Okaloosa County BOCC — May 3, 2016 — BCC - TDT Update — reading text

Financial Update April 2016 FY 2015-16 AMENDED BUDGET: $51,952,056 Financial data as of 04/19/16 The adopted budget of $45,459,814 has been amended to record a refund of BP funds, FDEP grant for dune walkover construction on Okaloosa Island, FDOT Urban Corridor grant for seasonal bus service to Okaloosa Island and Destin, FWC & NRDA grants for artificial reef construction, and FY15 cash carryforward. REVENUE ANALYSIS Okaloosa County levies a 5% tourist development tax. Lodging establishments remit bed tax collections to the Tax Collector by the 20th of each month for the preceding month. The Tax Collector reconciles and remits the revenues to the County by the 10th of the following month. Due to the timing of this process, $2.8M in actual revenue represents collections through February. Year-to-date tourist development tax collections are $381K or 15.7% greater than the prior year. April 25, 2016 Tourist Development Department, Okaloosa County, FL Financial Update – April 2016 RevPAR Revenue per available room (RevPAR) is a widely used performance metric in the lodging industry. RevPAR is a measurement for a point in time, so it is most appropriately used when comparing equivalent time periods (e.g. October 2014 to October 2013). RevPar = gross monthly receipts divided by days in month divided by number of units (data taken from Tax Collector’s monthly reports, so there is a reporting lag) April 25, 2016 Tourist Development Department, Okaloosa County, FL 2 of 8 Financial Update – April 2016 EXPENSE ANALYSIS Amended Budget: (1)$40K vendor refund; (2)$1K marketing interns; (3)$2K Florida Sports Foundation membership; (4)$67K grant match; (5)$4.2M FY15 cash carryforward April 25, 2016 Tourist Development Department, Okaloosa County, FL 3 of 8 Financial Update – April 2016 REVENUES & EXPENSES BY LEVEL OF TOURIST DEVELOPMENT TAX RESTRICTION FIRST PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  beach park facilities or beach improvements  beach & waterway maintenance, renourishment, restoration, enhancement, access  tourist destination facilities Amended Budget: (4)$67K grant match; (5)$4.2M FY15 cash carryforward April 25, 2016 Tourist Development Department, Okaloosa County, FL 4 of 8 Financial Update – April 2016 SECOND PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  visitor services, brochure distribution, communication and research  tourist bureau administration  lifeguard services and protection Amended Budget: (5)$4.2M FY15 cash carryforward April 25, 2016 Tourist Development Department, Okaloosa County, FL 5 of 8 Financial Update – April 2016 THIRD PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  operations, maintenance, improvement of Visitor Welcome or Information Centers, Convention Center, and Tourist Destination Facilities, including museums  promotion of the Convention Center and Tourist Destination Facilities Amended Budget: (5)$4.2M FY15 cash carryforward April 25, 2016 Tourist Development Department, Okaloosa County, FL 6 of 8 Financial Update – April 2016 FOURTH PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  expansion, renovation, reconstruction of the convention center and outdoor venues Amended Budget: (5)$4.2M FY15 cash carryforward April 25, 2016 Tourist Development Department, Okaloosa County, FL 7 of 8 Financial Update – April 2016 FIFTH PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  tourism promotion Amended Budget: (2)$1K marketing interns; (3)$2K Florida Sports Foundation membership; (5)$4.2M FY15 cash carryforward Recommendation to BCC: Approve the financial update as presented. April 25, 2016 Tourist Development Department, Okaloosa County, FL 8 of 8 MARKETING REPORT January 13, 2016 Accomplishments 2 Chicago Takeover Campaign • Digital placements in Greater Chicago Area secured 7.9 million impressions • Reached 112% of our landing page visits goal • 89% of these visits were from new users • Reached roughly 230% of our email signups goal • Secured coverage in the Chicago Business Journal with 13k impressions 3 Chicago Takeover Campaign cont’d • The Carousel Facebook ad developed for this campaign was one of the most well-received social posts in 2015 4 Current Campaigns 5 2016 Spring Campaign Spring Campaign • Launched Jan. 4 • Targets couples and groups without children Campaign features new creative refresh 6 Upcoming Campaigns 7 2016 Summer Campaign Summer Campaign • Launches Jan. 18 • Targeting families Campaign will feature new creative refresh 8  Gulf to Table Campaign Update • Gulf to Table site is live! • www.EmeraldCoasting.com/gulf-to-table • Gulf to Table Guide is now available online: • http://www.emeraldcoastfl.com/gulf-to-table/get-the- guide/ • Printed version will be available in February • Gulf to Table print ads can be seen in Spring issues of The Local Palate and Coastal Angler. • Gulf to Table Media Campaign tentative timing: • February/March • Gulf to Table PR, Social and Community initiatives: • Stay tuned! 9 Gulf to Table Website www.EmeraldCoasting.com/gulf-to-table 10 Gulf to Table Guide http://www.emeraldcoastfl.com/gulf-to-table/get-the-guide/ 11 Request Your Logo Today! 12 Reminders 13 Add Your Specials & Events • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event 14 Thank You 15 CVB SALES Mini – FAM January 2nd, 2016 Citizens TRI-County Bank Travel Golden Club Tour Directors Ann and Peter VanDyken 2 Groups DeNure Tours – Canada. 80 people in 3 Motor Coaches in Jan/Feb – Pelican Beach Resort 3 January Trade Show Schedule ABA, 8th – 12th New Orleans Bridal Show, 14th – 15th Winter Guest Fest, 15th Travel Adventure Show. 22nd – 25th Florida Huddle, 26th – 29th 4 Thank You 5 ECCC SALES Past Event – Peter White Christmas Concert More than 965 attendees 7 Past Event – Beast of the Beach Wrestling Tournament 700 attendees - 200 of them from out of town 8 Upcoming Event - Winter Guest Fest, January 15 9 Upcoming Event - Gulf Coast Bridal Faire, January 19 10  Upcoming Event - Island Dance Party – February 13 Estimated to be around 500 attendees 11 Meeting Spots, Tallahassee, April 19 One-on-One Meetings! Treasure Chest! Tradeshow! Red Carpet Mixer! Great Food! Live Entertainment! Door Prizes! Special drawings for Planners who bring RFPs! 12 New LED Lights at the ECCC Stage Lighting:  Increased flexibility  Reduced power usage  Generate less heat  Will reduce ECCC labor External Lighting:  Loading dock and parking garage  Increased safety  Reduced power usage/Long lasting 13 New Online Ordering for Event Exhibitors ECCC website ordering & payment - ease of use for exhibitors and staff Items Available:  Audio & Video Components  Electric Service  Internet, Phone & Utilities  Personnel 14 Thank You 15 Group Business Assisted by CVB Dec Number of Days Visitors are Projected Number of Type Location Start Date End Date Property Visitors in Bed Taxing District Name Of Group Business Ashley Helferich Wedding W OI 12/29/2015 12/31/2015 The Breakers 30 3 Cherlynn Garcia Wedding W D/OI/FWB 12/4/2015 12/11/2015 Various 40 8 Deisy Tristan