Okaloosa County BOCC — May 3, 2016 — BCC - TDT Update — reading text

2017 Constant Contact Email Report January Constant Contact email had a 17.1% open rate and a 5.6% click rate with 4 new subscribers. Activities such as Marketing / Public Relations / Tradeshows: 1) Attended FWB Chamber Breakfast 2) Attended FWB Chamber New Member Lunch 3) Attended Tourism Committee meeting 4) Created and sent Constant Contact email for February 5) Created and uploaded 12 Marquee slides 6) Created slides and loaded PPT for upcoming events on Internal TVs (10 events) 7) put up internal TV directional signage for 12 events 2 MARKETING REPORT March 24, 2016 Website: Q1 2016 > Q1 2015 Results • Reached over 95,000 visits in January and February and already in line to surpass March 2015’s website visitsF • Specifically, a 130% increase from previous year Why? • Improved SEO performance • More efficient digital media • Increased awareness through social media efforts 2 2016 Spring Campaign Timing • Ends 3/31 Notable Results • Performing at a higher rate than 2015 • To date, this campaign has delivered 22,297,569 gross impressions • Increase in website traffic as well as social chatter directed at Emerald Coast can be attributed to these impressions 3 2016 Summer Campaign Timing • Ends mid-June Notable Results • Performing at a higher rate than 2015 • To date, this campaign has delivered 3,423,912 gross impressions 4 Gulf to Table Campaign Timing • Media support ends 3/31 & begins again in August 2016 Notable Results • To date, GTT has delivered 9,000,000+ impressions • Over 200 guide requests • 32,762 website visits • Engagement rate of 80% • Total PR reach of 118,809,259 • Total PR value over $41,000 (free!) 5 Gulf to Table High-performing Ads 6 How do you get involved with Gulf to Table? • Go to the Partner Portal • http://www.emeraldcoastfl.com/partners • Visit ‘Gulf to Table Materials’ • Download logos & our Gulf to Table one-sheeter • Request your Gulf to Table guides and window clings 7 Add Your Specials & Events • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event 8 CVB SALES March Trade Show - Update Attendance: approx.: 400 Leisure, Military and DOD Travelers 2 Farewell 2015-16 Snowbirds Fort Walton Beach Club - 743 Destin Club – 2,068 3  Midwinter Regatta Approx.: 150 Sailors 4 April Trade Show Schedule 2 5 March Groups DeNure Tours – Canada. Final Motor Coach for 2016 – Pelican Beach Resort RADFC Soccer Tournament, Battle By The Beach - Morgans Complex, Summer Place Inn and Other Accommodations Navy – Edwards A.F.B (CA) – Comfort Inn & Suites Woodford CO – Baseball Beach Bash Tournament – Destin West Playground Armature Hamm Radio Convention - Fairgrounds 7 Weddings, 1 Reunion and 2 Tour Groups 6 Thank You 7 ECCC SALES  Past Event – All Sports FCA Breakfast for 1,200 students Awards Banquet for 1,380 Guests 9  Past Event – Diamond Cheer & Dance Out of town guests with 2,000 in attendance 10  Past Event – Multi-Chamber Expo Destin, Fort Walton Beach & Niceville/Valparaiso Chambers 11  Upcoming Event – Athletic Championships’ Grand Championship This cheer & dance competition brings in over 12,000 attendees and their families from across the country. April 2-3, 2016 12  Presentation to Students at UWF Tisha Maraj, Sales & Marketing Manager and Carol Foley, Convention Services Manager recently spoke to students in the Hospitality, Recreation & Resort Management Program at the University of West Florida. 13 CMCA 2016 Showcase – March 28 - 30 The Christian Meetings & Conventions Association (CMCA) tradeshow is a reverse tradeshow which means meeting planners are seated at tables, and suppliers are given their profiles. Because the ratio of suppliers to planners is less than 2 to 1, pre set appointments are not necessary. In addition, many quality educational opportunities will abound at CMCA through general sessions, education sessions and the popular round table discussions. Sessions offering CEUs will be available. 14 Meeting Spots, Tallahassee, April 19 One-on-One Meetings! Treasure Chest! Tradeshow! Red Carpet Mixer! Great Food! Live Entertainment! Door Prizes! Special drawings for Planners who bring RFPs! 15 Thank You 16 Group Business Assisted by CVB Feb Number of Days Visitors are Projected Number of Type Location Start Date End Date Property Visitors in Bed Taxing District Name Of Group Business Jasmine Meadows Wedding W D/OI/FWB 2/26/2016 2/28/2016 Various 50 3 Kim Fowler W OI/FWB/D 2/26/2016 3/1/2016 Various 100 5 Red Hat Airborne ADC Detach Military reunion Team 162 - planning committee for RR OI 2/16/2016 2/18/2016 Ramada 5 3 Fall Reunion DeNure Tours - Canada TG D 2/4/2016 2/20/2016 Pelican 32 17 DeNure Tours - 2nd group Canada TG D 2/7/2016 2/23/2016 Pelican 29 17 Dan Champion School Reunion RR OI 2/11/2016 2/15/2016 Various 20 5 Reinhart Food Show ECCC TS OI 2/9/2016 2/9/2016 Various 150 1 5th Battlefield Coorp. Detachment MC OI 2/1/2016 2/14/2016 Ramada 14 14 TOTALS: 400 The number of days in the month of February is 29 Number of Attendees for month of February 400 Group Business Assisted by CVB Feb Number of Days Visitors are Projected Number of Type Location Start Date End Date Property Visitors in Bed Taxing District Name Of Group Business Additional Groups: Site Tours: 0 WaterVue 2-24-16 Trainings: Wedding / Reunion Leads - Emerald Coast, Visit FL - Webinar LGBT Traveler 2-25-16 At Your Service 13 Wedding Leads - Trade Shows: MyEmeraldCoastEvent.com: Ft. Rucker Miltary Travel Show 2-24-16 2 Whiting Fld Military Travel Show 2-26-16 Wedding Leads from The Knot: Plan Your Meetings - Atlanta, GA 2/17-18/16 ECVB/ECCC 7 Indianapolis Boat, Sports & Travel Show 2/19- 28/16 Visitors Guide Distribution FAM Tours: Welcome Packets: 0 350 Motorcoach Receptions: Sales Campaigns: Constant Contact: Weddings & Honeymoons: Luncheon With DeNure Tours - 2-9-16 & Meeting with Canada's US program Coordinator You've found the ONE, now find the 2-12-16 Destination  Sales and Marketing Report February 2016 Tisha Maraj, CMP, Sales Marketing Manager Contracts Issued ECCC Aramark Number of Company Event Dates Projected Comments New/Repeat F&B Value Attendees Revenue Miss Okaloosa Pageantry & Events Pageant 4/29/2016 $3,000.00 New