Okaloosa County BOCC — December 16, 2014 — Marketing Report — reading text

EMERALD COAST DESTIN | FT. WALTON BEACH OKALOOSA ISLAND Tourist Development Department Marketing and Sales Update Department(s): CVB and ECCC Marketing and Sales Dates: July 2014 —- September 2014 Department Overview Primary Objectives | _ Drive leisure, group and meeting visitation during the shoulder seasons. Maintain top of mind | awareness during the peak seasons. Leverage brand awareness throughout the community and across all markets. Primary Deliverables _ Emerald Coast Convention Center e Group Business | Weddings - 57 Reunions - 23 Freedom Tabernacle Holiness Church, 25 attendees Masquerade Dance Competition, 2,000 attendees Tennessee Farmers, 350 attendees Alabama Farmers, 150 attendees McDade Retreat, 35 attendees Faith Chapel Church Group, 55 attendees Freewill PenteCostal Church of God, 35 attendees Kenner Bowling Group, 40 attendees South District Professional Workers, 60 attendees 34" Tactical Fighter Squadron, 60 attendees o Patriot Review, 46 attendees e Tradeshow/Conventions Attended o 1-10 Welcome Center Booth oo0o000dCm0O0DUCOUmUCOUCOOUCOOUlUlO Confidential BCC Marketing and Sales Update.docx Last printed 12/8/2014 4:32:00 PM Project Overview Statement—Executive Summary Visit Florida Roadshow, Sandestin Going On Faith, 34 appointments SCMA Motocoach, 36 appointments Georgia Meeting Planners International Community Events Attended o Fort Walton Beach Chamber of Commerce breakfast (monthly) o Fort Walton Beach Chamber Tourism Committee (monthly) o Grand Opening Event, Hampton Inn o Annual Captains Sign In Event for Sponsors, Destin Fishing Rodeo Familiarization Tours o Larry Young, WALR-FM, Fayetteville, GA o John Riley, America Radio Family, Nashville, TN Welcome Packets — 3,115 Motorcoach o (5) coaches for City of Mobile Rec to Big Kahuna’s o Teague VIP Express o Southern Coaches, Dothan, AL, (6) VIPs oo000. _ Convention & Visitors Bureau Proposals & Letters of Intent Issued 100 Black Men, Leadership Summit, 200 attendees Franklyn Ave Baptist, Marriage Seminar, 700 attendees Club Flight Level, College Fair, 1500 attendees Lakeview Center, Families First Conference, 400 attendees Gulf Coast Boating Center, 1000 attendees Doolittle Institute Convention, 300 attendees o Tech Strategies, 25 attendees Site Inspection Tours Provided — 22 Leads — 97 Contracts Issued o Bafundo Wedding Reception, 300 attendees Pirate’s Bay Condo Association, 60 attendees TBS Comics, 100 attendees Lambert Vet Supply, 40 attendees Jmark Fisher, Seminar, 120 attendees Lara Robiduez, Party, 60 attendees Club Flight Level, College Fair, 1500 attendees Gulf Coast Wedding Expo, 500 attendees BAE Holiday Party, 220 attendees Emerald Coast Foundation, Poker Run, 1000 attendees NDIA, EOD Conference, 400 attendees Hosanna House, Seder Dinner, 1000 attendees 1° Special Ops Civil Engineers, Holiday Party, 200 attendees Tel Air Interests, Miss FWB Teen USA, 100 attendees PMI, Award Banquet, 250 attendees oo0dcm0cUCOUlCO o0000UCUOUmUCOUCOOUCOUCOOUCOUCOO CO COCO Confidential Page 2 12/8/2014 Project Overview Statement—Executive Summary Helenbrett Ent., Jewelry Gift Show, 1000 attendees Wichern for Congress, Town Hall Mtg, 200 attendees Delgadillo Gomez, Wedding Reception, 200 attendees 301 SOAMXS, Holiday Party, 200 attendees Apha Kappa Alpha, Benefit Banquet, 500 attendees Aucor Auctions, 50 attendees Destin Chamber, Expo, 500 attendees Nautilus Condos, Board Meeting, 30 attendees SE Toyota, Conference, 100 attendees Tennessee Farmers Coop, Banquet, 600 attendees Paradise Promotions, Home Show, 1500 attendees Timeka Hayes, Birthday Party, 60 attendees RDF Associates, Condo Association Meeting, 25 attendees o Southeast Toyota, Product Launch, 50 attendees e Tradeshow Attended o Connect Marketplace STS Marketing College Visit Florida Road show GaMPI Luncheon — Sponsorship and Presentation Small Market Meetings NWEFL Tourism Council Meeting e Community Events - Attended Fort Walton Beach Chamber Breakfast (monthly) Uncle Buck’s Grand Opening Fort Walton Beach Chamber Tourism Committee Meeting (monthly) Hotel Collection Meeting (monthly) Destin Fishing Rodeo Kickoff Destin Hampton Inn Networking Event ©O0O 0 0COCOCUCOMOUCOOUCOOCUCOOCUCOOUC Ol o0o000~«8 o 0000 0 _ Marketing & Agency Update (attached) e Campaigns: o Fall = Run August - September = — Print ads — promote fall festivals * Outdoor Boards * Online Banners * Radio « Television « Picture Perfect Fall Photo Contest e Social media campaign e 3x our goal for photo submissions o ©Winter/Christmas = Run August - November * Christmas Online Banners = Christmas Landing Page * — Snowbird Online Banners Confidential Page 3 12/8/2014 Project Overview Statement—Executive Summary e Run August — January e =Online & Print e Industry Partners O° Held Online Forum for FY15 Co-Op Marketing Plan e Family Travel with Colleen Kelly September 12 -15 30-minute exclusive Audience: Family, $100K+ 2-year shelf life Over 25K followers Emerald Coast Visitor Profile Survey (attached) Confidential Page 4 12/8/2014 AGENCY REPORT August 28, 2014 MAY TY LD COAST PETER MAYER DESTIN | FT. WALTON BEACH OKALOOSA ISLAND Fall Print Jet G Cae —— #EMERALDCOASTING FALL FESTIVALS Destin Beer festival Destin atid = A EMERALD HB Ton Geach in the v.S.” USA 100K zt COAST “Top Place to Wisit” Nationa! Geographic “Top 25 Destinations in the U.S." IripAdvisor “Top 25 Destinations in the U.S.” TripAdvisor 800-322-3319 mn EMERALDCOASTING.COM EMERALDCOASTING.COM a. Fall Outdoor Boards EMERALDCOASTING.COM THE HEART OF” FLORIDA'S \ EMERALD COAST Fall Online Banners EMERAT COAST \li EMERAL COAST EMERALD COAST EmeraldCoasting.com ee sal visitors | WEDDING | EMERALD w @ vam Gall COAST ae eae DESTIN | OKA cami” WS FALL CALENDAR ACCOMMODATIONS rt ee #EmeraldCoasting is sugar-white sand and emerald-green water. THE HEART OF pay ones EMERALD COAST DESTIN | FT. WALTON BEACH OKALOOSA ISLAND Radio "il Direct 1k | XM Cafe Let’s Go #Emerald Coasting EMERALD “COAST OK Fall TV - PICTUREPERFECTRALL 3-night stay on the Emerald Coast, plus gift ca restaurants and attractions in the area valued at ‘or visit emeraldcoasting.com/picturepertectfall yote for your favorite photo! Post your photo to - photo using Instagram using #PicPerfectContest #PicPerfectContest Vote for your favorite photo below! Voting ends September 19, 2014. Upload your photo at our web site by visiting The photo with the One lucky person emeraldcoasting.com/pictureperfectfall Mostuotes: entered! The photo with the One lucky person eee ERT T most votes who entered EME LD Submit your photo by September 0, 2014. COAST Voting begins September [2 - September 19, 2014. DESTIN | FT. WALTON BEACH OKALOOSA ISLAND Check back here or visit emeraldcoasting.com/pictureperfectfall to vote for your favorite photo! — e |- ATaT = 10:05AM 7 @ % 100% a EMERALDCOASTFLA 2 ATET = 1OOSAM 7 © F 100% nko € EMERALDCOASTFLA = [_ j ‘ay, B10 122,14 FMERALL | Heart of the Emerald Coast Let's go Emerald Coasting in Dastin, Ft Walton Beach & Okaloosa Istand, Tag your Instagram photos #EmeraldGoasting to give | us permission to repost, emeraldcoasting.com THE HEART or FLORIDA'S EMERALD COAST DESTIN | FT. WALTON BEACH OKALOOSA ISLAND Christmas Online Banners a very emerald Christmas EMERALD — ao EMERALD vesmrrnairowseacn " COAST HRSG COAST eee” ee a very yourselp WWD christmas Book Today EMERALD EMERALD £ ME SRALD COAST COAST AST EVGMTD: sce ————" “ees eros cOasr = THE HEART OF”™\ One EMERALD COAST DESTIN | FT. WALTON BEACH OKALOOSA ISLAND Christmas Landing Page VISIT THE EMERALD COAST > COAST © Christmas DESTIN | FT. WALTON BEACH OKALOOSA ISLAND EMERALD oe ‘Tis the season to stay at a great condo, hotel or bed & breakfast on the heart of Florida's Emerald Coast. And, don’t worry: Santa will find you here. Let's go Emeraid Coasting this holiday season! COAST DESTIN | FT. WALTON BEACH OKALOOSA ISLAND Snowbird Online Banners EMERALD EMERALD £EMERAI'D COAST COAST COAST DESTIN FT. WALTON BEACH | DESTIN FT.WALTON BEACH | DESTIN FT.WALTON BEACH ‘OKALOOSA ISLAND | OK ALOOSA ISLAND | OKALOOSA ISLAND DESTIN | FT. WALTON BEACH OKALOOSA ISLAND Emeraldoasting.com VISITORS EME RALD COAST ORSTIN | FT. WALTON BEACH OKALOOSA ISLAND PLACES TO STAY THINGS TO DO 96° DISCOVER THE COAST TRAVEL TOOLS SPECIALS From Emerald views to fresh seafood. ee VIEW THINGS TO DO THINGS TO DO #EmeraldCoasting is sugar-white sand and emerald-green water. THE HEAR’ ie EMERALD COAST DESTIN | FT. WALTON BEACH OKALOOSA ISLAND Thank You AGENCY REPORT September 18, 2014 THE HEART OF” FLORIDA'S DESTIN | FT. WALTON BEACH OKALOOSA ISLAND PETER MAYER Ongoing Fall Campaign ¢ August — September * Campaign: °¢ Print ° TV * Radio * Outdoor Boards ¢ Online ¢ Social *- FAMtrip October 23 - 25 GET A "ALITTLE i IN YOUR SOUL. ‘THE HEART OF FLORIDA'S “Top Beach in the U.S.” USA TODAY we EMERALD “Ton Place to Visit” National Geographic ‘ COAST a TripAdvisor — a EMERALDCOASTING.COM Social Contest 3X photo submissions Post your photo to photo using _ Instagram using #PicPerfectContest #PicPerfectContest Upload your photo at our web site by visiting emeraldcoasting.com/pictureperfectfall CHANCES TO WINE. The photo with the One lucky person most votes who entered Submit your photo by September 10, 2014. Voting begins September [2 - September 19, 2014. Check back here or visit emeraldcoasting.com/pictureperfectfall to vote for your favorite photo! Christmas Campaign * August — November * Campaign: | © svi * Online ¢ Print ¢ Social Seasonal Specials Festive Guvents Unique Shopping DESTIN | FT. WALTON BEACH OKALOOSA ISLAND Snowbirds Campaign * August — January * Campaign: * Online aS EMERALD COAST e Print OVER THE COAST TRAVEL TOOLS SPECIALS From Emerald views to fresh seafood. ue ne VIEW THINGS TO DO THINGS TO DO. #EmeraldCoasting is sugar-white sand and emerald-green water. THE HEART OF FLORIDA'S EMERALD COAST DESTIN | FT. WALTON BEACH OKALOOSA ISLAND Homepage VisITORS vesnge < Homie a ar Contact EMERALD fy lr -OAST Se: a 83° fy BEACH DESTIN | FY. WALTON Beach . CAM + OKALOOGA ISLAND PLACES TO STAY THINGS TO DO DISCOVER THE COAST TRAVEL TOOLS SPECIALS 3 Enter for a chance for you and a guest to wina _ 3-night stay on the Emerald Coast, plus gift cards to = restaurants and attractions in the area! ENTER NOW PICTURE PERFECT FALL #EmeraldCoasting is sugar-white sand and emerald-green water. it’s doiphin cruises, open-air shopping and fresh, local seafood restaurants. it’s fun family vacations and a romantic spot for couples. “Rite Get a little sand in your souf in Destin, Ft. Walton Beach and Okaloosa SS www.Emeraldcoasting.com THE HEART oP owns EMERALD COAST DESTIN | FT. WALTON BEACH OKALOOSA ISLAND Currently Working On Family Travel with Colleen Kelly Shooting September 12 — 15 30-minute exclusive Audience: Family, $100K+ 2 year shelf life Over 25K followers ol The Emerald Coast @EmeraldCoastFLA - Sep 10 EMERALD) TCUMST | eee Colleen Kelly @FamilyTravelCK - Sep 10 1 of 10 happiest cities is @FortWaltonBeach, part of @EmeraldCoastFLA. Lucky us--we go there in 2 days! #FTCKSeason2 news.msn.com/us/10-unhappie... Expand @FamilyTravelCK @fortwaltonbeach We are so excited to have you here #EmeraldCoasting! Expand Colleen Kelly @FamilyTravelCK - Sep 10 @EmeraldCoastFLA @fortwaltonbeach bags getting packed and details set! Be there soon - keep the sun shining for us! 3:02 PM - 10 Sep 2014 - Details THE HEART OF 4 FLORIDA'S COAST DESTIN | FT. WALTON BEACH OKALOOSA ISLAND EMERALD COAST DESTIN | FT. WALTON BEACH OKALOOSA ISLAND SPECIALS 8 / Discover the Coast Destin Destin may be “the world's luckiest fishing village,” but anglers aren't the only ones who feel lucky here. Just to be able to watch the sun set from our legendary sugar-white beaches is to fee! lucky. READ MORE Destin Harbor In 2012, property