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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: August 19, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: Use of Promotional Reserves - Peter Mayer TO 144
DEPARTMENT: Tourist Development Department
BCC DISTRICT:
STATEMENT OF ISSUE: TDD is requesting Board approval of the use of Promotional
Reserves.
BACKGROUND: The Board approved the Consolidated Strategic Marketing Plan on May 6,
2014, which included a category for Promotional Reserve in the amount of $150,061. Funding
in the amount of $59,499 is available for appropriation. To the greatest extent possible, such
opportunities will be presented to the TDC for recommendation to the BCC for approval in
advance.
Task Order 144 in the amount of $18,895 authorizes a social media sweepstakes, email opt-in
button on the website in conjunction with visitors guide requests, and development of three pop-
up banners for use at trade shows. Due to the timing of regular meetings, the TDC is unable to
provide a recommendation to the Board. TDC will be apprised of this use of promotional
reserves at its August 28 meeting.
Although the task order language reflects BCC approval on August 5, the requisite approvals
could not be obtained in time and the task order is being presented to BCC on August 19.
OPTIONS: Approve or Disapprove
RECOMMENDATION: Approve Peter Mayer task order 144 titled Social Media Sweepstakes,
Visitors Guide Email, & Pop-Up Banners in the amount of $18,895.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator