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Tourist Development Council
1540 Miracle Strip Parkway
Fort Walton Beach, FL 32548
Regular Meeting http://www.okaloosafl.com
~ Agenda ~
Monday, September 9, 2013 2:00 PM Emerald Coast Convention Center
Council Members & Staff
Dale E. Peterson Chairman
Thomas Rice Vice-Chairman
Daniel Empson Owner, Harry T's Lighthouse Restaurant
Thom Gossom Owner, Best Gurl, Inc. - Mktg & Comm. Firm
Joe Guidry Manager, Ramada Plaza Beach & RV Resorts
Rachel Joyce General Manager, Hampton Inn
Kelly Windes Commissioner District 5
Honorable Tuffy Dixon City of Destin Representative
Honorable Charles Rigdon City of FWB Representative
Daniel O'Byrne Director, Tourist Development Department, Okaloosa
Lynn Hoshihara TDD Attorney
Greg Stewart TDD Attorney
Pledge of Allegiance and Welcome (Dale Peterson - Chairman)
I. Consider Okaloosa County Tourist Development Council Meeting Minutes
(Dale Peterson - Chairman)
a. Tourist Development Council - Regular Meeting - Aug 29, 2013 2:00 PM
II. Consider Peter Mayer Advertising Initiatives / Go Forward Strategy (Peter
Mayer Advertising)
TDC Co-Op and Christmas
a. A Very Emerald Christmas Campaign - 2013
b. Proposed Co-Op Advertising Strategy 2013 - 2014
c. Provide input on establishment of a singular large advertising campaign for all of 2013 - 2014
(versus 5 seasonal campaigns proposed in budget outline)
III. Schedule next TDC Meeting (Dale Peterson / Dan O'Byrne)
IV. Public Comment
a. General (3 minutes each)
V. Adjourn
Tourist Development Council Page 1 Printed 9/10/2013