Fort Walton Beach Council agenda — 05-11-2010 Regular — reading text

C, : 3r_ AJA; Key areas of-expertise Extensive worldwide travel Travel Industry Knowledge Sales - Global Systems (Sales of Viewtivity system and New Media Projects) Strategic planning and implementation - Port Philip Group, Crystal Beach Development Business development - Joffins London, Crystal Beach Development Company re- organization - Travelbag plc. Ohre Europe, dev -•!opment of Technical Consulting Division. New media development - For clients of Fruit New Media Ltd, Crystal Beach Development E- commerce in Travel, Tourism, Hospitality and Service Industries - As a consultant, and Crystal Beach Development New business development -- The Apartment Service, GuSiomer Reiaiionship Management - Travelbag plc. Web Marketing - The Apartment Service, Crystal Beach Development Traditional Marketing - Travelbag plc.-, Crystal Beach Development Accoimt Management - Sabre Europe, Account Director for American Express. Experience Crystal Beach Developments (April 2007 -- current) Marketing and Advertising Director C BD is the holding. company for entrepreneur Jay Odom' s diverse residential and commercial real estate, retail centers, airport FBOs and other interests, including Hammock Bay, Uptown Station, Destin- Jet, NuFletch and Landlord of Choice. Responsible for all marketing and advertising. Public and Press relations. Corporate branding_ o Event creation and Management. Global Systems Group ( January 2003 - July 2006) Marketing and Business Development Director Global Systems was involved in new media, e- commerce, software design, network and computer installation and support. o Re- organised the company' s new media and e- Commerce division to provide a wider client base, by moving the company into web design; web marketing; e- commerce; traditional marketing; corporate design and integration to appeal to selected vertical markets, including specific Travel Industry clients in the UK and overseas; ( Rhone Alpes Tourism, Sun Hat Villas, etc) o Setup regional sales structure using sub -contracted sales consultants to provide a greater pipeline of prospective clients. o Worked to set up a network sales effort within various specific industries ( Tourism, Food Products, Motor Trade etc - EG Two Sisters Group, Cars Direct Ltd, Stockill Motors, Moulton Bulbs, etc) Recognized that the company' s future lay in writing a specialist software application for particular industry sector maximizing the experience that existed within the company. Instrumental in specifying and creating a collaborative communications and contact management system called Viewtivity. Specified the product and worked with clients to create a reservations 52-  1 8so 664 ' 1429 # r/ system aimed at providing dynamic packaging for the specialist tour operators in the villa, apartment and condominium sector. This browser based system allowed operators to access their reservations system and customer records from any Internet connected computer, without the need for a complex IT set up. This enabled rapid growth of the operator with minimum staff and overheads, and permitted seamless links to web sites including on -line bookings. It also provided for home -workers and resort staff to access the system remotely without complex systems. Established Partner Agreements with a number of major overseas and UK organizations (EG Plaxo Inc, Clickatell, Postcode Anywhere, EasyDial, etc) to add facilities (VolP, SMS, Address Book Synchronization etc) and marketing opportunities to the Viewtivity product. Developed group marketing strategy, to work with the above partners to provide sales, and created marketing and sales infrastructure consisting of self -employed sales professionals to create leads on commission basis. Successfully sold the reservations system to a number of tour operators and management companies in the UK and overseas. Over 6 months this amounted to 2180k worth of sales. Specified and advised the development team to create an availability server to link tour operators with property management companies and villa owners ---effectively a mini Global Distribution System for the accommodation -only tour operators. This low -cost and low-support solution enabled instant availability to be made available at all stages of the sales process, linked to call centres, websites and other channels. Achieved agreement to purchase from 5 resort companies prior to sale of IP. Took the Viewtivity and Viewtivity Travel project to market and in a position to attract outside investment. The IP was sold to a Russian based company in June 2006, who intend to develop it for the Education Market. Consultancy (January 1997 - January 2000 and June 2001 - January 2003) VEO. A Paris based consultancy group. Head of Travel & Tourism Consultancy. E- Commerce projects with American Express. Cross discipline projects with Financial Services group. New Generations Ltd. Planned and implemented marketing for niche product aimed at the Pet Owner market, offering services via a web interface. Joffin' s London. An entertainment and event management company. Expansion of business into associated fields. Development of strategic marketing plan. Olivia Charles Management. Set up new venture. Strategic and Marketing plan. Launched company using on line marketing. The Apartment Service and Executive Roomspace. This company provides serviced apartments in the UK and Worldwide. Re- organised overseas distribution channels. Negotiated sole supplier agreements with major distributors. Increased travel industry bookings by working with in- house and supplier sales teams. Developed on -line bookings and web sites. The Port Philip Group ( Part of Thomson Travel Group). Opened retail offices in San Francisco, Hamburg, Berlin, Munich, Frankfurt, Dusseldorf, Melbourne and Edinburgh. Restructured overall company iT infrastructure, including implementing IT system in 13 US locations. integrated US operation and sales teams into the European company. Major UK Specialist Operator ( USAirtours). Strategic plan to attract outside investment, negotiation with prospective investors to successful conclusion. Restructure of sales and marketing operation to combine telesales, agency sales and on -line sales into a seamless unit. Developed expansion into retail sales and sales of new products. Other projects for major US based corporate travel provider; large UK membership based travel company; start- up UK/Canadian consolidator; leading UK insurance company. Sabre Inc. —Director European Technical Services, and Director Business Development - January 2000 -- June 2001) Sabre is a major player in the IT industry specializing in systems for the Aviation and Tourism industries. Based in Dallas, they were part of the AMR (American Airlines) Group, but spun off in 2000. 53-  85o 654 1 9 # 1C: 1' c"=.''. f'. 1: ' Sabre' s main product, the reservations system provided to Airlines and Travel Agents worldwide, is the largest non - military computer system in the world. I was based in London reporting to the regional Senior VP. Re- organised technical consulting team, to become a sales driven group of extremely well qualified technical sales people. o The resulting changed culture allowed a move into third party relationships and many business development opportunities. . o Planned re- organisation of all European technical groups Implemented new product rollout saving £ 2m across Europe, Middle East and Africa. e- Commerce investment, corporate purchases and investment in other related industries. Assessment of marketing and sales plans of target investments.. Negotiated investment in major French on -line travel company. Led other successful investment opportunities. Became Account Director (EMEA) for American Express Travel Service, Sabre' s largest client. Travelbag plc - Operations Director -- December ( 1983 — November 1996) Operations Director /General Manager and part of founding management team that. Built company from £ 2 million turnover to £ 90 million by: Aggressive training of sales teams Setting up telesales call centres Establishing regional retail sites Expanding product portfolio Grew staff from 12 to 350+ Established procedures to handle 40% per annum growth (on average) over a 10 -year period. Expanded product from flight -only to full long haul tour operator featuring Australasia, Far East and North America. Acquired and operated 8 sites in U_K including two major London retail offices and a resort complex in Central Australia Initiated and implemented major technology projects, fully automating the enterprise. Established Customer Relationship department and reducing customer complains significantly. Established staff training department and management development programme to provide a constant supply of management personnel. 1970 - 1983 Various operational and sales management positions in UK and European travel companies and airlines including: Ickenham Travel Group (Group General Manager), Sundowners (Corporate Travel Manager) Twickenham Travel ( General Manager, Corporate Sales Manager), Williames Travel Group (Travel Consultant, Sales Manager Southern England), Turkish Airlines (Ticket Agent, Sales Representative) Windsorian Travel.( Travel Consultant) Education Institute of Directors — Diploma in Company Direction Institute of Travel & Tourism —Fellowship by Examination Brunel University — Diploma in Photography Licensed Victuallers' School Professional bodies Fellow of the Institute of Directors ( F. Inst.D.) Fellow of the Institute of Travel & Tourism ( F. Inst.T.T.) Member of The Chartered Management institute (M. C. M. I.) Member of The Chartered Institute of Marketing (M. C. I. M. 54- Helen S encer From: Mr Martin M Owen [ martin. owen @cox.net] Sent: Tuesday, May 11, 2010 10:00 AM To: Helen Spencer Subject: Community Redevelopment Area Board Dear Ms Spencer, As you know I have submitted an application to to serve on the Fort Walton beach CRA Board. I just received a call this morning ( Tuesday, May 11) informing me that the application will be considered at a Council Meeting tonight.