Okaloosa County BOCC — July 21, 2016 — Agenda Packet — reading text

to agenda publication based on discussions with the Clerk’s Office and Council member feedback. She requested Council direction on concurrence of the Council Chairman for the use of promotional reserves. Council consensus was to retain requirement for Chairman concurrence. Discussion ensued regarding the requirement for a lottery system for co-ops. Council consensus was to retain the requirement for a lottery system for co-ops. Motion: To approve Manual revisions RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Foreman AYES: Craul, Gossom, Peterson, Anderson, Matern, Guidry e. ECCC Capital Committee (Ed Schroeder) Mr. Schroeder presented an update of progress of selecting committee members to identify the best choices for the spending of ECCC capital reserves. Discussion ensued regarding the purpose of the committee. Mr. Craul suggested the mission be to get the center to break even or better. To present an ECCC Capital Committee vision, mission, membership, Motion: and schedule at the next meeting. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Craul SECONDER: Foreman AYES: Anderson, Gossom, Peterson, Rice, Matern, Guidry f. Peter Mayer contract extension (Ed Schroeder) Mr. Schroeder presented an update on the Peter Mayer contract extension. Motion: To extend the Peter Mayer Agency contract for one month for website maintenance. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Anderson AYES: Craul, Gossom, Peterson, Foreman, Matern, Guidry Tourist Development Council Page 2 June 23, 2016 Packet Pg. 10  1.c g. Toronto Film Festival Travel Approval (Ed Schroeder) Mr. Schroeder noted travel out of the country requires Board approval, and therefore a TDC recommendation. Motion: To recommend approval to send the Film Commission Liaison to the Toronto Film Festival RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Craul SECONDER: Guidry Minutes Acceptance: Minutes of Jun 23, 2016 2:00 PM (Items for TDC Approval/Recommendation) AYES: Anderson, Gossom, Peterson, Foreman, Matern, Rice h. Choctawhatchee Bay Estuary Resolution (Erika Zambello) Ms. Zambello requested approval of a Resolution supporting the establishment of the Choctawhatchee Bay Estuary Program. Motion: To approve as presented RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Craul SECONDER: Rice AYES: Anderson, Gossom, Peterson, Foreman, Matern, Guidry II. Items for Information Purposes Only – (Speaker) i. Chris Janson Concert Post Event Report (Bill Leaman) Mr. Leaman presented an update regarding the concert. Mr. Craul commented such an event takes lots of advertising which we didn’t do, there was lots of competition for country/western artists during that 2-3 week period, a week night is a tough draw, and consumer mindset of ECCC isn’t a concert venue. Mr. Gossom commented the TDC’s contribution could be discounted facility fees for a public/private partnership. Mr. Guidry pointed out that Sinfonia sold out Kristin Chenoweth. Mayor Anderson inquired how an outside contractor would help. Council consensus was that this was a good learning experience. j. Marketing Update (Ed Schroeder) Mr. Schroeder briefly presented the marketing update. Ms. Matern inquired whether the new marketing director would have input on the hiring process for the other new positions. k. Sales Update (Sherry Rushing & Tisha Maraj) Ms. Rushing and Ms. Maraj presented the sales update. l. Coastal Management Update (Erika Zambello) Ms. Zambello presented the Coastal Management update. III. Items for Information Purposes Only – (No Speaker) m. Smith Travel Research Lodging Reports n. Okaloosa Tax Collector Report o. Expenditure Transaction Report p. Reconciliation of Promotional Reserves q. Film Commission Update r. Visitor Center Top 10 States Tourist Development Council Page 3 June 23, 2016 Packet Pg. 11  1.c IV. Public Comment (3 minutes each) Martin Owen said well done to the TDC for its dog welcoming advertising. He feels the TDC needs to make it a priority as that is a huge market and recommended the County revisit the no dog rule on beaches. Mr. Owen also mentioned the TDC could have offered pre- and post-fam tours for International Pow-Wow held this week in Pensacola since we are the beaches of New Orleans. Mr. Craul commented Hilton requires every brand to set aside 10% of inventory for dog-friendly customers. Empty nesters who have replaced kids with pets travel in the off-season, so beaches could be made dog-friendly only in the off- season. Mr. Schroeder will request staff research the dog friendly issue and bring recommendations to the TDC. Minutes Acceptance: Minutes of Jun 23, 2016 2:00 PM (Items for TDC Approval/Recommendation) V. Next TDC Meeting (Dale Peterson) July 21, 2016 2:00 p.m. Emerald Coast Convention Center (Regular) VI. Adjourn (Dale Peterson) Meeting adjourned at 4:03 PM APPROVED: APPROVED: By: By: Name: Dale E. Peterson Name: Ed Schroeder Title: Chairman Title: Director, Tourist Development Dept. Date: Date: Tourist Development Council Page 4 June 23, 2016 Packet Pg. 12  1.d Tourist Development Council Meeting: 07/21/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5941) DOC ID: 5941 Financial Update (Charlotte Dunworth) Updated: 7/19/2016 3:51 PM by Aida Wilkinson Page 1 Packet Pg. 13  1.d.a Financial Update July 2016 FY 2015-16 AMENDED BUDGET: $51,952,056 Financial data as of 07/14/16 The adopted budget of $45,459,814 has been amended to record a refund of BP funds, FDEP grant for dune walkover construction on Okaloosa Island, FDOT Urban Corridor grant for seasonal bus service to Okaloosa Island and Destin, FWC & NRDA grants for artificial reef construction, and FY15 cash carryforward. REVENUE ANALYSIS Attachment: I. d. Financial Update (5941 : Financial Update (Charlotte Dunworth)) Okaloosa County levies a 5% tourist development tax. Lodging establishments remit bed tax collections to the Tax Collector by the 20th of each month for the preceding month. The Tax Collector reconciles and remits the revenues to the County by the 10th of the following month. Due to the timing of this process, $7.1M in actual revenue represents collections through May. Year-to-date tourist development tax collections are $804K or 12.7% greater than the prior year. July 16, 2016 Packet Tourist Development Department, Okaloosa County, FL Pg. 14 Financial Update – July 2016 1.d.a RevPAR Revenue per available room (RevPAR) is a widely used performance metric in the lodging industry. RevPAR is a measurement for a point in time, so it is most appropriately used when comparing equivalent time periods (e.g. October 2014 to October 2013). RevPar = gross monthly receipts divided by days in month divided by number of units (data taken from Tax Collector’s monthly reports, so there is a reporting lag) Attachment: I. d. Financial Update (5941 : Financial Update (Charlotte Dunworth)) July 16, 2016 Tourist Development Department, Okaloosa County, FL 2 of 8 Packet Pg. 15 Financial Update – July 2016 1.d.a EXPENSE ANALYSIS Attachment: I. d. Financial Update (5941 :