Okaloosa County BOCC — May 3, 2016 — BCC - TDT Update — reading text

Convention Tops'l called/emails still deciding 1 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 4% 2  Sales Marketing Report December 2015 Tisha Maraj, CMP, Sales Marketing Manager Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome Kiss Alaska Seminar Email Emailed back Liconya Gilbert wedding Email Emailed back availability Jarod Bristol wedding Phone call Called back working on details Christina Sephora Seminar website Email availability Shantel Williams Wedding website Email looking at dates Nancy Warren Dining Out website Email/phone availability L.Gilbert wedding website Email availability Jessica Clayton Athletic Rally website Email waiting to hear back FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue VBA Policy Academy Meeting 2/23‐24/2016 $8,000 New Yes $400.00 200 Total ECCC Projected Revenue $ 8,000.00 3  Sales Marketing Report December 2015 Tisha Maraj, CMP, Sales Marketing Manager Leads Generated to Partners Site Inspections Tours Provided Company Event Total Room Nights Company/person Event Meeting Calibre VBA Policy Academy Meeting 100 Kat Smith Source Patel Wedding Wedding 750 Karen Bucher Class Ray Green FRLA Karen DeBold Thrivent Steve Viola Thrivent Sherri Cox Mary Kay Susan Skelton Triumph Rhonda & Jeff Strode Softball Total Room Nights Phil with Snowbirds visit Total # of leads to partners 20 Cheryl Jones visit Leads to partners Goal 4 Mary/wedding Planner visit Leads to Partners % to Goal 500% Alex Rengel military event Jarret Bristol Wedding Activities such as Marketing / Public Relations / Tradeshows: 1. Attended Tourism Holiday Summary of Measures REV % to Goal 301% New Client % to Goal 217% Proactive Contacts % to Goal 4% 4  Sales Marketing Report December 2015 Karen Rossi, Client Services Coordinator Reactive Leads Worked Company/Person Event Source Action Outcome Jon Kaczanoski Wedding Website sent email req date booked, not flexible on wedding date Nancy Warren Military Dinner Website sent email called us to book (and possibly a 2016 Christmas party) Chris Pike Car show Website sent email none yet Purchased Leads Worked # of Est Room Lead Source Company/Person Event Action Outcome Attendees Nights Annual Natl Federation Catholic sent Sales No Response from lead, FUP in 1 SDR Meeting 220‐300 260 Youth Ministry Kit month 2/2021 Annual Hispanic National Bar sent Sales No Response from lead, FUP in 1 SDR Meeting 700‐800 650 Assn Kit month 3/2020 Natl Assoc of State Conference sent Sales No Response from lead, FUP in 1 SDR 300 850 Foresters 9/2020 Kit month Alabama District Atty Convention sent Sales No Response from lead, FUP in 1 SDR 200‐300 440 Assn 6/2017 Kit month Annual sent Sales No Response from lead, FUP in 1 SDR Degeor Services 150 365 Meeting Kit month Jim Curtis, Educational Association sent Sales No Response from lead, FUP in 1 SDR 350‐400 850 Theater Association Mtg 9/2018 Kit month 1  Sales Marketing Report December 2015 Karen Rossi, Client Services Coordinator Site Visits Co/Person Event Outcome NLDTC Appreciation Dinner and Montreale Parker BOOKED AN EVENT Dance Activities such as Marketing / Public Relations / Tradeshows: 1) Attended FWB Chamber 1st Friday Breakfast, introduced myself as new member & promoted the ECCC 2) Attended Tourism Holiday Party 3) Attended Tourism Committee Meeting 4) Delivered 20 cookie tins to clients & partners 5) Created & sent December Constant Contact eblast & managed email lists 6) Created & uploaded event signage for marquee and internal signage TVs 2 MARKETING REPORT February 25, 2016 Gulf to Table Campaign 2 Strategy • Objective • Own the Gulf to Table movement; develop a brand around the existing Gulf to Table culture • Target • Primary audiences • Spring and Fall travelers with a passion for food or fishing • Secondary audiences • Local seafood/restaurant business community 3 Research Existing Knowledge • Florida’s largest fishing fleet • World’s Luckiest Fishing Village • Proximity to 100-Fathom Curve • Participating Fish Trax™ program • “You Catch It, We’ll Cook It” program Primary Research • In-person and phone interviews: • Seafood market owners, restaurant owners, boat captains, chefs Secondary Research 4 Tactics & Measurement 360 Integrated Approach: • Name & Logo • Social • Website • PR • Waterproof Guide • Collateral • Print & Digital Ads • Blog • Video Key Performance Indicators (KPIs) • Site visits to Gulf to Table section of website • Gulf to Table Guide downloads • Increase volume of social chatter around Gulf to Table content 5 Logos 6 Video 7 Fishing & Eating Guide 8 Landing Page 9 Mobile Landing Page 10 Print Ads 11 Banner Ads 12 Social 13  Results • Media for campaign launched in Feb and runs until March and then runs again in Aug/Sept • Evergreen campaign • High engagement with community • Received over 175 guide requests since launch as well as roughly 5,000 page views 14 Current Campaigns 15 2016 Spring Campaign Spring Campaign • Launched Jan. 4 • Targets couples and groups Campaign features new creative refresh 16 2016 Summer Campaign Summer Campaign • Launched Jan. 18 • Targets families Campaign features new creative refresh 17 Reminders 18 Add Your