Okaloosa County BOCC — July 21, 2016 — Agenda Packet — reading text

Dunworth)) Generate EARNED MEDIA and create SOCIAL MEDIA AWARENESS AND ENGAGEMENT Promotional travel and entertainment-related expenses for Oct – Dec will be presented as fam tours, road shows, and sales missions are developed. 11 Packet Pg. 75  1.g.a Leisure Campaign Annual Budget: $3,133,000 Media expenses planned for Oct – Dec include: FALL/WINTER Print Digital TV Radio Other Total Leisure $50,550 $113,737 $75,825 $7,582 $20,220 $267,914 Attachment: I. g. FY17 SMP Q1 (5944 : FY17 Q1 SMP (Charlotte Dunworth)) CHRISTMAS Print Digital TV Radio Other Total Leisure $16,850 $37,913 $25,275 $2,527 $1,685 $84,250 SNOWBIRD Print Digital TV Radio Other Total Leisure $40,440 $90,990 $60,660 $6,066 $4,044 $202,200 NON- Print Digital TV Radio Other Total SEASONAL Leisure $16,000 $0 $0 $0 $0 $16,000 Sports $0 $7,500 $0 $0 $35,000 $42,500 Offering media co-ops provides an opportunity to work with industry partners to jointly market the destination. The co-op amount is market-driven and set at $500 per participant per placement for FY 2017 based on participation levels at various price points in the past. 12 Packet Pg. 76  1.g.a Groups & Conventions Campaign Annual Budget: $337,000 Media expenses planned for Oct – Dec include: GROUPS Print Digital TV Radio Other Total Corporate $7,000 $0 $0 $0 $0 $7,000 Attachment: I. g. FY17 SMP Q1 (5944 : FY17 Q1 SMP (Charlotte Dunworth)) Leisure $0 $0 $0 $0 $0 $0 Motorcoach $0 $15,300 $0 $0 $0 $15,300 Religious $0 $0 $0 $0 $0 $0 Weddings $10,000 $10,000 $0 $0 $0 $20,000 MTGS/CONV Print Digital TV Radio Other Total Corporate $17,125 $0 $0 $0 $0 $17,125 Meeting Planner $0 $25,000 $0 $0 $0 $25,000 Religious $0 $0 $0 $0 $0 $0 13 Packet Pg. 77  1.g.a Campaign Production Annual Budget: $500,000 Representative campaign production activities include: • Development of CREATIVE ASSETS that define a campaign (e.g. images, colors, fonts, messaging) Attachment: I. g. FY17 SMP Q1 (5944 : FY17 Q1 SMP (Charlotte Dunworth)) • Production of ADVERTISING RESOURCES (e.g. photoshoot, tv/radio ad) Activities are performed throughout the year as needed. A specific quarterly plan is not suitable. 14 Packet Pg. 78  1.g.a Local Event Marketing Funding Annual Budget: $472,188 The goal of this program is to increase OUT-OF- MARKET AWARENESS and LODGING OCCUPANCY, especially during the non-summer season. Attachment: I. g. FY17 SMP Q1 (5944 : FY17 Q1 SMP (Charlotte Dunworth)) Annual funding is based on event applications received by the deadline, along with a contingency amount for new, previously unfunded events. Applications for Oct – Dec include: Destin Seafood Festival Beachfest International (soccer) Emerald Coast Fall Classic (volleyball) EmeraldCoastCon Destin Soccer Rodeo Emerald Coast Earthquake Fall Rally Destin Fishing Rodeo Sinfonia Annual Gala Emerald Coast Classic (basketball) Go Southern FWBHS Basketball Tournament 15 Packet Pg. 79  1.g.a Partnerships & Listings Annual Budget: $16,705 The visitors center and convention center both have partnerships with VisitFlorida and listings in various publications and directories not tied to a particular marketing campaign. Examples include: Attachment: I. g. FY17 SMP Q1 (5944 : FY17 Q1 SMP (Charlotte Dunworth)) • Welcome Center displays • VisitFlorida DMO Partnership • VisitFlorida Small Business Partnership • Publication & Directory listings Renewals are made throughout the year as needed. A specific quarterly plan is not suitable. 16 Packet Pg. 80  1.g.a Promotional Reserves Annual Budget: $300,000 Appropriated in accordance with County approval authority and with concurrence of the TDC Chairman. A monthly reconciliation of the use of promotional Attachment: I. g. FY17 SMP Q1 (5944 : FY17 Q1 SMP (Charlotte Dunworth)) reserve funds will be provided to the TDC and BCC for informational purposes. Funds are available to take advantage of last- minute, discounted advertising deals and other promotional opportunities not identified in the adopted marketing plan. A specific quarterly plan is not suitable. 17 Packet Pg. 81  1.g.a Allegiant Air Paid Media Services Annual Budget: $1,775,148 A specific quarterly plan is appropriated in accordance with approved media plan and contract terms. Attachment: I. g. FY17 SMP Q1 (5944 : FY17 Q1 SMP (Charlotte Dunworth)) 18 Packet Pg. 82  1.h Tourist Development Council Meeting: 07/21/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5945) DOC ID: 5945 VisaVue Service Agreement (Ed Schroeder) Updated: 7/19/2016 4:01 PM by Aida Wilkinson Page 1 Packet Pg. 83  1.h.a Packet Pg. 84 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder))  1.h.a Packet Pg. 85 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder))  1.h.a Packet Pg. 86 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder))  1.h.a Packet Pg. 87 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder))  1.h.a Packet Pg. 88 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder))  1.h.a Packet Pg. 89 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder))  1.h.a Packet Pg. 90 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder))  1.h.a Packet Pg. 91 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder))  1.h.a Packet Pg. 92 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder))  1.h.a Packet Pg. 93 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder))  1.h.a Packet Pg. 94 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder))  1.h.a Packet Pg. 95 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder))  1.h.a Packet Pg. 96 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder))  1.h.a Packet Pg. 97 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder))  1.h.a Packet Pg. 98 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder))  1.h.a Packet Pg. 99 Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder)) Packet Pg. 100 1.h.a Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder)) Packet Pg. 101 1.h.a Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder)) Packet Pg. 102 1.h.a Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder)) Packet Pg. 103 1.h.a Attachment: I. h. VisaVue (5945 : VisaVue Service Agreement (Ed Schroeder)) Packet Pg. 104