Okaloosa County BOCC — July 21, 2016 — Agenda Packet — reading text

Tourist Development Council Attachment: I. m. Articial Reef construction piggy-back (5950 : Artificial Reef Pre-Fab Construction contract (Erika Zambello)) FROM: Ed Schroeder, Tourist Development Department Director Erika Zambello, Marine Economic & Tourism Development Resource Coord. SUBJECT: Artificial Reef Pre-Fab Construction (FWC Grant 15097) STATEMENT OF ISSUE: Request approval to piggy-back on Walton County’s competitive solicitation and enter into a contract with Colleen Marine for artificial reef construction. BACKGROUND: The County was awarded a $60,000 non-matching grant from the Florida Fish and Wildlife Conservation Commission (FWC) to construct an artificial reef from pre-fabricated units. Construction must be completed by August 31, and the agency is unable to grant a time extension. There were no respondents to Okaloosa County’s solicitation. However, Walton County received one respondent for their FWC grant project. Florida statute requires competitive bidding; however, if another County has already gone through the statutorily required competitive process to hire a contractor, another County can utilize that contractor. This is referred to as “piggy-backing”. Walton County and the vendor, Colleen Marine, are both willing to allow Okaloosa County to piggy-back, and the FWC is also agreeable to this approach. Colleen Marine has indicated they are comfortable performing the extra work by the August 31 deadline. The Colleen Marine contract will be presented at the July 26 Walton County commission meeting. If the contract is approved by Walton County, a similar contract could be developed between Okaloosa County and Colleen Marine for Board consideration in August. Pursuant to section E.200 of the TDD Manual, the Council shall review and provide a recommendation for all proposed contracts requiring Board approval. Due to the extremely short timeline, staff requests TDC conceptual approval for a contract with Colleen Marine for artificial reef construction pursuant to FWC grant 15097. OPTIONS: Approve or Deny RECOMMENDATION TO BCC: Approve piggy-backing on Walton County’s competitive solicitation and enter into a contract with Colleen Marine for artificial reef construction pursuant to FWC grant 15097, contingent upon TDD attorney approval and completion of contract coordination process. Packet Pg. 151  1.m.a Packet Pg. 152 Attachment: I. m. Articial Reef construction piggy-back (5950 : Artificial Reef Pre-Fab Construction contract (Erika Zambello))  2.n Tourist Development Council Meeting: 07/21/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5951) DOC ID: 5951 Marketing Update (Ed Schroeder) Updated: 7/19/2016 4:25 PM by Aida Wilkinson Page 1 Packet Pg. 153  MARKETING REPORT July 21, 2016 Packet Pg. 154 2.n.a Attachment: II. n. TDC_Marketing_Presentation_7_21 (5951 : Marketing Update (Ed Schroeder))  We’re Winning a Flagler! • Gulf to Table Campaign entry submitted to the 2016 Flagler Awards will win either a Bronze, Silver or “Henry” Award! • Finalists will be recognized at the 49th Annual Governor’s Conference on Tourism at the Hilton Orlando. • To register for the conference: http://www.FloridaTourismConferen ce.com. Packet Pg. 155 2 2.n.a Attachment: II. n. TDC_Marketing_Presentation_7_21 (5951 : Marketing Update (Ed Schroeder))  2016 Spring Campaign Performance • Over 30 million impressions were served January - March, targeting those planning their spring trips as well as creating curiosity for summer beachgoers Packet Pg. 156 3 2.n.a Attachment: II. n. TDC_Marketing_Presentation_7_21 (5951 : Marketing Update (Ed Schroeder))  2016 Summer Campaign Performance • Over 11 million impressions were served mid January – mid June, targeting summer beachgoers • Efficiency and engagement metrics were up from last year • Display, paid, native and social proved to be a VERY successful formula Packet Pg. 157 4 2.n.a Attachment: II. n. TDC_Marketing_Presentation_7_21 (5951 : Marketing Update (Ed Schroeder))  Current Campaigns Packet Pg. 158 5 2.n.a Attachment: II. n. TDC_Marketing_Presentation_7_21 (5951 : Marketing Update (Ed Schroeder))  2016 Fall Campaign Timing • Campaign launched in mid-June Target • Couples and/or groups without children Packet Pg. 159 6 2.n.a Attachment: II. n. TDC_Marketing_Presentation_7_21 (5951 : Marketing Update (Ed Schroeder))  Upcoming Campaigns Packet Pg. 160 7 2.n.a Attachment: II. n. TDC_Marketing_Presentation_7_21 (5951 : Marketing Update (Ed Schroeder))  Snowbird, Holiday and GTT Part II • Part 2 of the Gulf to Table campaign • September 2016 • Snowbirds Campaign (1st half launches before end of FY) • Mid-August • Holiday Campaign (1st half launches before end of FY) • Mid-August Packet Pg. 161 8 2.n.a Attachment: II. n. TDC_Marketing_Presentation_7_21 (5951 : Marketing Update (Ed Schroeder))  Reminders Packet Pg. 162 9 2.n.a Attachment: II. n. TDC_Marketing_Presentation_7_21 (5951 : Marketing Update (Ed Schroeder))  How do you get involved with Gulf to Table? • Go to the Partner Portal • http://www.emeraldcoastfl.com/partners • Visit ‘Gulf to Table Materials’ • Download logos & our Gulf to Table one-sheeter • Request your Gulf to Table guides and window clings Packet Pg. 163 10 2.n.a Attachment: II. n. TDC_Marketing_Presentation_7_21 (5951 : Marketing Update (Ed Schroeder))  Add Your Specials & Events • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event Packet Pg. 164 11 2.n.a Attachment: II. n. TDC_Marketing_Presentation_7_21 (5951 : Marketing Update (Ed Schroeder))  2.o Tourist Development Council Meeting: 07/21/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5952) DOC ID: 5952 Sales Update (Sherry Rushing & Tisha Maraj) Updated: 7/19/2016 4:27 PM by Aida Wilkinson Page 1 Packet Pg. 165