasing CA - County Administrator BCC - Board