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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: February 19, 2013
TO: Honorable Chairman and Members of the Board
FROM: Daniel O'Byrne
SUBJECT: Peter Mayer Advertising Task Order 5
DEPARTMENT: Tourist Development
BCC DISTRICT: All
STATEMENT OF ISSUE: Pursuant to Okaloosa County Purchasing Procedures, purchases in
excess of $50,000 require Board approval prior to purchasing. Attached is Task Order 5 from
Peter Mayer Advertising in an amount not to exceed $79,250.00 for Consumer Research
activities and services.
BACKGROUND: On December 4, 2012 the Okaloosa County Board of Commissioners
entered into an agreement with Peter Mayer Advertising for the provision of marketing,
advertising, public relations, website and research services, and social media programming in
order to increase tourism and improve the overall economy of Okaloosa County.
That agreement breaks down the firm's scope of services into two (2) categories; Marketing and
Advertising Base Services and New Project Development Services. For New Project
Development Services and, "in accordance with the County's Purchasing Manual, the Contractor
will submit a Task Order for approval prior to beginning work on any project...."
Since "3rd party research" is specifically identified in the Agreement as an exclusion from Base
Services, it must go through the Task Order approval process. A copy of the Task Order is
attached.
The provision of these services is specifically contemplated in the Okaloosa County Tourist
Development Department March 1 - September 30, 2013 Marketing Plan, and identified as a line
item entitled "Primary Research" in the amount of $80,000 on the corresponding budget.
OPTIONS: Approve/Disapprove
RECOMMENDATIONS: Approve Task Order 5 from Peter Mayer Advertising in an amount
not to exceed $79,250.00 for Consumer Research.
RECOMMENDED BY:
APPROVED BY:
James D. Curry, County Administrator